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Stottie Kyek posted:Skoda did a similar campaign, but it worked pretty well. Probably because everyone in Europe remembered them for their late 80's soviet-style east-european shitboxes, while they actually had become the budget model line for the Volkswagen Group (Vw, Audi) in the 90's.
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Jan 1, 2015 21:04
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Irish Joe posted:In the "who the gently caress are you kidding?" department.
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Jan 1, 2015 21:19
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Halloween Jack posted:Is there any farm on earth where somebody lovingly handles each tomato as it's picked? Maybe a hobby craft farm.
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Jan 1, 2015 21:32
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Halloween Jack posted:Is there any farm on earth where somebody lovingly handles each tomato as it's picked? Maybe a pick your own place but short of that hell nope
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Jan 1, 2015 22:27
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Stottie Kyek posted:Skoda did a similar campaign, but it worked pretty well. the important part of Skoda's success here is not doing it many times
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Jan 1, 2015 23:02
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Rollersnake posted:What makes me think it's too good to be an honest accident is the black tie formed by the reflection of the "mustache" in the body of the kettle. It's not just a kettle that looks like Hitler, it's also just the perfect angle and lighting to emphasize its Hitlerness. I was at a JC Penney today and they totally have the Hitler kettle set up in a display.
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Jan 1, 2015 23:23
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That Robox posted:
HA! That was me! What a god awful movie. Up until that point I took solace in that the movie would probably be better than what I thought it was going to be; me being in the trenches seeing all the crazy poopoo and all. Nope, that movie was a flaming bag of poo on the doorstep of my career . Here is my experience with marketing people. They are always on a sliding scale between sarcastic and stupid, but they are always lazy. In the poster above, the renders for their heads were for some cheap toy. Some sort of throw a ball into their mouths thing. Toy never made it, but marketing held onto the images and created that wreck of a poster. Everyone in the studio saw it immediately as two bears loving each other in the butt, but marketing didn't (or chose not to see) and some FOX exec approved it without looking up from his pile of cocaine. Eventually someone noticed, but instead of asking us for new renders, which really is no trouble, they just use the same loving heads all over the place.  Lazy and cheap. But that movie was nothing but a lazy cash-grab on peoples nostalgia, so it probably didn't deserve any better.
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Jan 2, 2015 02:53
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Sentmassen posted:Even more disturbing... one goon animated that. That's neat to get the backstory on one of those "how did they not notice/care" things. (As an FYI you can swear-- the wordfilter is only for unregistered users.  )
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Jan 2, 2015 03:10
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Sentmassen posted:
It's fascinating how dense people can be when they just want to rush things. I've never seen the film and apart from passive advertising I don't really remember it's existence. What a waste of your time.
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Jan 2, 2015 04:39
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Buick's "we don't suck anymore" campaign reminded me of Domino's "We don't suck anymore" campaign.
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Jan 2, 2015 04:41
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Irish Joe posted:In the "who the gently caress are you kidding?" department. I like how they talk about how fresh the ingredients are, as if they weren't making a frozen food product.
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Jan 2, 2015 06:49
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Away all Goats posted:I like how they talk about how fresh the ingredients are, as if they weren't making a frozen food product. What I find baffling is that they're trying to talk about Hot Pockets like they're some kind of high cuisine. Like, really? They're microwavable garbage for those nights when you're too lazy and/or drunk to do anything more complicated then "open box, push some buttons."
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Jan 2, 2015 07:18
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ToxicSlurpee posted:What I find baffling is that they're trying to talk about Hot Pockets like they're some kind of high cuisine. Like, really? They're microwavable garbage for those nights when you're too lazy and/or drunk to do anything more complicated then "open box, push some buttons." That's what always confuses me about that campaign. Tim and Eric's commercial for pizza rolls is a lot closer to the level of quality I would expect from hot pockets: https://www.youtube.com/watch?v=2lPX5b9m7ro Still not sure who approved that one.
