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Speaking of annoying marketing gimmicks. I've always disliked adverts that sink to saying their competitor is poo poo. On one hand you have the ones that just say "blah blah % better then the leading brand..." or "better then the other guys" or "better then the generic brand" On the other, you have the ones that name a specific other product. Pepsi is probably the biggest offender with those commercials of Einstein or some other famous person wondering what soda drink, only for a little girl in his mind to pop up and say "Duh" and make him buy a Pepsi. Or whatever the crap it was. I just remember for a period every of their commercials pretty much boiled down to "COKE SUCKS DRINK PEPSI!" Where every Coke commercial was happy people drink coke or polar bears.
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Jan 7, 2015 20:05
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I remember Geico had a radio commercial where the gecko is going on about Virginia ham. I've eaten uncounted pounds of ham from rural farmer's markets and church fundraisers, and even helped cure the ham from a freshly-slaughtered pig, but neither I nor any other Virginian I've asked knows the difference between Virginia ham and other ham.
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Jan 7, 2015 20:06
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N.N. Ashe posted:I can only assume video game advertisers must have all been paid minimum wage and hated/had no clue about their products and were done secretly hiding them from any upper levels approvals. How else can you reasonably explain an industry wide failure to produce anything worthwhile. Like I can count all of the reasonably good video game ads on one hand and still have fingers left over. Oddly enough for as terrible as the game was, the commercial for Metroid: Other M was really well done. http://www.youtube.com/watch?v=12-fbN0uWPo
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Jan 7, 2015 21:17
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I work for an insurance company that has a similar branding as Darkholds. It's a constant battle between marketing to the target market Ala the voucher program mentioned or trying to.throw out a big net like GEICO. as someone in sales it's infuriating to call the 1800# as a test that shows up on Springer and maury and get my own company. We market to people we don't want then complain when the people we get sucks. Marketing is hard to do right for sure. But goddam are there some bone headed decisions.
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Jan 7, 2015 21:21
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Halloween Jack posted:I remember Geico had a radio commercial where the gecko is going on about Virginia ham. I've eaten uncounted pounds of ham from rural farmer's markets and church fundraisers, and even helped cure the ham from a freshly-slaughtered pig, but neither I nor any other Virginian I've asked knows the difference between Virginia ham and other ham. According to a quick google search it's a style of curing ham that's done in Virginia so it would make sense if Virginians don't call it "Virginia ham"
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Jan 7, 2015 21:23
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I'm still mad at a guy I knew in high school for asking every. Single. Canadian. We met in Toronto about Canadian bacon.
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Jan 7, 2015 21:32
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Does anyone here remember coasties? A few years back they must've paid out the rear end for advertising on blip, because for about half a year their ad played before every blip video I watched. They were colorful coasters that clipped onto the bottom of bottles, which is a neat idea if you're a neat-freak who has friends who don't care about not leaving rings on your furniture, since you can just clip the coaster onto their cups ahead of time and they'll probably be too lazy to take it off. It's a nice way to make sure your coasters actually get used instead of ignored. This was not the crux of their advertising. This was not even mentioned. What was the ad? "Are you tired of always throwing out half full bottles of water because nobody remembers whose they are? Slap a coastie on them! They're all different colors so everyone knows which one is theirs! You'll save so much money!" Just... really? Is this a problem for anyone? I don't live in that big a family, but I've got friends who do and from what I remember hanging with them kids all would, like, guard their stuff and always know which was theirs and never let someone else take it, even if it was something like a cup of tap water. Kids are possessive, especially when it comes to things their siblings might want or think is theirs. "great for parties! No more thrown out half-finished sodas?" I mean, when I'm at parties with my friends and people forget whose soda is whose someone usually just tells someone else it's probably theirs and they take it. I dunno maybe my friends and I are just gross slobs who don't care about spreading our nasty germs everywhere, but, like, you're at a party. You're probably already getting whatever they have if it's food-transferable. The ad campaign just baffled me so much. Like they had a niche product for anal retentive people but tried to market it as a cost saving measure for