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BiggerBoat
Sep 26, 2007

Don't you tell me my business again.
It seems like right wing messaging and media is basically just taking the sort of repetitive thinking that made millions of people believe that Mikey from the Life cereal commercials died from eating Pop Rocks chased with soda, Rod Stewart had a gallon of cum pumped from his stomach and Marilyn Manson is really Paul from the Wonder Years and turning it into an art form.

They just repeat it often enough and usually as a matter of fact (ACORN, voter fraud, Obamaphone, liberal media, activist judges), sprinkled into whatever they're otherwise talking about (say, Benghazi or something) that it manages to take hold by not being the main focus of their discussion. Like, "now that you've stopped beating your kids and cheating on your wife, do you see how conservatism is the true answer?" Next thing you know, everyone associates that person with child abuse and adultery.

It's masterful in its way. It's like knowing the truth minus Snopes.

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Good Citizen
Aug 12, 2008

trump trump trump trump trump trump trump trump trump trump

MaxxBot posted:

Were you listening to his show yesterday? He brought some lady on who claimed that college guys hook up with women not because they want to, but because social pressure forces them to hook up and then brag about it for street cred. She then said that college students as a whole hate "hookup culture" but are pressured into it to appear cool and that really they all want monogamous marriage :psyduck:.

Nah, I only listen in my car or when my monthly pandora limit on my phone runs out. That doesn't surprise me though. None of this poo poo ever has anything serious to back it up. It's always designed to sound just plausible enough that people who have no first hand experience in the subject can nod along and internalize bullshit that fits the perceptions they already have.

Alec Bald Snatch
Sep 12, 2012

by exmarx

BiggerBoat posted:

It seems like right wing messaging and media is basically just taking the sort of repetitive thinking that made millions of people believe that Mikey from the Life cereal commercials died from eating Pop Rocks chased with soda, Rod Stewart had a gallon of cum pumped from his stomach and Marilyn Manson is really Paul from the Wonder Years and turning it into an art form.

They just repeat it often enough and usually as a matter of fact (ACORN, voter fraud, Obamaphone, liberal media, activist judges), sprinkled into whatever they're otherwise talking about (say, Benghazi or something) that it manages to take hold by not being the main focus of their discussion. Like, "now that you've stopped beating your kids and cheating on your wife, do you see how conservatism is the true answer?" Next thing you know, everyone associates that person with child abuse and adultery.

It's masterful in its way. It's like knowing the truth minus Snopes.

Dunno if it's all that masterful; it's pretty much the same people they're targeting. The bozos who thought KISS stood for Knights in Satan's Service and that kids were dropping acid and playing D&D then killing themselves. Rubes are a fairly stable market.

Pander
Oct 9, 2007

Fear is the glue that holds society together. It's what makes people suppress their worst impulses. Fear is power.

And at the end of fear, oblivion.



watt par posted:

Dunno if it's all that masterful; it's pretty much the same people they're targeting. The bozos who thought KISS stood for Knights in Satan's Service and that kids were dropping acid and playing D&D then killing themselves. Rubes are a fairly stable market.

512640 enter the market every year.

ProperGanderPusher
Jan 13, 2012




Good Citizen posted:

Dennis Praeger is having a grand time railing against the hookup culture in college as a result of feminism and secularism. Yes, this is the way to attract the youth vote, by being against sex. We all know that sex isn't popular at all.

E: oops, got my right wing weirdos mixed up

Right, because all male students lived squeaky clean monastic lives before graduating back in the good old days. Students never even dreamed of the notion of casual sex until all those goddamn hippies took over the academy and forced everyone to take Topics in Queer Trans Sodomy 101.

BiggerBoat
Sep 26, 2007

Don't you tell me my business again.

watt par posted:

Dunno if it's all that masterful; it's pretty much the same people they're targeting. The bozos who thought KISS stood for Knights in Satan's Service and that kids were dropping acid and playing D&D then killing themselves. Rubes are a fairly stable market.

