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Christo posted:
Gotta cater to that all-important frat guy market.
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Apr 28, 2015 18:49
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Isn't it just referring to their "party party up for whatever" ad campaign? I get what you guys are  ing at, but I don't think light beer is associated with date-rape except as an extension of fraternity life. I'd be troubled by the slogan showing up on Malibu Rum or prescription Rohypnol packaging, but Bud freaking Light? C'mon.
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Apr 28, 2015 18:59
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That's exactly what's bad about it. They are actively trying to break into the lucrative date-rapist market.
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Apr 28, 2015 19:03
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GoGoGadgetChris posted:Isn't it just referring to their "party party up for whatever" ad campaign? Most date rapists don't use drugs, they use alcohol - either by doubling up on liquor in mixed drinks without telling them or trying to get them to drink too much. Drugs are far too expensive, hard to get and used more for getting high off it rather than trying to slip it into someone else's drink and going to jail over it.
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Apr 28, 2015 19:16
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Horrible Smutbeast posted:Most date rapists don't use drugs, they use alcohol - either by doubling up on liquor in mixed drinks without telling them or trying to get them to drink too much. Drugs are far too expensive, hard to get and used more for getting high off it rather than trying to slip it into someone else's drink and going to jail over it. Yeah if there's one thing hard for young people to get, it's drugs. That said it's much easier to convince people to drink a poo poo ton of beer, especially when it becomes a competition.
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Apr 28, 2015 19:21
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I know that. I used Malibu Rum as an example and was being facetious with prescription Rohypnol. I'm sure Bud Light is a trusty tool in the date rapist arsenal just from its sheer availability, but I still think the at this one is a stretch.
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Apr 28, 2015 19:22
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GoGoGadgetChris posted:I know that. I used Malibu Rum as an example and was being facetious with prescription Rohypnol. The point isn't "oh my god they are actively endorsing date rape," it's that it's really easy to interpret it that way, and at a time where date rape on campuses is A Thing People Care About.
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Apr 28, 2015 19:26
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canyoneer posted:https://www.youtube.com/watch?v=oQYwFND7rHE I was expecting a Chuck clip (Big Mike) but that's loving hilarious... By the way, 
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Apr 28, 2015 19:30
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GoGoGadgetChris posted:I know that. I used Malibu Rum as an example and was being facetious with prescription Rohypnol. I'm not because I think BudLight is actively campaigning for rape, you moron.I'm because holy poo poo a major corporation printed a message that can very easily be interpreted as pro-rape on their alcoholic bottles. Its tremendously stupid. Its a massive oversight.Its definitely not Anheuser-Busch campaigning for rape, DUHHHHHHH.
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Apr 28, 2015 19:36
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Chill out man; maybe enjoy a nice refreshing bottle of Bud Rape. I don't think they're actively campaigning for it either. I just don't see it with this one, I guess. It's about as rapey to me as Nike's "Just Do It".
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Apr 28, 2015 20:43
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GoGoGadgetChris posted:Chill out man; maybe enjoy a nice refreshing bottle of Bud Rape. I don't think they're actively campaigning for it either. I just don't see it with this one, I guess. It's about as rapey to me as Nike's "Just Do It". Are you being serious?
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Apr 28, 2015 20:46
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Last Chance posted:Are you being serious? Yes, there are no jokes on Something Awful.
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Apr 28, 2015 20:50
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Last Chance posted:Are you being serious? What's there to question? Sex should be my own choice, and a multinational mega-corporation has no vote in whether I should Just Do It or not. Sorry you think businesses can give consent, bro
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Apr 28, 2015 20:51
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Ugh, it is rapey, but only because they focus on the word "no" and it's almost impossible to not associate that with "no means no." It's a dumb move because their copywriters could have come up with something like "the perfect beer to make all your idiot friend's ideas seem good" and maintained the intended party spirit without reminding people of horrible, negative poo poo in the news.
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Apr 28, 2015 21:05
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artsy fartsy posted:Ugh, it is rapey, but only because they focus on the word "no" and it's almost impossible to not associate that with "no means no." It's a dumb move because their copywriters could have come up with something like "the perfect beer to make all your idiot friend's ideas seem good" and maintained the intended party spirit without reminding people of horrible, negative poo poo in the news. They could have even chosen almost any other word that people use to excuse themselves from "whatever" instead of "no". I mean, there are a lot of things people say that are just waffling about bullshit, but "no" is kind of the definitive answer to "do you want to do this". Even if you take away the rapey connotations, it turns their "up for whatever" campaign into "you cannot have your own opinions about anything and should engage in any activity offered to you at all times regardless of your desires".
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Apr 28, 2015 21:21
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GoGoGadgetChris posted:Chill out man; maybe enjoy a nice refreshing bottle of Bud Rape. I don't think they're actively campaigning for it either. I just don't see it with this one, I guess. It's about as rapey to me as Nike's "Just Do It". The difference is that Just Do It is selling sneakers and The Perfect Beer To Remove "No" From Your Vocabulary For The Night is selling alcohol, which is used by rapists time and time again for exactly that property.
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Apr 28, 2015 21:23
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The bottle is also brown, which I feel is inappropriate with Ferguson so fresh in our memories
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Apr 28, 2015 21:28
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GoGoGadgetChris posted:The bottle is also brown, which I feel is inappropriate with Ferguson so fresh in our memories The perfect beer to make you say "I Can't Breathe"
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Apr 28, 2015 21:41
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GoGoGadgetChris posted:The bottle is also brown, which I feel is inappropriate with Ferguson so fresh in our memories I feel that it's inappropriate for it to be brown because it reminds us of your posting.