people with big families or who throw lots of parties. It was such a bad ad and it played everywhere for months. I googled it trying to find the ad/the company but the only ad I found is this one, which isn't that bad. http://vimeo.com/96814941 The company's site also doesn't exist any more, so I guess the terrible ads weren't very effective -- whoda thunk it? Edit: I remember it also had a terrible synth keyboard part at the start, like they started and ended the commercial playing three awful, distonal synth keyboard notes, which made the whole thing seem kind of surreal and nightmarish with its awful music leading into a voice-over enthusiastically trying to sell you solutions to problems that don't exist, solutions that actually work for real problems that do exist that they're just totally ignoring. Edit x2: oh god and the narrator was this obnoxious character with a name like "Harmony Bean" or "Chastity Bean" or something like that who said everything in this terrible, fake, thick Southern drawl, which made the ad even more unpleasant. And it's a huge pain in the rear end to find this stuff because apparently "coasties" is a slur used to describe wealthy Jewish girls from the East coast who go to midwest colleges (particularly Wisconsin Madison), so finding any info on the ads or products is impossible with all the results being returned that are just forum posts about how all these U Madison students are sick of "those drat coasties" getting mad at them for calling them coasties which is just... yeah, that's loving U Madison alright. Kennisiou has a new favorite as of 21:56 on Jan 7, 2015 |
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Jan 7, 2015 21:40
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Oxyclean posted:Speaking of annoying marketing gimmicks. Pepsi basically had to do this since coke had a strangle hold on the market. It wasn't enough to say "drink Pepsi" they really had to get people to stop drinking coke first. It's extra good because if coke makes a similar anti-Pepsi ad, it elevates Pepsi to the status of an equal. The same thing happened with games in the 90s. Nintendo was so powerful they just ran positive ads. Sega was trying to claw every last sale from them, so their entire campaign was about being cooler than nintendo specifically .
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Jan 8, 2015 01:22
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Oxyclean posted:I've always disliked adverts that sink to saying their competitor is poo poo. On one hand you have the ones that just say "blah blah % better then the leading brand..." or "better then the other guys" or "better then the generic brand" It's crazy often this happens in North America. I mean not only are you assaulted by commercial blocks every 10 minutes, you also have to watch Pizza Hut do brutal takedowns on another pizza chain. It's really uncomfortable when you come from a country where you can't outright name other companies. Speaking of terrible U.S. commercials, around 2010-2011 on Memorial Day I saw a tv ad for what I think was U.S. oil and it had videos of Mahmoud Ahmadinejad, burning World Trade Center and warfare spliced over a money counter that kept going up, while a gruff man said "EVERY TIME YOU BUY FOREIGN OIL, AMERICAS ENEMIES GETS STRONGER".
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Jan 8, 2015 02:50
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Oxyclean posted:Speaking of annoying marketing gimmicks. Cell phones/laptops/tablets are so bad for this. There's one now that's just so blatant, the Surface tablet/laptop thing. The Surface side of the screen features a chorus of happy sounding people singing about how much they love their computer and all of its features, the Mac side of the screen features some dumb sounding idiot who doesn't even sing on key. It's also weird that they chose to have multiple people singing for the Surface, even though you only see one arm, like trying to subtly reinforce that the Surface is the popular choice. https://www.youtube.com/watch?v=H5_CrXh227Q Ugh, god it's the worst. I guess Apple deserves it though, they kind of kicked it off with the Mac and PC guy commercials.
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Jan 8, 2015 05:28
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Maybe someone can answer this in this thread: Why do companies like Boeing do commercials? It's not like I really have a choice when I book with Southwest and say "Well if you guys were flying Airbus I would fly with you, so I'll go with company 'x'."
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Jan 8, 2015 05:38
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What always bothers me is when I'm watching cable and I have to sit through ads for my cable company. It's like trying to sell me a sandwich that I'm already trying to eat.
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Jan 8, 2015 05:46
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FreeMars posted:What always bothers me is when I'm watching cable and I have to sit through ads for my cable company. It's like trying to sell me a sandwich that I'm already trying to eat. I remember asking about this a lot when I was a kid because I really didn't get it. The answer I usually got was that if you had friends over watching TV, they would see the ads, and if they were unhappy with their provider the ads would help inform their decision about who else to choose.