Apparently. I guess I mean the way they use and employ the technique is masterful and clever. Instead of going on a direct diatribe about KISS being devil worshipers or D&D leading to suicide, they'll say "so Satan's Knights played a show last night in Nancy Pelosi's hometown of San Francisco to raise money for..." or "and those D&D types were so busy gobbling acid and killing themselves, they forgot to commit voter fraud on election day!"

They just sort of ease these terms in there instead of making them the focus of the story or whatever. Just drop as many "ACORN", "Kenyan", "Marxist" and whatever in there while you're discussing the Boston bombing - things that have nothing to do with the bombing - and the terms take hold.

Radbot
Aug 12, 2009
Probation
Can't post for 3 years!

BiggerBoat posted:

Apparently. I guess I mean the way they use and employ the technique is masterful and clever. Instead of going on a direct diatribe about KISS being devil worshipers or D&D leading to suicide, they'll say "so Satan's Knights played a show last night in Nancy Pelosi's hometown of San Francisco to raise money for..." or "and those D&D types were so busy gobbling acid and killing themselves, they forgot to commit voter fraud on election day!"

They just sort of ease these terms in there instead of making them the focus of the story or whatever. Just drop as many "ACORN", "Kenyan", "Marxist" and whatever in there while you're discussing the Boston bombing - things that have nothing to do with the bombing - and the terms take hold.

Was right-wing messaging like this in the 90s and before? I don't seem to remember it being such meme-y word salad.

beatlegs
Mar 11, 2001

Radbot posted:

Was right-wing messaging like this in the 90s and before? I don't seem to remember it being such meme-y word salad.

They'd throw around the occasional Archie Bunkerism like "Hollywood liberal" but the messaging wasn't as densely illustrated with perjoratives as it is now. I think the trend started taking off during the Clinton era when people like Gingrich really began ratcheting up the catchphrase-y demonization.

E: also the right was very upset at the way Bush was (justifiably) charcterized as a miserable failure, so of course they started projecting that characterization of failure/stupidity/corruption onto every liberal figure they could, just out of spite.

beatlegs fucked around with this message at 00:09 on May 1, 2013

BiggerBoat
Sep 26, 2007

Don't you tell me my business again.

Radbot posted:

Was right-wing messaging like this in the 90s and before? I don't seem to remember it being such meme-y word salad.

Not really, no, but it wasn't so prevalent either.

You had Rush and then once he became financially successful and established the marketable concept of "the conservative rebel" and "the lone voice in the wilderness speaking conservative truth to liberal power" there eventually came a lot of copycats trying to fill a perceived vacuum.

That's sort of what I was trying to point out a few posts earlier. They do it differently now and have become better at it. They really learned a lot about the power of advertising and the sorts of things that, say, The 700 Club does. It really is the ultimate extension of PT Barnum, wonder tonic and the nature of rubes and all that, but I still think the way they introduce memes and language these days is way more insidious and clever.

TheGreyGhost
Feb 14, 2012

“Go win the Heimlich Trophy!”

Good Citizen posted:

Dennis Praeger is having a grand time railing against the hookup culture in college as a result of feminism and secularism. Yes, this is the way to attract the youth vote, by being against sex. We all know that sex isn't popular at all.

E: oops, got my right wing weirdos mixed up

Even as a college-aged fraternity male at a generally politically conservative school, the reaction I've heard on this from everyone--even college republicans--has been a steady laugh at this. When the younger members of your political movement think you're being facetious, you really need to give it up. For the love of god, kids aren't going to stop loving because some 70-year old man on the radio blamed some buzzwords I'm not supposed to like. It's just like consistently denying reality.

MaxxBot
Oct 6, 2003

you could have clapped

you should have clapped!!

TheGreyGhost posted:

Even as a college-aged fraternity male at a generally politically conservative school, the reaction I've heard on this from everyone--even college republicans--has been a steady laugh at this. When the younger members of your political movement think you're being facetious, you really need to give it up. For the love of god, kids aren't going to stop loving because some 70-year old man on the radio blamed some buzzwords I'm not supposed to like. It's just like consistently denying reality.

