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Baby Babbeh posted:This is the actual answer. Most retailers don't have the technical sophistication to do anything useful on their own with granular purchase data, but there a lot of data broker companies that do and they pay relatively good money for it. In the past this was mostly used for direct mail — they'd sell lists of people who bought certain kinds of things to marketers who would then send those people junk mail. Nowadays, a lot of this data is resold to online sites that combine it with their own data to retarget their users. 
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Aug 11, 2016 03:07
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I work at a company that buys data from one of these brokers. It's "anonymized," but then I listen to our data scientists talk about how trivial it is de-anonymize, usually with perfect fidelity. poo poo's crazy.
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Aug 11, 2016 03:10
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I work in 'big data' of aggregating multiple accounting filetypes, nice office and good people in the austin area, how quickly should I be updating my resume before it all burns down?
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Aug 11, 2016 03:18
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As bubbly as ad tech is it at least has the ability to target users. That's likely more valuable than the combination of television/print/billboard advertising and those are still somehow enormous industries. Internet ads also typically have the ability to measure if they're actually working in terms of conversions of actual sales, which has been notably absent from the entire advertising industry for most of its existence.
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Aug 11, 2016 06:12
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The fact that it's quantifiable doesn't mean it's being measured properly or understood at all. Only clicks matter, why don't I have a one to one visits to sales ratio, I can't see my ads you should put them where I can see them. Nothing quite like the CEO demanding a million dollars get put into his local newspaper instead of digital because his wife reads the paper but he doesn't know anybody who goes online to look for deals.
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Aug 11, 2016 06:22
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i hate best buy so much
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Aug 11, 2016 12:54
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Barudak posted:Nothing quite like the CEO demanding a million dollars get put into his local newspaper instead of digital because his wife reads the paper but he doesn't know anybody who goes online to look for deals.
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Aug 11, 2016 17:17
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ShadowHawk posted:As bubbly as ad tech is it at least has the ability to target users. That's likely more valuable than the combination of television/print/billboard advertising and those are still somehow enormous industries. If tv/print/billboards were required to have CTRs, I suspect all forms of advertisements would've cratered by now.
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Aug 12, 2016 00:51
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Freakazoid_ posted:If tv/print/billboards were required to have CTRs, I suspect all forms of advertisements would've cratered by now. Nah, you measure their effectiveness in terms of  awareness , which is evaluated by such metrics as "I saw the billboard on my morning commute" and "CEO thinks the dog in the new ad is funny."
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Aug 12, 2016 01:39
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Baby Babbeh posted:Nah, you measure their effectiveness in terms of Awareness is measured in impressions which are themselves measured through lies.
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Aug 12, 2016 01:50
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You know how AirBnB has disrupted neighborhoods by basically installing illegal hotels? I give you beatvyne, about to disrupt neighborhoods by basically installing illegal concert halls: https://www.beatvyne.com Bonus for the fact that every person on that site and on their social media seems insufferable. (A friend of mine is drinking the kool aid with this company  )
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Aug 12, 2016 01:50
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Non Serviam posted:You know how AirBnB has disrupted neighborhoods by basically installing illegal hotels? police actually enforce noise complaints and poo poo so haha good luck with that
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Aug 12, 2016 01:52
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Non Serviam posted:You know how AirBnB has disrupted neighborhoods by basically installing illegal hotels? Private shows are already a thing though? But as corn says, they always wrap up by 10 or whatever the local noise ordinance is. I'm pretty sure the reason they don't happen on a large scale is due to things like insurance and the RAVE act.
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Aug 12, 2016 02:02
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duz posted:Private shows are already a thing though? But as corn says, they always wrap up by 10 or whatever the local noise ordinance is. corn in the bible posted:police actually enforce noise complaints and poo poo so haha good luck with that I was told that they're "looking into" the whole "noise ordinances" and the fact that "no, you can't sell alcohol at your loving house and host an illegal gig."
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Aug 12, 2016 02:05
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Insurance sounds pretty Web 2.0, guys.
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Aug 12, 2016 02:05
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Subjunctive posted:Insurance sounds pretty Web 2.0, guys. Apparently they have more board members than employees. Not a single person with a background in law, not even as a consultant. This is depressing. It's the second one of my friends who seems to be falling for the promise of potential millions. The other one was tapped by a guy because his background in biochem (hasn't finished his PhD) and business (used to be an accountant) make him ideal to lead the business side of this disrupting company in the world of chemical companies. My friend didn't know what a startup was, how funding works, what an incubator is, or the fact that you don't go to Norman Sachs and pitch your app. Somehow he doesn't see these shortcomings as a sign that, maybe, the fact that he was asked to do this is in itself suspicious. Of course, both of my friends are doing everything for their respective companies, despite not having signed anything at all. "But he did say he'd give me equity!" Ugh... EDIT: I am a lawyer, so at least I've been trying to look at the papers my biochem friend has received, so as to make sure he isn't getting hosed too much. I told him not to sign anything (not that there has been anything to sign) until I actually read it.
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Aug 12, 2016 02:15
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Speaking as someone who went to a lot of house shows in my punk rock days, it's not even the noise ordinance that will kill you, it's the number of fights and idiots drinking/doing drugs in the street.
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Aug 12, 2016 02:17
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Baby Babbeh posted:Speaking as someone who went to a lot of house shows in my punk rock days, it's not even the noise ordinance that will kill you, it's the number of fights and idiots drinking/doing drugs in the street. IF they do adopt the AirBnB/Uber model though, they'll just say these cases are outliers, and that they're reviewing their policies to make sure this doesn't happen again. Times... you know, every loving show ever.