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Jan 2, 2015 07:53
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Honestly, I kinda like lean pockets on a night where I'm cold and too tired to cook. Some of them actually are pretty tasty and are reasonable in calories. Of course, I'm not saying they're haute cuisine or anything, but sometimes you just want something with cheese and meat and bread made conveniently. v v
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Jan 2, 2015 07:58
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Away all Goats posted:I like how they talk about how fresh the ingredients are, as if they weren't making a frozen food product. It was part of an attempt to get millennials on board. No really the basis of that campaign was research indicated millennials like better quality food/variety of ingredient. The fact that hot pockets in their nature aren't that didn't seem to click with them so here we are. Millennial brand shopping habits have a lot of companies making GBS threads their pants (see mcdonalds and their hilariously out of touch campaigns recently) so there's a lot of dumb flailing about.
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Jan 2, 2015 08:13
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There's a commercial that used be on here for a brand of tasteless frozen pizzas, I want to say Dr Oetker, that has a couple eating them at a romantic dinner table with knife and fork.
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Jan 2, 2015 08:17
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davidspackage posted:There's a commercial that used be on here for a brand of tasteless frozen pizzas, I want to say Dr Oetker, that has a couple eating them at a romantic dinner table with knife and fork. That's indeed dr.oetker: https://www.youtube.com/watch?v=fXzqA3gGko0
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Jan 2, 2015 08:45
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Rollersnake posted:It's not just a kettle that looks like Hitler
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Jan 2, 2015 08:45
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davidspackage posted:There's a commercial that used be on here for a brand of tasteless frozen pizzas, I want to say Dr Oetker, that has a couple eating them at a romantic dinner table with knife and fork. That's totally realistic.
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Jan 2, 2015 09:07
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davidspackage posted:There's a commercial that used be on here for a brand of tasteless frozen pizzas, I want to say Dr Oetker, that has a couple eating them at a romantic dinner table with knife and fork. That and the one with the Italian mother "Eatta you pizza!" I'll also admit to eating more frozen poo poo than my millennial pedigree says I should, but like with Hot Pockets, frozen pizza isn't something you plan for, it's "husband and I both got home at 6:30 after working all day" food. They need to address that, not act like it's something your ethnic grandmother made.
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Jan 2, 2015 09:15
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The Hot Pocket/pizza commercials remind me of those ridiculous Lindt chocolate commercials where their ~master chocolatiers~ produce candy you typically find in a Safeway checkout aisle.
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Jan 2, 2015 09:21
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IndustrialApe posted:That's indeed dr.oetker: oh my god I forgot about this ad. I hate it. Eating a frozen pizza, on a motorway bridge, in the rain, while a song that roughly translates to "All Women Are Sluts (including the bitch who's letting herself be murdered by her dad to save my life)" plays in the background. I mean, Rigoletto's a great opera, but it's not exactly romantic.
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Jan 2, 2015 13:21
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Mr. Flunchy posted:Even when they did how footage they often hosed it up. How could you miss Derek Smart's Battlecruiser 300AD ad? This allegedlygot banned in the UK and later versions were "censored". Original:  "censored" version:  Of course, for all I know this was manufactured controversy but in any case the game was poo poo so it didn't make much difference.
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Jan 2, 2015 14:25
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Can you post some examples of the "out of touch" marketing from McDonalds? I don't watch a lot of TV so I don't know what you're talking about and I'm curious.
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Jan 2, 2015 14:25
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Oh the N-Gage had far far more disturbing ads. To sort of set the scene, Sony were well known for their off the wall "The Next Place" ads that generally promoted the console as a generally mature device, though disturbingly explicit ads. Nokia's attempt was to play up the angle of it's multiplayer capabilities, back then pairing up with Bluetooth.    I think there was others suggesting creepy sexual overtones set in a car backseat and in a tent in the night. But you can see why this really failed. Plus having a gaming ad that implies you lost doesn't quite carry it's message far.