Keep in mind this is the same Dennis Praeger that has repeatedly stated that marijuana is far more harmful than tobacco (and who smokes cigars every single day). I like his show because he's sometimes funny and seems less hateful and much better educated than most conservatives but he is monumentally dumb/delusional on some issues.

Monkey Fracas
Sep 11, 2010

...but then you get to the end and a gorilla starts throwing barrels at you!
Grimey Drawer

BiggerBoat posted:

Apparently. I guess I mean the way they use and employ the technique is masterful and clever. Instead of going on a direct diatribe about KISS being devil worshipers or D&D leading to suicide

Yeah man, this forum really sucks.

TheGreyGhost posted:

Even as a college-aged fraternity male at a generally politically conservative school, the reaction I've heard on this from everyone--even college republicans--has been a steady laugh at this. When the younger members of your political movement think you're being facetious, you really need to give it up. For the love of god, kids aren't going to stop loving because some 70-year old man on the radio blamed some buzzwords I'm not supposed to like. It's just like consistently denying reality.

It's the cornerstone of the conservative mindset! Without it, the whole house of cards comes tumbling down.

PostNouveau
Sep 3, 2011

VY till I die
Grimey Drawer

Radbot posted:

Was right-wing messaging like this in the 90s and before? I don't seem to remember it being such meme-y word salad.

Whitewater, Vince Foster, Hillarycare, femi-nazis, "political correctness," yeah they were pretty good back then too.

ponzicar
Mar 17, 2008
I'm wondering just how far back that craziness goes. Anything like this during the Carter administration?

Good Citizen
Aug 12, 2008

trump trump trump trump trump trump trump trump trump trump
I don't think the strategy really changed. The style of media, and specifically the pace of media, has just changed. A decade ago most points were accompanied by a good deal of exposition. Now it's just more in your face constantly with exactly what they think you want, whether it's the internet, radio, or TV. I don't think it's a 'kids have a shorter attention span these days' kind of thing, it's just that media has adapted to be more fast paced and this has a really weird effect on 24-hour-a-day propaganda outlets.

ponzicar posted:

I'm wondering just how far back that craziness goes. Anything like this during the Carter administration?

It's crazies all the way down, and gently caress yes this was happening in a slightly different form during Carter.

I see that there.
Aug 6, 2011

by Y Kant Ozma Post

ponzicar posted:

I'm wondering just how far back that craziness goes. Anything like this during the Carter administration?

Conservatives thought JFK was a papist. How deep do you want to go?

HaitianDivorce
Jul 29, 2012

I see that there. posted:

Conservatives thought JFK was a papist. How deep do you want to go?

There's no way they could have said something bad about a nice old man in a wheelchair during wartime, right? :ohdear:

(I know they tried to hide his illness as long as possible but other than the court-packing stuff I don't really know a ton about conservative objections to FDR's presidency if you've got some fun stories)

emptyspace
Oct 21, 2008

HaitianDivorce posted:

There's no way they could have said something bad about a nice old man in a wheelchair during wartime, right? :ohdear:

(I know they tried to hide his illness as long as possible but other than the court-packing stuff I don't really know a ton about conservative objections to FDR's presidency if you've got some fun stories)

Look up the Business Plot.

Sir Tonk
Apr 18, 2006
Young Orc

emptyspace posted:

Look up the Business Plot.

I'm amazed that people are all conspiratorial about 9/11 when there's an awesome conspiracy right there with a hero General and everything. It's perfect.

HaitianDivorce
Jul 29, 2012

emptyspace posted:

Look up the Business Plot.

I remember that one too, actually! When we were watching W it was fun telling my friend an heirloom Bush gets (I think when he was already President?) was from a family member who may have conspired to overthrow the US government.

But what did they say? I'm sure Father Colsen or someone must have been slinging some poo poo,

RuanGacho
Jun 20, 2002

"You're gunna break it!"

Sir Tonk posted:

I'm amazed that people are all conspiratorial about 9/11 when there's an awesome conspiracy right there with a hero General and everything. It's perfect.

