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Video game marketing is the worst. Some infamous ones; An ad for the infamous Daikatana. Acclaim paying would be parents $10,000 to name their kid Turok. Atari Jaguar's "Do the Math" ad. https://www.youtube.com/watch?v=mlRWqqWay7c
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# ? Dec 5, 2014 22:14 |
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# ? May 21, 2024 14:45 |
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Lonely Virgil posted:Atari Jaguar's "Do the Math" ad. Oh man, tell me someone took them up on this. Game ads in the 90's were some of the weirdest poo poo. Sega had a deal with Howard Johnson to give away game tips for their lovely rear end games. How this benefitted either party, I'm not entirely sure. https://www.youtube.com/watch?v=gnLxnG67VNc
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# ? Dec 5, 2014 22:20 |
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Jastiger posted:Right, but that doesn't mean they were successful in selling the products. I actually have a lot of fun with commercials. They can be funny or a good talking point. The Mac ad campaign did help sell Macs. It brought over people who knew nothing about computers or how to maintain them, into a camp they could smugly stay within that had supposed superior technology. However, the main goal of the Mac campaign at the time was to make the majority of the people aware of an alternative to Windows. No better way to do this then be somewhat aggressive, but still friendly, with your ad campaign. Since Apple fired their ad agency a little while back and brought advertising in house, their sales have been flat lining across all products.
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# ? Dec 5, 2014 22:25 |
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Snatch Duster posted:The Mac ad campaign did help sell Macs. It brought over people who knew nothing about computers or how to maintain them, into a camp they could smugly stay within that had supposed superior technology. However, the main goal of the Mac campaign at the time was to make the majority of the people aware of an alternative to Windows. No better way to do this then be somewhat aggressive, but still friendly, with your ad campaign. That is interesting to know. My impression was that everyone hated the commercials unless they were already inclined to like mac computers. Hodgeman was always the funny one while Long was a person you wanted to punch in the face. Then again, at the time, most of the people I knew did know a bit about technology so they weren't fans at that kind of approach. Guess it worked better on folks that were already outside the tech realm. Wasn't there a game company that offered ad space on tombstones or something? It was Acclaim, the Best Company, if I remember. More game ad stuff, what about Aliens: Colonial Marines? https://www.youtube.com/watch?v=3z2qVebxlUo They built this up as a super awesome shooter and it ended up being a lot less polished and a bit broken in the game play. I also know there was a lot of video game nerd rage about the newest Madden and how the marketing showed realistic reactions on the sidelines and more improved graphics, and it has absolutely none of those things in the game. I think this is relevant to this https://www.youtube.com/watch?v=yizJnmd5xdM
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# ? Dec 5, 2014 22:33 |
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FutonForensic posted:Oh, you mean... these??? It actually gets worse. Sony decided to market to the """"""urban"""""" demographic with the psp so they put up 'graffiti' like this Reactions among the target demographic were less than enthusiastic.
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# ? Dec 5, 2014 22:38 |
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Morpheus posted:Jesus, the initial PS3 advertisements were awful. Like they were trying to create 'deep' and 'artistic' ads that featured...uh, crying baby dolls and...stuff. Other weird stuff. They had this one ad that was some crazy long drama about people marooned in a dilapidated hotel in some jungle-y country and it was somehow supposed to sell the PS3. There were ads for this ad. marshmallow creep has a new favorite as of 22:45 on Dec 5, 2014 |
# ? Dec 5, 2014 22:38 |
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Lumberjack Bonanza posted:Game ads in the 90's were some of the weirdest poo poo. Sega had a deal with Howard Johnson to give away game tips for their lovely rear end games. How this benefitted either party, I'm not entirely sure. This offends all my senses.
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# ? Dec 5, 2014 22:46 |
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I'll never understand why GE Energy decided to use a song that's clearly about wage slavery in a coal mining commercial. https://www.youtube.com/watch?v=q6ueDHn2HTk This kind of dark tone would be good for a PSA but for a Life Alert ad, it's just sleazy. https://www.youtube.com/watch?v=q6ueDHn2HTk
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# ? Dec 5, 2014 22:49 |
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I don't know if the campaign flopped or not, but there was a time Quiznos decided to associate their subs with gross singing rodents. https://www.youtube.com/watch?v=cG042nkReBA https://www.youtube.com/watch?v=aZrks-BPeLQ https://www.youtube.com/watch?v=CtTQFrZAGhM Like mmm I sure could go for toasted subs and some roadkill right about now.