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Aug 12, 2016 02:19
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Non Serviam posted:You know how AirBnB has disrupted neighborhoods by basically installing illegal hotels? I think you mean flavor aid, unless they actually serve kool aid at their office, which is something a tech company would probably do.
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Aug 12, 2016 09:32
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Non Serviam posted:House parties are a thing; suddenly realizing that Mary next door is hosting a loving show every other night isn't. I'm thinking that a whole lot of suburbanites are suddenly going to discover that they don't actually want their local noise bylaws "disrupted" very quickly here.
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Aug 12, 2016 09:41
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Popular Thug Drink posted:imo it's because excel hits that sweet spot of being not too complicated to use and not too simple as to be useless, so it's great for the hands on middle manager type who has some data knowledge and can bang out a formula or two but starts hissing like a vampire when they have to write anything as complicated as markup on the other hand, it hits that sweet spot where middle manager types can understand it just enough to dangerously mess things up without knowing what they're doing.
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Aug 12, 2016 12:32
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I CANNOT EJACULATE WITHOUT SEEING NATIVE AMERICANS BRUTALISED!
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blowfish posted:on the other hand, it hits that sweet spot where middle manager types can understand it just enough to dangerously mess things up without knowing what they're doing. *right-clicks chart, inserts linear trend line* "Look at me, I'm doing big data!"
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Aug 12, 2016 13:02
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Unguided posted:I think you mean flavor aid, unless they actually serve kool aid at their office, which is something a tech company would probably do. Thanks, I just learned the name of the actual drink spiked with cyanide :P
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Aug 12, 2016 13:49
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Solkanar512 posted:*right-clicks chart, inserts linear trend line* Fuuuuuuuck. Client has sale. Every year without fail 30%+ of revenue comes from the last day. Every year they demand reporting daily to track it. Every year they take the first few sales numbers and say "urgent: based on the tracking, were projected to miss our target by 30% please stay all night to optimize". This continues every day until the last wherein every preceding day is forgotten and everyone has done a great job after we broke the model with our final day of sales.
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Aug 12, 2016 14:56
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When I was taking linear programming like 75% of the class refused to do it in anything other than excel, even though we were given significantly better and easier to use programs. This is in a grad program too.
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Aug 12, 2016 17:49
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Beam.Pro (A video game streaming platform that advertised extremely low latency and tools to enable viewer-based participation [think Twitch Plays Dark Souls]) just got bought by Microsoft 
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Aug 13, 2016 07:49
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Lady Naga posted:Beam.Pro (A video game streaming platform that advertised extremely low latency and tools to enable viewer-based participation [think Twitch Plays Dark Souls]) just got bought by Microsoft this is why microsoft is cool again~
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Aug 13, 2016 08:25
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So snapchat released some racist filter that people are up in arms about. https://medium.com/@katie/im-deleting-snapchat-and-you-should-too-98569b2609e4#.l8rundv32 My reaction to this was that it's a Silicon Valley tech company, so there must be enough Asian-Americans on staff to know this was a bad idea. But checking their list of current and former employees, they seem to be a mostly white people company, with some Indian guys every once in a while.
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Aug 13, 2016 14:38
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A glorified sexting company did a racism: welcome to 2016.
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Aug 13, 2016 14:40
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Ccs posted:So snapchat released some racist filter that people are up in arms about. What the gently caress, they had a blackface filter for 4/20?!
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Aug 13, 2016 14:42
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Solkanar512 posted:What the gently caress, they had a blackface filter for 4/20?! Usually the 3-4 People of Color in an organization will stop and say "Hey guys, this is kind of a bad idea/makes me uncomfortable" and the leadership will turn around and go "Well I hear you, but (justification) so we're ok!" And then the PoC go cry in a corner.
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Aug 13, 2016 19:14
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Lady Naga posted:Beam.Pro (A video game streaming platform that advertised extremely low latency and tools to enable viewer-based participation [think Twitch Plays Dark Souls]) just got bought by Microsoft Never even heard of it until now.
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Aug 13, 2016 20:53
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Unguided posted:Never even heard of it until now. It was extremely good from a production standpoint but ironically the fact that you haven't heard of it is the entire reason why they could deliver on their primary selling point (there's no way they could keep sub-1ms latency if it got as popular as Twitch).
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Aug 13, 2016 21:30
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Lady Naga posted:Beam.Pro (A video game streaming platform that advertised extremely low latency and tools to enable viewer-based participation [think Twitch Plays Dark Souls]) just got bought by Microsoft That kind of seems good though? What was destined to be a tiny niche program will now most likely be built in to every Xbox and/or computer running DirectX 12.x
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Aug 13, 2016 21:34
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Shifty Pony posted:That kind of seems good though? What was destined to be a tiny niche program will now most likely be built in to every Xbox and/or computer running DirectX 12.x Oh yeah because we all know Microsoft is super good at handling business. Just look at how much they improved Skype!
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Aug 13, 2016 22:27
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Lady Naga posted:Oh yeah because we all know Microsoft is super good at handling business. Just look at how much they improved Skype! what twitch streaming really needs is excel integration and an intermittent connection to empty onedrives
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Aug 13, 2016 22:29
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blowfish posted:what twitch streaming really needs is excel integration and an intermittent connection to empty onedrives Can't wait for them to redesign the UI so it's "surface ready" and all useful options are hidden behind fifty billion monochrome squares.
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Aug 13, 2016 22:31
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Everyone is ditching Skype for Slack
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Aug 13, 2016 23:32
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CommieGIR posted:Everyone is ditching Skype for Slack I wish we were. They even disabled chatrooms.
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Aug 14, 2016 00:11
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Slack is Discord for yuppies and old people.
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Aug 14, 2016 00:50
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