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Jan 8, 2015 06:35
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I like it when a company names a competitor. It seems more confident to state you're better than coke than that weasely "leading brand" bullshit. Oh you're better at getting stains out than brand x? Big deal. So is everyone else. I make a better detergent than a fake company that doesn't exist too.
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Jan 8, 2015 07:06
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Spergminer posted:Speaking of terrible U.S. commercials, around 2010-2011 on Memorial Day I saw a tv ad for what I think was U.S. oil and it had videos of Mahmoud Ahmadinejad, burning World Trade Center and warfare spliced over a money counter that kept going up, while a gruff man said "EVERY TIME YOU BUY FOREIGN OIL, AMERICAS ENEMIES GETS STRONGER". I have to wonder at the logic that assumes the average American consumer also sits on the boards of Exxon, Sunoco, Chevron, etc. in their spare time and can dictate policy.
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Jan 8, 2015 07:19
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Der Luftwaffle posted:I have to wonder at the logic that assumes the average American consumer also sits on the boards of Exxon, Sunoco, Chevron, etc. in their spare time and can dictate policy. What are you? A poor? :Guffaw: :Guffaw:
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Jan 8, 2015 07:23
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why the hell do i see commercials for SoCal Edison on tv? I have no choice in my power company so why are they advertising? Similar with Dish tv commercials for the service I already have. Showing me new services makes sense, but not commercials telling me to sign up with Dish as a new customer. I can sort of see this one if they have open ad space they would rather fill with anything Fauxtool has a new favorite as of 07:33 on Jan 8, 2015 |
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Jan 8, 2015 07:27
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Why isn't :guffaw: a smiley?
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Jan 8, 2015 07:31
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swims posted:Why isn't :guffaw: a smiley? Seriously! loving poors.
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Jan 8, 2015 07:33
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Fauxtool posted:why the hell do i see commercials for SoCal Edison on tv? I have no choice in my power company so why are they advertising? To combine both of your complaints, I used to get commercials for a competing cable company while I was with Comcast. That company was not available in my area, nor in any nearby area, because Comcast held a monopoly in my county and most if not all of the neighboring ones. Way to throw your ad money away, guys.
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Jan 8, 2015 07:40
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Dr_Amazing posted:Pepsi basically had to do this since coke had a strangle hold on the market. It wasn't enough to say "drink Pepsi" they really had to get people to stop drinking coke first. It's extra good because if coke makes a similar anti-Pepsi ad, it elevates Pepsi to the status of an equal. Pepsi could start by actually making a product that tasted in any way as good as Coke does.
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Jan 8, 2015 08:16
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Nutsngum posted:Pepsi could start by actually making a product that tasted in any way as good as Coke does. They taste the same. And they're both bad.
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Jan 8, 2015 08:22
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i heard that Sonic plays ads in areas with no location just to drum up buzz before they open one up. They have been playing them in my area for 6+ years now and the nearest one is over an hour away.
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Jan 8, 2015 08:33
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RPATDO_LAMD posted:They taste the same. Look at this guy and his wrong opinions.
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Jan 8, 2015 09:20
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RPATDO_LAMD posted:They taste the same. Pepsi tastes better than Coke. And they're both bad.
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Jan 8, 2015 09:36
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Fauxtool posted:i heard that Sonic plays ads in areas with no location just to drum up buzz before they open one up. This absolutely happens. The only Sonic in Virgina is about at the halfway point between Richmond and DC, a 3 hour drive, and Sonic ads air on every channel in DC. The next closest one is in Baltimore, about 2-3 hours away. Still haven't opened a Sonic anywhere closer in the last 5 years though.
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Jan 8, 2015 10:04
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Sleeveless posted:This is completely made up. Yeah, EGM did an interview in the late 90s' with the guy that did the SNES Phalanx cover, and they said they brought in some confused old man and took a picture of him in a rocking chair. It's actually a pretty good shump by the way. The x68000/Wii Ware version looks a bit nicer, but the SNES/GBA version has a better soundtrack.