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# ? Dec 5, 2014 22:52 |
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Snatch Duster posted:
When did this happen? Their last quarter was good.
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# ? Dec 5, 2014 22:53 |
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Jastiger posted:That is interesting to know. My impression was that everyone hated the commercials unless they were already inclined to like mac computers. Hodgeman was always the funny one while Long was a person you wanted to punch in the face. Then again, at the time, most of the people I knew did know a bit about technology so they weren't fans at that kind of approach. Guess it worked better on folks that were already outside the tech realm. Yea I was trying to find Apple's new ads that failed horribly. The ads in 2013 for Christmas was made by their in-house ad company, which were the ones that failed. However I couldn't find them on youtube since Apple removed them which is pretty funny. The ads were such a non-element that people forgot about the ad while watching it. If you could try to think really hard to try and remember them, the ads showed bunch of people being happy and doing stuff, but never showing the phone or product. Also another terrible ad was Robin Williams talking about poetry, this one I found. https://www.youtube.com/watch?v=jiyIcz7wUH0 This ad scored around 430 with tv viewers which is way below the average for an impactful ad. The average if I remember right is ~540. Here is a great ad that elicits "inspired" emotion that Apple tried to get, but failed. https://www.youtube.com/watch?v=K9vFWA1rnWc
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# ? Dec 5, 2014 22:54 |
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Bobby Digital posted:When did this happen? Their last quarter was good. Summer of 2013. The agency has gotten better by bringing in stronger CDs, but they are still ham stringed by Apple's upper management and being too close to the product. EDIT: Funny enough, Apples last agency went and did some Samsung campaigns for their Galaxy phones/tablets immediately after Apple dropped them. EDIT2: here is an Ad Age article about it. quote:TBWA/Media Arts Lab was presenting fresh work to its signature client when the Apple executive across the table stopped the proceedings and handed over another idea, saying simply, "We like this better." http://adage.com/article/agency-news/apple-marketing-a-game/293605/ Snatch Duster has a new favorite as of 23:12 on Dec 5, 2014 |
# ? Dec 5, 2014 23:00 |
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Humboldt Squid posted:Reactions among the target demographic were less than enthusiastic. Haha, this is awesome.
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# ? Dec 5, 2014 23:05 |
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Holepunchio posted:I don't know if the campaign flopped or not, but there was a time Quiznos decided to associate their subs with gross singing rodents. I remember seeing one of these ads and thinking it funny because I was a dumb teenager, but it didn't make me want to eat Quiznos, even ironically.
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# ? Dec 5, 2014 23:11 |
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Jastiger posted:I also know there was a lot of video game nerd rage about the newest Madden and how the marketing showed realistic reactions on the sidelines and more improved graphics, and it has absolutely none of those things in the game. I think this is relevant to this https://www.youtube.com/watch?v=yizJnmd5xdM The 2k series has always been far better than Madden ever was, which between that, and the low selling point that they released the game at. $20 bucks for a brand new NFL game that was lightyears ahead of what Madden had even attempted to do, with in game "broadcasts" from ESPN, and for the longest time was the top selling American Football video game released. Shame that EA opted to buy exclusivity and let themselves stagnate instead of improving the game in any sense of the imagination.
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# ? Dec 5, 2014 23:22 |
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Lonely Virgil posted:Video game marketing is the worst. Some infamous ones; Acclaim was nothing but bad decisions. Shadowman, the game based on a comic from the same comic company that did Turok, was about a voodoo priest(?) battling the forces of darkness. So where else would you advertise it other than renting space on gravestones in cemeteries?
