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mrkillboy posted:I remember seeing a YouTube ad for the movie The Is The End that basically started with Franco, Rogen and co sitting on a couch yelling "DON'T SKIP DON'T SKIP DON'T SKIP". I thought that was pretty amusing. https://www.youtube.com/watch?v=L850gfogS2g
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Jan 6, 2015 05:21
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RC and Moon Pie posted:It might not be a dumb move, though, because 15 years later I bought a copy of it used based solely on the memories of the ad campaign. The argument of 'well clearly it wasn't a dumb advertising campaign, you're still talking about it' is stupid, but in this case it was both intentional, and worked. There were a huge amount of space shooters on the market at the time, so they knew Phalanx wouldn't stand out from the rest unless they did something weird.
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Jan 6, 2015 05:24
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Barudak posted:So a lot of this ties back to companies getting too smart for their own good. When pre-roll videos started companies didn't think about the first five seconds so you'd get a weird ad that was just the first 5 seconds of a TV spot making it both annoying and usually not great branding. Well pretty soon they realized, hey, people are skipping these so all these impressions I'm paying for are hot garbage since nobody is finishing these ads. So for many companies they try to pay based on completed (usually at least 50% of ad watched) pre-roll rather than just raw total pre-roll. So this payment incentive means advertising agencies want to be intriguing to stall you to get to the cutoff point where they get paid rather than rush out to beat you clicking skip. The best one I ever saw was awesome, and I've only seen it once. It was for an insurance company, I think, and it was just a guy who basically said "we're here to make your life easier. Here, let me get that for you." And 'pushed' the skip button. A 5 second ad. And drat it, if I didn't have insurance, they would have had a sale. Some companies get it.
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Jan 6, 2015 06:07
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Zamboni_Rodeo posted:poo poo, the boxes used to BE the toys: Holy poo poo I remember the UFO. It used to come with the stickers separate so you could decorate it yourself! Man I've forgotten too much poo poo about my childhood.
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Jan 6, 2015 07:13
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I don't know about you but mixing dildos and play doh seems like hours of fun to me. http://geekologie.com/2014/12/parents-outraged-play-doh-extruder-looks.php
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Jan 6, 2015 07:38
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HonorableTB posted:A Happy Meal General Lee? You can't be serious hahahaha They also had Rosco's police cruiser, Boss Hogg's caddie, Daisy Duke's jeep and Uncle Jessie's pickup. I bet pretty much every kid who got one of those was horribly disappointed that it wasn't the General Lee.  My google fu says these came out in 1982, right when the actors playing Bo and Luke left (ironically due to a dispute over merchandising royalties) and were replaced by Coy and Vance Duke which lead to the ratings tanking. Snowglobe of Doom has a new favorite as of 08:07 on Jan 6, 2015 |
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Jan 6, 2015 08:03
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Tiggum posted:Hey, that one's actually good. That's because they ripped it off Spaced. https://www.youtube.com/watch?v=_P7dileY9sY&t=165s
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Jan 6, 2015 08:55
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RC and Moon Pie posted:Phalanx for SNES has probably been mentioned at some time. I wish I could find the commercial that ran on television for it, because it was even more out there than the box art. The ad ended with the banjo playing and I think it only had a couple of brief scenes showing that it was a space shooter. I remember reading that this man was homeless and hung out around the localization teams office. He befriended a bunch of the guys and they wanted to help him out so they dressed him up and slapped him on the cover and he got a good sized check out of it.
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Jan 6, 2015 10:24
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Snowglobe of Doom posted:They also had Rosco's police cruiser, Boss Hogg's caddie, Daisy Duke's jeep and Uncle Jessie's pickup. I bet pretty much every kid who got one of those was horribly disappointed that it wasn't the General Lee. This is awesome, I had totally forgotten I had this until I saw this post! I used the General Lee one in the sandbox. And boo to Coy and Vance, even 5 year old me knew they sucked.
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Jan 6, 2015 14:57
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Cleretic posted:The argument of 'well clearly it wasn't a dumb advertising campaign, you're still talking about it' is stupid, but in this case it was both intentional, and worked. There were a huge amount of space shooters on the market at the time, so they knew Phalanx wouldn't stand out from the rest unless they did something weird. Didn't Taco Bell stop with the Chihuahua commercials because sales were actually going down? People quoted the commercials but weren't going to Taco Bell. If true then I imagine the, "Well, you hate our commercials but at least you remember them!" backfires quite a bit. https://www.youtube.com/watch?v=f_SwD7RveNE
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Jan 6, 2015 15:37
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The only marketing that has ever worked for me was the Tim and Eric old spice commercials. I immediately switched brands because I felt liked I owed them one. On the other end, there is currently an unending barrage of Geico commercials that assault me when im on youtube, watching TV, or at the movies. All of them make me want to commit a felony, preferably one with a body count. A friend also pointed out that a company that spends sooo much on advertising probably cant afford to give you a good deal.