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Apr 28, 2015 21:54
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Dont worry tumblr will throw a huge shitfit and force them to change and make a public apology
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Apr 28, 2015 22:03
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It does seem like an odd kind of phenomenon, where everyone clearly knows that whatever nasty interpretation is not the intended meaning of an ad campaign, but still work themselves into a tizzy because what if it were.
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Apr 28, 2015 22:23
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Strudel Man posted:It does seem like an odd kind of phenomenon, where everyone clearly knows that whatever nasty interpretation is not the intended meaning of an ad campaign, but still work themselves into a tizzy because what if it were. Welcome to the Dumb Moves in Marketing thread, where campaigns that aren't necessarily intended to be racist, sexist, or rapey can look that way and where people who don't see SJWs hiding in the bushes everywhere discuss how dumb it is to make a campaign that can come across with a negative message.
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Apr 28, 2015 22:27
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Kugyou no Tenshi posted:discuss how dumb it is to make a campaign that can come across with a negative message.
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Apr 28, 2015 22:31
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Yeah. It just seems like an ill-advised campaign.
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Apr 28, 2015 22:32
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I still think Budweiser's new slogan should be, "Drink up you FUCKS!" It gets the point across and doesn't offend anyone.
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Apr 28, 2015 22:33
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Why don't all companies everywhere just put cute animals in their ads and on packaging, it's completely safe and there's like 5 things I can see in my living room right now that I bought strictly because there was a cute dog.
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Apr 28, 2015 22:36
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Strudel Man posted:That's kind of my point, though, isn't it? That it doesn't actually "come across" that way to anyone, it's just people coming up with alternate interpretations that they know are not the ones intended? Everybody thinks about that when they read it. Associating your product with good things and not associating your product with bad things is like Marketing & Public Relations 101. Either it was unintended in which case whoever wrote the copy is really thick, or it was intended as a joke and is of poor taste. (Or it was intended to appeal to fratboys  but not really)I don't know which of those it was and I frankly don't give a drat. They're all very stupid. Its that simple. VendaGoat posted:I still think Budweiser's new slogan should be, "Drink up you FUCKS!" Take a note from John Romero, "SUCK IT DOWN!" (don't do this) artsy fartsy posted:Why don't all companies everywhere just put cute animals in their ads and on packaging, it's completely safe and there's like 5 things I can see in my living room right now that I bought strictly because there was a cute dog. Because insecure fratbros are a big demographic?  I like cute animals too.
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Apr 28, 2015 22:38
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VendaGoat posted:I still think Budweiser's new slogan should be, "Drink up you FUCKS!" Wasn't there a beer company that went out of business due to a vaguely threatening ad campaign? Maybe in the 80s? I'm remembering something my dad told me 15+ years ago so...not much to go on there, sorry.
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Apr 28, 2015 22:44
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Don't worry, Jezebel is on the case. "Ideally, what I’d like out of this is several free 30-racks and a promise that they will hire at least one woman or even one non-idiot to help out at the Budweiser copy desk: how many people do you think this label had to go through without anyone side-eyeing it to the grave? Oh, by the way, I wrote this post in approximately 10 minutes, which means 5 humans in America were raped from the time I started till the time I was done  "Apparently the new Bud Light bottles have several different wrappers, and this is one of them. Much like how Tootsie Pops have the
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Apr 28, 2015 22:45
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artsy fartsy posted:Why don't all companies everywhere just put cute animals in their ads and on packaging, it's completely safe and there's like 5 things I can see in my living room right now that I bought strictly because there was a cute dog. 
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Apr 28, 2015 22:55
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I am so triggered by the obvious racial undertones of this add, like literally shaking
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Apr 28, 2015 22:57
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These anti-Semitic ads are getting out of hand.
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Apr 28, 2015 22:59
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The plight of the alcoholic, black Irish-Jew has been common knowledge for some time. Shame on Guinness for exploiting it.
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Apr 28, 2015 23:00
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poo poo, I don't even like Guinness and that picture makes me want a Guinness. And some Fruit Loops.
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Apr 28, 2015 23:01
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Ableist scum. Not everybody has a loving nose you insensitive pricks
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Apr 28, 2015 23:02
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GoGoGadgetChris posted:The plight of the alcoholic, black Irish-Jew has been common knowledge for some time. Shame on Guinness for exploiting it. it's also facing east, towards Mecca.
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Apr 28, 2015 23:04
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The Blue Pyramid posted:I end up seeing this commercial several times a day. The only impression I get from it every single time is https://www.youtube.com/watch?v=iTY5EKN6bzM
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Apr 28, 2015 23:09
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artsy fartsy posted:Why don't all companies everywhere just put cute animals in their ads and on packaging, it's completely safe and there's like 5 things I can see in my living room right now that I bought strictly because there was a cute dog. Budweiser got in trouble back in the day for Spuds MacKenzie, because having a cool party dog was seen as marketing the product to children.  Now, instead, they have adorable lost puppies finding their way home. 
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Apr 28, 2015 23:39
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Isn't Light Beer low alcohol content? Why are they giving that a slogan which is basically "You'll get drunk and do stupid poo poo" when presumably light is for people who don't want to get drunk, or at least not so easily?
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Apr 28, 2015 23:46
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Elfface posted:Isn't Light Beer low alcohol content? Why are they giving that a slogan which is basically "You'll get drunk and do stupid poo poo" when presumably light is for people who don't want to get drunk, or at least not so easily? They wanted something a little more sinister than "piss goes in, piss comes out."
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Apr 28, 2015 23:55
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