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# ? Dec 5, 2014 23:43 |
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Holepunchio posted:I don't know if the campaign flopped or not, but there was a time Quiznos decided to associate their subs with gross singing rodents. Quizno's also had this commercial https://www.youtube.com/watch?v=7LQpRQh2KSQ about a sexually suggestive toaster oven that totally wants long, hot sandwiches up its butt. Makes me laugh real hard but probably wasn't a great marketing move.
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# ? Dec 5, 2014 23:57 |
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There's a local scrapyard in Houston that did some commercials a few years ago. They came on the air, did their spiel about their services, then play their slogan, and it was over. Eventually they started putting in bloopers at the end of the commercial, which was still fine because it was still clear about their services. Years later still, now it's just ALL bloopers and it makes absolutely zero sense seeing a bunch of haggard people messing up their lines and laughing, then the commercial ends. It's super weird. If viewers didn't follow the progression years ago I'm not even sure they know what they're selling.
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# ? Dec 6, 2014 00:18 |
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Davros1 posted:Acclaim was nothing but bad decisions. Shadowman, the game based on a comic from the same comic company that did Turok, was about a voodoo priest(?) battling the forces of darkness. So where else would you advertise it other than renting space on gravestones in cemeteries? Acclaim thought that owning a line of comics to tie-in with all their games would be a good marketing decision, so they actually went ahead and bought the comic company that published Shadowman for $65 million. Just in time for the comic book industry to collapse, I believe.
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# ? Dec 6, 2014 03:50 |
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Metal Loaf posted:Acclaim thought that owning a line of comics to tie-in with all their games would be a good marketing decision, so they actually went ahead and bought the comic company that published Shadowman for $65 million. Some real business-savvy motherfuckers right there.
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# ? Dec 6, 2014 04:15 |
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Can we talk about ads we think are GOOD in this thread? The Samsung vs Apple ads I thought were super on point. They show people with the Samsung walking by folks waiting for the newest Apple product. They were down to earth, focused on features instead of brand, and showed how they benefitted the consumer in a way the apple product absolutely could not. A lot of the dialogue was hamfisted and smarmy, but it got the point across. I wish all commercials were like that. Here is what it does, here is what it does better, and here is how it benefits you. No need for gimmicks, no need for spokesman, or even jokes. Instead we get..I don't know the FRAMILY or whatever the gently caress. https://www.youtube.com/watch?v=BltL8vKpXD0
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# ? Dec 6, 2014 05:45 |
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This is how Germany's biggest savings bank decided to celebrate the 25th anniversary of the fall of the Berlin Wall.
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# ? Dec 6, 2014 14:09 |
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Oh my.
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# ? Dec 6, 2014 15:57 |
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Morton Haynice posted:I believe that was Paul Ryan, and the band was Rage Against the Machine. Michele Bachmann's crazy rear end was using Tom Petty's "American Girl," much to his chagrin (forgot about McCain/"Pink Houses" ((which also reminds me of his idiot daughter blogging about his campaign and listening to Stereolab)))) mcbexx posted:This is how Germany's biggest savings bank decided to celebrate the 25th anniversary of the fall of the Berlin Wall. whoops.
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# ? Dec 6, 2014 16:20 |
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funkybottoms posted:Michele Bachmann's crazy rear end was using Tom Petty's "American Girl," much to his chagrin (forgot about McCain/"Pink Houses" ((which also reminds me of his idiot daughter blogging about his campaign and listening to Stereolab)))) they should of built a giant zaku out of foam.
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# ? Dec 6, 2014 16:27 |
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funkybottoms posted:Michele Bachmann's crazy rear end was using Tom Petty's "American Girl," much to his chagrin (forgot about McCain/"Pink Houses" ((which also reminds me of his idiot daughter blogging about his campaign and listening to Stereolab)))) From the same campaign, I believe Ann and Nancy Wilson asked Sarah Palin to stop using "Barracuda" for her theme music (though that was more, "Stop using our song, we don't like you," than, "You haven't a clue what this song is about, do you?").
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# ? Dec 6, 2014 16:33 |
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I don't know why everyone is leaving out the best part of Tom Morello's response to Paul Ryan saying he likes Rage Against the Machine: "gently caress you, you are the machine."