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Jan 6, 2015 20:26
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grittyreboot posted:I remember reading that this man was homeless and hung out around the localization teams office. He befriended a bunch of the guys and they wanted to help him out so they dressed him up and slapped him on the cover and he got a good sized check out of it. This is completely made up.
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Jan 6, 2015 20:31
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Speaking of terrible youtube commercials, I recently saw a completely atrocious ad for some stupid gimmicky gadget (egg timer that you boil?). It was an extremely amateur clip of some guy just monotonously droning on about it for like a minute or two, I think even without taking the drat thing out of the box. I usually skip the ads like a normal person, but from the moment he opened his mouth I just had to watch it to the end, it was just so bizarre in its shittyness. Maybe the ad worked perfectly after all 
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Jan 6, 2015 22:01
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Sleeveless posted:This is completely made up. My bad. I remembered reading that on Wikipedia but when I looked again they had taken that part out
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Jan 6, 2015 22:38
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Sentmassen posted:On the other end, there is currently an unending barrage of Geico commercials that assault me when im on youtube, watching TV, or at the movies. All of them make me want to commit a felony, preferably one with a body count. A friend also pointed out that a company that spends sooo much on advertising probably cant afford to give you a good deal. I heard at a conference that because GEICO pours so much into advertising, that's why they're no. 1 in insurance. The presenter explained that insurance is an un-sexy and detailed thing to sell in 30 seconds, so by sticking something memorable in your head, GEICO is the first company you think of when it comes time to buy a plan.
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Jan 6, 2015 23:26
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Zamboni_Rodeo posted:poo poo, the boxes used to BE the toys: The UFO was also a frisbee.
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Jan 7, 2015 00:08
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Big Grunty Secret posted:I heard at a conference that because GEICO pours so much into advertising, that's why they're no. 1 in insurance. The presenter explained that insurance is an un-sexy and detailed thing to sell in 30 seconds, so by sticking something memorable in your head, GEICO is the first company you think of when it comes time to buy a plan. I also read somewhere that the reason Geico has so many different advertising campaigns at once is because auto-insurance is a broad market. Everybody needs auto-insurance, no matter age, race, or gender, so the company needs to target every demographic. That's why you have the Geico Gecko, Maxwell the Pig, the banjo playing guys (which spawned the hump day camel), the "Everybody knows" ads, and the "it's what you do" ads all running at the same time. Fake E: I found it. It was a Slate article from 2005. At the time Geico had the Gecko, the Cavemen, a series of ads with the tag-line "I've got great news - I just saved a bunch of money on my car insurance," and a series of one offs like the fake reality show "Tiny House." The broad, seemingly unfocused campaigns have apparently worked too, since Geico has gone from a market share of 5.6 percent in 2005 (when the article was written) to surpassing Allstate as the second largest auto-insurer in the US.
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Jan 7, 2015 01:10
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Not My Leg posted:I also read somewhere that the reason Geico has so many different advertising campaigns at once is because auto-insurance is a broad market. Everybody needs auto-insurance, no matter age, race, or gender, so the company needs to target every demographic. That's why you have the Geico Gecko, Maxwell the Pig, the banjo playing guys (which spawned the hump day camel), the "Everybody knows" ads, and the "it's what you do" ads all running at the same time. drat, I knew Geico had grown a lot since I first started seeing their ads, but I didn't know they'd grown that much. They still deserve some scorn for this, though: https://www.youtube.com/watch?v=uhFIijFD9kg
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Jan 7, 2015 01:21
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Not My Leg posted:Geico has gone from a market share of 5.6 percent in 2005 (when the article was written) to surpassing Allstate as the second largest auto-insurer in the US.
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Jan 7, 2015 01:24
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Some of the Sheep posted:Holy poo poo I remember the UFO. It used to come with the stickers separate so you could decorate it yourself! Man I've forgotten too much poo poo about my childhood. I used to be all about that stupid crown when I was little. But I don't think they ever changed the mazes and puzzles inside. I remember picking one up when I was in high school just out of curiosity and the activities were all exactly the same.
