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Paracelsus
Apr 6, 2009

bless this post ~kya

The_White_Crane posted:

What, you mean 'nee-kay', like the goddess of victory the shoes are named after?
Or do they actually pronounce it 'nighk' in their own marketing material?

At the very least they're content to let people pronounce it that way in their marketing. It might also be influenced a bit by the founder's last name.

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