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# ? Dec 6, 2014 17:52 |
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Bertrand Hustle posted:I don't know why everyone is leaving out the best part of Tom Morello's response to Paul Ryan saying he likes Rage Against the Machine: "gently caress you, you are the machine." Oh poo poo, I forgot about that one. How do you misinterpret a band's message so badly?
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# ? Dec 6, 2014 19:17 |
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Lumberjack Bonanza posted:Oh poo poo, I forgot about that one. How do you misinterpret a band's message so badly? He seems like the type of guy that would consider the liberal media to be the machine.
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# ? Dec 6, 2014 19:18 |
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mcbexx posted:This is how Germany's biggest savings bank decided to celebrate the 25th anniversary of the fall of the Berlin Wall. Alright, I'm not sure I'm getting it. It's a banner with the logo of the bank on it, on a building near the Brandenburg gate. Is the building a famous one?
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# ? Dec 6, 2014 19:43 |
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That banner remind you of anything?
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# ? Dec 6, 2014 19:47 |
Bobby Digital posted:He seems like the type of guy that would consider the liberal media to be the machine. Here's a really good article about this: http://thelastpsychiatrist.com/2012/08/paul_ryan_vs_rage_against_the.html And to Lamprey Cannon, look at the thumbnailed image, it's clearer there. It looks like an old Nazi banner, except missing the black swastika in the middle of the circle
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# ? Dec 6, 2014 19:48 |
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Lamprey Cannon posted:Alright, I'm not sure I'm getting it. It's a banner with the logo of the bank on it, on a building near the Brandenburg gate. Is the building a famous one?
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# ? Dec 6, 2014 19:51 |
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mcbexx posted:This is how Germany's biggest savings bank decided to celebrate the 25th anniversary of the fall of the Berlin Wall. Incredible.
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# ? Dec 6, 2014 20:15 |
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I heard somewhere that in Germany it's illegal to have or showcase Nazi memorabilia, is that not true?
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# ? Dec 6, 2014 23:24 |
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Yes, and this is a perfect example of why that's a bad policy, just like banning sex ed in schools. If you don't give them examples and explain what's good and what's bad, they're going to stumble into doing it in the worst way possible.
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# ? Dec 6, 2014 23:51 |
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Morton Haynice posted:That banner remind you of anything? I'm really miffed that they couldn't be bothered to iron that banner before taking a picture of it - unless it was in a conscious kind of way. "Should we iron it first?" > "No, gently caress those guys."
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# ? Dec 7, 2014 00:02 |
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darkhand posted:There's a local scrapyard in Houston that did some commercials a few years ago. They came on the air, did their spiel about their services, then play their slogan, and it was over. Eventually they started putting in bloopers at the end of the commercial, which was still fine because it was still clear about their services. But hey, they'll pay you in $2 bills!
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# ? Dec 7, 2014 00:04 |
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Lumberjack Bonanza posted:Oh man, tell me someone took them up on this. I think my favorite 90s gaming marketing was Johnny Turbo, in which the TurboGrafx-16 was embodied as a fat neckbearded programmer in an ambiguous relationship with his roommate Tony and shouted marketing slogans at evil alien drones representing Sega.
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# ? Dec 7, 2014 00:28 |
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# ? May 21, 2024 14:45 |
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...of SCIENCE! posted:I think my favorite 90s gaming marketing was Johnny Turbo, in which the TurboGrafx-16 was embodied as a fat neckbearded programmer in an ambiguous relationship with his roommate Tony and shouted marketing slogans at evil alien drones representing Sega. The slapfight that was the awkward transition into next gen after the SNES and Genesis was amazing. So many stupid gimmicks, so many bald-faced lies, so many idiots who had no idea what the gently caress they were doing. And Sega followed them all until they were bled dry by the time they had a real console to offer. What a stupid, stupid company. https://www.youtube.com/watch?v=vbYkgDWAYAE The uselessness of the 32X is beaten only by its ads. Here, have another slightly less bad one. https://www.youtube.com/watch?v=Z4I8zIJrg1U Arsonist Daria has a new favorite as of 00:49 on Dec 7, 2014 |
# ? Dec 7, 2014 00:37 |