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Jan 7, 2015 02:32
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onionradish posted:In 2013, they spent nearly 1$ billion in advertising and marketing. They do that every year. I work in insurance. My company writes home, auto, life, etc. Everything. So do other companies. GEICO and progressive write themselves auto boat and bike. Casualty, and farm out the property. On their marketing strength alone they outsell all other carriers on auto alone. That means they write more casualty policies than other companies write property and casualty combined . When I was griping about ads not working I meant stupid lovely banner ads or gimmicky save money numbers that pop up on springer. But holy poo poo does it work.
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Jan 7, 2015 04:52
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I had a soft spot for the money clip with the googly eyes. https://www.youtube.com/watch?v=iVP-re3KVYU
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Jan 7, 2015 05:02
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Sentmassen posted:The only marketing that has ever worked for me was the Tim and Eric old spice commercials. Sentmassen posted:A friend also pointed out that a company that spends sooo much on advertising probably cant afford to give you a good deal.
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Jan 7, 2015 05:09
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I never really got why the whole internet poo poo its pants about that happy meal box. It's not that creepy. Especially compared to the Grimace and all the hamburger head characters.
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Jan 7, 2015 05:13
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Speaking of dumb and gross video game ads, I'm trying to remember a magazine ad from the early 90s that had a grotesque close-up image of a bloody eye that had its eyelid ripped off. If I recall correctly, it had to do with a tagline about not blinking (thus, the person ripping their eyelids off to never blink again). It was loving gross and made me not want to have anything to do with whatever they were selling. Anyone know what I'm talking about?
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Jan 7, 2015 05:26
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Barudak posted:You will not believe the cash thrown around. It cost Papa Johns a shitload of money (in the multiple million dollar range) just for the privilege of being able to sell Taylor Swifts album with their pizzas. He seems to be okay with throwing around money, his new ad has Peyton Manning and Joe Montana. Does anybody remember the overblown hysteria from the Earthworm Jim ad where a grandma eats worms while talking up the game?
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Jan 7, 2015 05:34
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You guys reminded me of the commercial for my favorite Mario game ever, Yoshi's Island. You know, the cute one with the crayon art style and baby enemies? So of course they advertised it with a giant gross person exploding on camera. They used to run this commercial during Channel 1 at school.
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Jan 7, 2015 06:57
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 Well, that sure was the restaurant scene from Monty Python's The Meaning of Life. Fun for the whole family!
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Jan 7, 2015 07:05
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You Are A Elf posted:Speaking of dumb and gross video game ads, I'm trying to remember a magazine ad from the early 90s that had a grotesque close-up image of a bloody eye that had its eyelid ripped off. If I recall correctly, it had to do with a tagline about not blinking (thus, the person ripping their eyelids off to never blink again). It was loving gross and made me not want to have anything to do with whatever they were selling. I think so. Maybe Voodoo 5 or Matrox. God. The Voodoo 5 campaign was terrible.
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Jan 7, 2015 07:14
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Zombie Samurai posted:You guys reminded me of the commercial for my favorite Mario game ever, Yoshi's Island. You know, the cute one with the crayon art style and baby enemies? Reminds me of this commercial for Boogerman, though there are of course some big differences, such as the fact that a gross commercial is entirely appropriate for a game called Boogerman and, ironically enough, the Boogerman commercial is the less gross of the two by a considerable margin. And for a funny little thing I just realized, the narrator in the Boogerman commercial sounds exactly like the narrator from the Revolting Slob segments on Crashbox. How appropriate.
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Jan 7, 2015 07:36
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You Are A Elf posted:Speaking of dumb and gross video game ads, I'm trying to remember a magazine ad from the early 90s that had a grotesque close-up image of a bloody eye that had its eyelid ripped off. If I recall correctly, it had to do with a tagline about not blinking (thus, the person ripping their eyelids off to never blink again). It was loving gross and made me not want to have anything to do with whatever they were selling. I don't know but it reminded me of this one because 90s video game ads were all extreme attitude and grossness 
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Jan 7, 2015 07:56
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I can only assume video game advertisers must have all been paid minimum wage and hated/had no clue about their products and were done secretly hiding them from any upper levels approvals. How else can you reasonably explain an industry wide failure to produce anything worthwhile. Like I can count all of the reasonably good video game ads on one hand and still have fingers left over.