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Jan 8, 2015 11:03
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Speaking of badly aimed commercials, there's a brand of garbage chocolate (probably only European, not in the US) called Ritter Sport that has a commercial with people running around, riding karts, and it all seems to imply that really active and fit people love to munch on some chocolate inbetween kickflips and going biking in a muddy forest. It always strikes me as a really misfire way to push your product. Their tagline is "Square. Easy. Delicious." I'd love to see the pitch meeting where a guy tries to convey how difficult other chocolate bars are.
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Jan 8, 2015 11:25
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Tell me why Boeing spends money on ads! There has to be a reason!
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Jan 8, 2015 12:10
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davidspackage posted:Speaking of badly aimed commercials, there's a brand of garbage chocolate (probably only European, not in the US) called Ritter Sport that has a commercial with people running around, riding karts, and it all seems to imply that really active and fit people love to munch on some chocolate inbetween kickflips and going biking in a muddy forest. It always strikes me as a really misfire way to push your product. Ritter Sport is marketed as a deluxe European chocolate in the US.
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Jan 8, 2015 12:58
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The North Tower posted:Tell me why Boeing spends money on ads! There has to be a reason! The marketing team has an advertising budget and if they don't spend it all they won't get the same next year?
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Jan 8, 2015 13:01
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Bertrand Hustle posted:Ritter Sport is marketed as a deluxe European chocolate in the US. Well in that case, I'm deeply sorry you guys are being lied to like that.
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Jan 8, 2015 13:21
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davidspackage posted:Well in that case, I'm deeply sorry you guys are being lied to like that. Compared to US chocolate it IS a deluxe chocolate from what I hear.
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Jan 8, 2015 14:21
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Ignite Memories posted:They still include toys, you guys. When's the last time you've been to McDonald's? They still have the "toy of the month" displays and everything. they had mario figurines a while back and all creepy nerds swarmed mcdonalds
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Jan 8, 2015 14:25
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The North Tower posted:Tell me why Boeing spends money on ads! There has to be a reason!
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Jan 8, 2015 14:37
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Pondex posted:Compared to US chocolate it IS a deluxe chocolate from what I hear. The U.S. is a big place and has plenty of good chocolates and chocolatiers. The grocery store chocolate is the stuff you are thinking of and yeah, it is pretty bland (hershey etc. ). That is where Ritter is played up as the "good" chocolate, because it is way better than Hershey's. But it is available in every single Walgreens, so I don't know how people think that it is fancy highbrow stuff.
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Jan 8, 2015 14:37
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ANIME MONSTROSITY posted:they had mario figurines a while back and all creepy nerds swarmed mcdonalds yeah because that wasn't something going on already
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Jan 8, 2015 14:50
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I grew up in Germany and do not knock my Ritter Sport bars. They are head and shoulders above the generic Hershey bullshit, and they aren't ridiculously over priced like the Lindt stuff (when its not on sale). Granted, people doing flips has no impact for me with Ritter, its my childhood experience so there is that. I get when they want to put out ads for something like a Sonic coming to town. I mean, they can't control the entire region for commercials a lot of times, so if the place is 2 hours away, its probably still in the same viewing region. What I DON'T get is when they don't do business in the entire state or something like that. I'm in central Iowa so I'll see commercials for stuff happening in Eastern Iowa maybe or something. But why am I seeing commercials for places that don't even exist in the entire state of Iowa? Its so freakin weird. Insurance companies are the worst at this as well as restaurants and the like.
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Jan 8, 2015 16:15
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Jastiger posted:But why am I seeing commercials for places that don't even exist in the entire state of Iowa? Its so freakin weird. Insurance companies are the worst at this as well as restaurants and the like. Advertisers can buy time from local stations, service providers like cable companies, or networks directly. For many companies, it's more cost effective for them to buy ads on a national network like ESPN for the demographic even if it means they're paying for airtime in areas they don't service.
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Jan 8, 2015 18:31
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I have no idea how it would work but wouldn't that also be a way to gauge if there's interest in an area?
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Jan 8, 2015 18:41
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