People are incredibly lazy and don't know history. I'm going to go wild and say its the largest source of terrible opinions and policy.

SnakePlissken
Dec 31, 2009

by zen death robot
I think a crucial change occurred around here:

Language: A Key Mechanism of Control

Newt Gingrich's 1996 GOPAC memo

As you know, one of the key points in the GOPAC tapes is that "language matters." In the video "We are a Majority," Language is listed as a key mechanism of control used by a majority party, along with Agenda, Rules, Attitude and Learning. As the tapes have been used in training sessions across the country and mailed to candidates we have heard a plaintive plea: "I wish I could speak like Newt."

That takes years of practice. But, we believe that you could have a significant impact on your campaign and the way you communicate if we help a little. That is why we have created this list of words and phrases.

This list is prepared so that you might have a directory of words to use in writing literature and mail, in preparing speeches, and in producing electronic media. The words and phrases are powerful. Read them. Memorize as many as possible. And remember that like any tool, these words will not help if they are not used.

While the list could be the size of the latest "College Edition" dictionary, we have attempted to keep it small enough to be readily useful yet large enough to be broadly functional. The list is divided into two sections: Optimistic Positive Governing words and phrases to help describe your vision for the future of your community (your message) and Contrasting words to help you clearly define the policies and record of your opponent and the Democratic party.

Please let us know if you have any other suggestions or additions. We would also like to know how you use the list. Call us at GOPAC or write with your suggestions and comments. We may include them in the next tape mailing so that others can benefit from your knowledge and experience.



Optimistic Positive Governing Words

Use the list below to help define your campaign and your vision of public service. These words can help give extra power to your message. In addition, these words help develop the positive side of the contrast you should create with your opponent, giving your community something to vote for!
active(ly)
activist
building
candid(ly)
care(ing)
challenge
change
children
choice/choose
citizen
commitment
common sense
compete
confident
conflict
control
courage
crusade
debate
dream
duty
eliminate good-time in prison
empower(ment)
fair
family
freedom
hard work
help
humane
incentive
initiative
lead
learn
legacy
liberty
light
listen
mobilize
moral
movement
opportunity
passionate
peace
pioneer
precious
premise
preserve
principle(d)
pristine
pro- (issue): flag, children, environment, reform
prosperity
protect
proud/pride
provide
reform
rights
share
strength
success
tough
truth
unique
vision
we/us/our
Contrasting Words

Often we search hard for words to define our opponents. Sometimes we are hesitant to use contrast. Remember that creating a difference helps you. These are powerful words that can create a clear and easily understood contrast. Apply these to the opponent, their record, proposals and their party.
abuse of power
anti- (issue): flag, family, child, jobs
betray
bizarre
bosses
bureaucracy
cheat
coercion
"compassion" is not enough
collapse(ing)
consequences
corrupt
corruption
criminal rights
crisis
cynicism
decay
deeper
destroy
destructive
devour
disgrace
endanger
excuses
failure (fail)
greed
hypocrisy
ideological
impose
incompetent
insecure
insensitive
intolerant
liberal
lie
limit(s)
machine
mandate(s)
obsolete
pathetic
patronage
permissive attitude
pessimistic
punish (poor ...)
radical
red tape
self-serving
selfish
sensationalists
shallow
shame
sick
spend(ing)
stagnation
status quo
steal
taxes
they/them
threaten
traitors
unionized
urgent (cy)
waste
welfare

Babylon Astronaut
Apr 19, 2012
Today's conservative punditry is mostly reheated Bircher-ism. For example: "both the U.S. and Soviet governments are controlled by the same furtive conspiratorial cabal of internationalists, greedy bankers, and corrupt politicians. If left unexposed, the traitors inside the U.S. government would betray the country's sovereignty to the United Nations for a collectivist New World Order, managed by a 'one-world socialist government.'" is a quote from 1961 from the John Birch Society's Blue Book.