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Jan 7, 2015 08:05
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Well if the thread is open to a couple of short stories about how stupid marketing is here's my experiences dealing with marketing while working for a catalog company in the UK. My second year there the old management was tossed out for cooking the books and the new management came in and reorganized things. First thing they did was make the different departments sit together in groups. Instead of sitting together by job roles (so instead of Buyers sitting with buyers you had Buyers for Science sitting with Direct Supply Agents for Science). Made sense to me and most people were willing to go along with it. Except for Marketing. They refused to work with any other group than themselves. They fought so hard against it that the management would have had to fire the whole lot and start over to force them to sit with anyone else. They finally just became the exception to the new categories. First meeting I had with them involved they unveiled this: Marketing: We've decided to improve the budget due to falling sales to not send catalogs to anyone that hasn't ordered from us in the last three years. Me: Uhhh wouldn't that make our market shrink more? Shouldn't we be trying to win back the customers we've lost? Marketing: We've decided to stop sending catalogs to customers that haven't ordered in awhile. It will save us X pounds. My Boss: Darkhold has a point. Couldn't we do some voucher program or some promotion to win back lost customers? Marketing: We don't have the budget for that. We're going to cut the catalogs. And so forth. Nothing we brought up mattered just what they already decided. Second meeting was one that marketing called us in for. Apparently they had a series of meetings that pissed off everyone so management made them go to each group and explain their role and what they had planned for each group. For us they handed us a packet filled with really stupid survey questions they made our customers fill out. Turns out customers viewed our brand as reliable but expensive. This heady information was just too much for our non-marketing brains to take in so they gave us four different metaphors so we could understand. See we were like a BMW not a (whatever brand of car they viewed as cheap I don't remember). We were like a high street shop not a friendly local market. And on and on. There were many graphs to further help us understand this. We needed to re-brand ourselves as 'cheap and cheerful'. I was so put off I just sat there in stunned silence of how condescending the whole thing was. After the meeting of course it popped into my head that if our customers view us as reliable we needed to beat that drum and just downplay the expensive part. Not try to reverse the whole idea into the complete opposite. My co-workers and I though did have some fun whenever our brand identity came up one of us would just have to go 'But if it was a car what would this be?' TL:DR marketing is stupid and arrogant. Darkhold has a new favorite as of 10:19 on Jan 7, 2015 |
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Jan 7, 2015 10:16
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Darkhold posted:First thing they did was make the different departments sit together in groups. Instead of sitting together by job roles (so instead of Buyers sitting with buyers you had Buyers for Science sitting with Direct Supply Agents for Science). Made sense to me and most people were willing to go along with it. Except for Marketing. They refused to work with any other group than themselves. They fought so hard against it that the management would have had to fire the whole lot and start over to force them to sit with anyone else. They finally just became the exception to the new categories. Good lord, did you work at the cafeteria from Mean Girls?
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Jan 7, 2015 14:16
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Not My Leg posted:and a series of one offs like the fake reality show "Tiny House." My wife and I both thought they brought it back when we saw an advert for this: https://www.youtube.com/watch?v=MBzTbxVfRUw We just kept waiting for the punchline or tagline and just decided Geico was just pushing the obtuseness and self-referantial envelope.
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Jan 7, 2015 15:41
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Thinky Whale posted:Good lord, did you work at the cafeteria from Mean Girls? When I just started working there we had a great little controversy in that there was an Industry Award show featuring education products. Many of our suppliers were invited. We won 10 out of the 12 awards (mostly for products we merely carried not ones we actually developed) needless to say that infuriated alot of the companies we did business with and they jacked our prices or dropped us completely. We displayed these awards proudly in our front lobby....oh did I mention we were the biggest sponsor of the award show? I'm 90% sure that was our marketing department behind that as well.
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Jan 7, 2015 15:42
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Big Grunty Secret posted:I heard at a conference that because GEICO pours so much into advertising, that's why they're no. 1 in insurance. The presenter explained that insurance is an un-sexy and detailed thing to sell in 30 seconds, so by sticking something memorable in your head, GEICO is the first company you think of when it comes time to buy a plan. To hell with whoever came up with that squealing pig though.
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Jan 7, 2015 16:01
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Darkhold posted:But if it was a car what would this be?'
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Jan 7, 2015 16:04
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Dr_Amazing posted:I never really got why the whole internet poo poo its pants about that happy meal box. It's not that creepy. Especially compared to the Grimace and all the hamburger head characters. The Internet shits its pants about anything remotely creepy that, in the end, isn't creepy at all. See: any article about the ocean.
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Jan 7, 2015 16:22
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Funnily enough I was just looking at a Cracked 'top 21 annoying marketing gimmicks' and these two were in there.  I'm in the UK and have never heard of this brand until this thread so, good one GEICO I guess. Here's the list- http://www.cracked.com/photoplasty_1258_21-marketing-tactics-that-only-make-us-hate-product/
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Jan 7, 2015 19:53
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