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Jan 2, 2015 14:48
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WebDog posted:Oh the N-Gage had far far more disturbing ads. Holy poo poo  here's the TV ads (which were apparently banned) http://adland.tv/commercials/nokia-n-gage-where-1-2003-030-usa http://adland.tv/commercials/nokia-n-gage-where-2-2003-030-usa http://adland.tv/commercials/nokia-n-gage-where-rebecca-2003-015-usa http://adland.tv/commercials/nokia-n-gage-where-lara-2003-015-usa Necrothatcher has a new favorite as of 14:58 on Jan 2, 2015 |
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Jan 2, 2015 14:53
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Jastiger posted:Can you post some examples of the "out of touch" marketing from McDonalds? I don't watch a lot of TV so I don't know what you're talking about and I'm curious. Well, this is the classic one. I think it was posted earlier in the thread but... 
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Jan 2, 2015 17:00
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I ordered Pizza Hut last night and noticed that their menu is now pretty dramatically overhauled, and they're calling it "The Flavor Of Now." You have to make decisions on like five or six different variables now before you can order your drat pizza. Pretzel crust? Sriracha jizzed all over the top of your pizza? Just give me a plain-rear end pizza, you weirdos. Here's some of the new stuff if you haven't seen it.
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Jan 2, 2015 17:06
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It looks to me like they're getting in on things that non-chains have been doing for a while. Is Pizza Hut's pretzel dough better than the local shop's? No, but it's not bad, and it's cheaper. It also seems comparable to how most of the big burger chains have started offering better buns.
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Jan 2, 2015 17:29
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Powerful Two-Hander posted:How could you miss Derek Smart's Battlecruiser 300AD ad? This allegedlygot banned in the UK and later versions were "censored". That looks like Jo Guest (tit model and occasional pornstar), who often appeared in ads aimed at teenage boys. 
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Jan 2, 2015 17:34
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Thoughtless posted:Well, this is the classic one. I think it was posted earlier in the thread but... I might be wrong, but isn't "I'd hit it" slang for sex in the United States? What is this ad trying to tell me?
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Jan 2, 2015 18:24
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Spergminer posted:I might be wrong, but isn't "I'd hit it" slang for sex in the United States? What is this ad trying to tell me? Yes. Yes it is. The point is old people in marketing not getting slang.
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Jan 2, 2015 18:26
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Spergminer posted:I might be wrong, but isn't "I'd hit it" slang for sex in the United States? What is this ad trying to tell me? 
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Jan 2, 2015 18:28
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Spergminer posted:I might be wrong, but isn't "I'd hit it" slang for sex in the United States? What is this ad trying to tell me? The ad is telling you that you can purchase a one-time-use fleshlight in the form of a Mcdonald's burger for $1.
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Jan 2, 2015 18:35
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Jastiger posted:Can you post some examples of the "out of touch" marketing from McDonalds? I don't watch a lot of TV so I don't know what you're talking about and I'm curious. They seem to be trying a bit harder down under though: http://www.theguardian.com/lifeandstyle/australia-food-blog/2014/dec/30/the-mcdonalds-lab-disguised-as-a-hipster-cafe quote:The McDonald's disguised as a hipster cafe 
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Jan 2, 2015 18:38
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McDonalds really wants you to use that hamburger to pull your pork.
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Jan 2, 2015 18:40
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The McRib's back?!
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Jan 2, 2015 18:42
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@brandssayingbae
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Jan 2, 2015 19:37
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Nostradingus posted:I ordered Pizza Hut last night and noticed that their menu is now pretty dramatically overhauled, and they're calling it "The Flavor Of Now." You have to make decisions on like five or six different variables now before you can order your drat pizza. Pretzel crust? Sriracha jizzed all over the top of your pizza? Just give me a plain-rear end pizza, you weirdos. Also noteworthy is the "Flavor Pioneers" section, featuring the "Official IJustine Pizza" and the "Official Rooster Teeth Podcast Pizza."  
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Jan 2, 2015 19:44
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For a moment I was really excited that they would cut the pizza in one continous, edible spiral.
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Jan 2, 2015 20:31
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