Eggplant Squire
Aug 14, 2003


The type of people who are pro-Republican messaging would probably be in favor of wealthy capitalists overthrowing FDR so I doubt it would get much traction other than to call them unsung heroes or something.

agarjogger
May 16, 2011

Babylon Astronaut posted:

Today's conservative punditry is mostly reheated Bircher-ism. For example: "both the U.S. and Soviet governments are controlled by the same furtive conspiratorial cabal of internationalists, greedy bankers, and corrupt politicians. If left unexposed, the traitors inside the U.S. government would betray the country's sovereignty to the United Nations for a collectivist New World Order, managed by a 'one-world socialist government.'" is a quote from 1961 from the John Birch Society's Blue Book.

I'd love to hear that Bircherism has ever had the chance to grow cold. If their enemies aren't visibly plotting, it's simply proof that their enemies are invisibly plotting. This crazy train's just got no brakes.

Sir Tonk
Apr 18, 2006
Young Orc

RuanGacho posted:

People are incredibly lazy and don't know history. I'm going to go wild and say its the largest source of terrible opinions and policy.

And to be fair, I didn't learn about it in public school. I think the first time I heard about it was when I watched The Corporation many years ago.

mr. mephistopheles
Dec 2, 2009

Babylon Astronaut posted:

Today's conservative punditry is mostly reheated Bircher-ism. For example: "both the U.S. and Soviet governments are controlled by the same furtive conspiratorial cabal of internationalists, greedy bankers, and corrupt politicians. If left unexposed, the traitors inside the U.S. government would betray the country's sovereignty to the United Nations for a collectivist New World Order, managed by a 'one-world socialist government.'" is a quote from 1961 from the John Birch Society's Blue Book.

Eh, this kind of poo poo is reserved for fringe cases like Alex Jones and Glenn Beck to a degree. The heavy hitters like Limbaugh don't believe this poo poo.

Warcabbit
Apr 26, 2008

Wedge Regret

Babylon Astronaut posted:

Today's conservative punditry is mostly reheated Bircher-ism.


Well, the Koch's daddy did fund the Birch Society. Got to wonder what they were up to all those years between then and now when nobody was paying attention.

PeterWeller
Apr 21, 2003

I told you that story so I could tell you this one.

mr. mephistopheles posted:

Eh, this kind of poo poo is reserved for fringe cases like Alex Jones and Glenn Beck to a degree. The heavy hitters like Limbaugh don't believe this poo poo.

It's never stated so explicitly, but it's there even in the mainstream, which is why you have actual elected officials going on about Agenda 21.

menino
Jul 27, 2006

Pon De Floor
Bircherism among the base is certainly what props up guys like Paul and Cruz though, and they're not small potatoes. There's always been a healthy strain of that cukcoo in the Old Right that allowed Birchers to appeal to them. The only thing they really differ on is foreign policy, but that's not really so apparent now that Communism is out of the picture.

Troy Queef
Jan 12, 2013




HaitianDivorce posted:

There's no way they could have said something bad about a nice old man in a wheelchair during wartime, right? :ohdear:

(I know they tried to hide his illness as long as possible but other than the court-packing stuff I don't really know a ton about conservative objections to FDR's presidency if you've got some fun stories)

Apart from the already-mentioned Business Plot, I remember reading a while back that conservatives then liked cracking a fair amount of jokes about how Eleanor Roosevelt was passing as white.

Goatse James Bond
Mar 28, 2010

If you see me posting please remind me that I have Charlie Work in the reports forum to do instead

Newt Gingrich posted:

we have heard a plaintive plea: "I wish I could speak like Newt."

That takes years of practice.

:smug:

It was harder to whine about FDR after Pearl Harbor, yes, but they had a field day accusing him of being a communist plant for the whole New Deal thing.

paranoid randroid
Mar 4, 2007

GreyjoyBastard posted:

:smug:

It was harder to whine about FDR after Pearl Harbor, yes, but they had a field day accusing him of being a communist plant for the whole New Deal thing.

The pre-war years of the FDR administration were a beautiful clusterfuck. Huey Long blowing into the Senate and announcing that there's a mob coming for every motherfucker in congress and he ain't sure if he should try and stop them or grab a pitchfork himself. Robert Moses running NY State like his private kingdom. Socialists and Anarchists in the Midwest. Some serious Last Days of the Roman Republic action going on in those days.

Sir Tonk
Apr 18, 2006
Young Orc

mr. mephistopheles posted:

The heavy hitters like Limbaugh don't believe this poo poo.

The heavy hitters don't believe any of it, or they wouldn't be capable of the flexibility required to stay relevant all these years.

Push El Burrito
May 9, 2006

Soiled Meat
Since this is mostly the fault of these people, I just wanted to post this:

http://news.nationalgeographic.com/news/energy/2013/04/130430-light-bulb-labeling/

Conservatives are less likely to buy light bulbs if they're labeled as "environmentally friendly" no matter how superior they are.

Edit: plus the poll showing that 40% of people didn't know the ACA passed because of all the misinformation.

Push El Burrito fucked around with this message at 18:43 on May 1, 2013

hewerman
Jun 5, 2008

THE GAYEST POSTER posted:

Since this is mostly the fault of these people, I just wanted to post this:

http://news.nationalgeographic.com/news/energy/2013/04/130430-light-bulb-labeling/

Conservatives are less likely to buy light bulbs if they're labeled as "environmentally friendly" no matter how superior they are.

Edit: plus the poll showing that 40% of people didn't know the ACA passed because of all the misinformation.

This seems to say they are just tightwads though. When priced the same, most people went with the more efficient ones. Only when the price was higher did they skip the energy efficient bulbs.

Elephant Ambush
Nov 13, 2012

...We sholde spenden more time together. What sayest thou?
Nap Ghost

hewerman posted:

This seems to say they are just tightwads though. When priced the same, most people went with the more efficient ones. Only when the price was higher did they skip the energy efficient bulbs.

Nope. I've worked with people who were pretty miffed about the new light bulb thing. They don't believe that the government knows better than private industry and they believe that global warming doesn't exist because God would make sure that never happens and stuff like that. Plus they hate and fear change of any kind. They will refuse to buy environmentally friendly anything out of sheer spite.

Intel&Sebastian
Oct 20, 2002

colonel...
i'm trying to sneak around
but i'm dummy thicc
and the clap of my ass cheeks
keeps alerting the guards!
I love that explanation. God wouldn't let that happen to us. Well does he have a RED LINE for how hosed up the planet has to get? Do we need to shoot Sarin gas at the Ozone? Are there any other definite things God gave you the inside line on that we should be betting on?

Darkman Fanpage
Jul 4, 2012

THE GAYEST POSTER posted:

Since this is mostly the fault of these people, I just wanted to post this:

http://news.nationalgeographic.com/news/energy/2013/04/130430-light-bulb-labeling/

Conservatives are less likely to buy light bulbs if they're labeled as "environmentally friendly" no matter how superior they are.

Edit: plus the poll showing that 40% of people didn't know the ACA passed because of all the misinformation.

And here I thought conservatives were fiscally responsible!

Elephant Ambush posted:

Nope. I've worked with people who were pretty miffed about the new light bulb thing. They don't believe that the government knows better than private industry and they believe that global warming doesn't exist because God would make sure that never happens and stuff like that. Plus they hate and fear change of any kind. They will refuse to buy environmentally friendly anything out of sheer spite.

God: Well known for not letting bad things happen on a regular basis!

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Elephant Ambush
Nov 13, 2012

...We sholde spenden more time together. What sayest thou?
Nap Ghost

Intel&Sebastian posted:

I love that explanation. God wouldn't let that happen to us. Well does he have a RED LINE for how hosed up the planet has to get? Do we need to shoot Sarin gas at the Ozone? Are there any other definite things God gave you the inside line on that we should be betting on?

They seriously do not believe that anything is wrong. At all. They firmly believe that global warming/climate change is some kind of liberal scam but they can't answer why the scam exists and what these liberal liars are hoping to gain through this scam because their news outlets never tell them. They're also the ones who live in places where it gets cold in the winter and therefore global warming can't possibly be happening because otherwise it would be warm. It's just head-in-the-sand denial of reality.

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