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  YARD SIGNS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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Jun 19, 2017 20:08
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Concerned Citizen posted:commercial marketing and political advertising are different. you can't go into a store and buy a hillary clinton on a whim (unless you're a lobbyist amirite??). a soda company wants you to spend as much of your day as possible thinking about their soda, hopefully maximizing the likelihood that you buy it. that's not actually a good goal for most political candidates, unless absolutely no one has ever heard of you. ultimately it's about creating positive feelings for your candidate, or negative feelings toward the opponent. a logo doesn't accomplish that. coca cola has spent decades and billions making sure you associate happiness with coke, also with the color red.
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Jun 19, 2017 20:09
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I'm a yard sign, what was the question?
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Jun 19, 2017 20:09
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NewForumSoftware posted:do you have a link to a paper or something I can read about the ineffectiveness of yard signs, preferably published in the last decade? "I have this book right here that explains clearly that a horse and buggy moves slowly past so the candidate inside can read their sign."
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Jun 19, 2017 20:10
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okay maybe not billions, but hundreds of millions at least
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Jun 19, 2017 20:10
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Hillary Clinton would have won of her team properly invested in yard signs.
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Jun 19, 2017 20:12
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it's going to come down how hard you chilled... in cedar rapids
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Jun 19, 2017 20:13
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the yard signs bit is good because it's a metaphor for how the upper middle class white and metropolitan clinton campaign saw itself as entitled to victory without having to do the nitty gritty of real campaigning. their technocratic silicon valley fetishists saw electioneering as yet another industry to "disrupt" and whoo boy, did they sure disrupt something
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Jun 19, 2017 20:14
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Yard signs are like WAAAGGGHHH!!! banners. You need them to convince your side you're winning and have the momentum is a functioning team.
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Jun 19, 2017 20:16
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Political Divisions in 2016 and Beyond: Tensions Between and Within the Two Parties, via the political scientist Lee Drutman. Has anybody reviewed this report yet? I'm about halfway through, will finish after work. Seems pretty useful.
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Jun 19, 2017 20:19
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NewForumSoftware posted:do you have a link to a paper or something I can read about the ineffectiveness of yard signs, preferably published in the last decade? i mean the green study itself said putting signs in yards didn't work, and 2 of the 4 experiments generated a negative result. so the fact that the studies are mixed in and of itself isn't so hot, not to mention that everyone is really more concerned about the yard portion of yard signs than just whether or not there's a sign. just on hand i have a (still unpublished, i think) study from green and brookman showing yard signs on issue campaigns won't influence voters, and also one from late 2015 showing outdoor advertising failed to improve voter turnout. it's hard to find more recent studies because, well, people don't really research yard signs that much anymore. Terror Sweat posted:coca cola has spent decades and billions making sure you associate happiness with coke, also with the color red. ok?
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Jun 19, 2017 20:19
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Taintrunner posted:the yard signs bit is good because it's a metaphor for how the upper middle class white and metropolitan clinton campaign saw itself as entitled to victory without having to do the nitty gritty of real campaigning. their technocratic silicon valley fetishists saw electioneering as yet another industry to "disrupt" the issue with the clinton campaign was that it was overly-conventional. they didn't try to disrupt poo poo. it's not like this yard sign poo poo is new, every campaign has the same whinging about yard signs
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Jun 19, 2017 20:21
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Terror Sweat posted:coca cola has spent decades and billions making sure you associate happiness with coke, also with the color red. the neoliberal austerity at mcdonalds really does taste better because the syrup comes in nonreactive metal canisters instead of plastic bags like everywhere else
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Jun 19, 2017 20:25
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NewForumSoftware posted:i dont really get how yard signs "don't work" and yet the advertising industry somehow exists and will monetize any open space in the aim of getting your eyeballs to simply look at a logo advertising is different in a number of key ways the chief difference being that the reason companies do so much advertising isn't necessarily because it works, it's because companies have nothing better to do with their money anyway. no point investing in production or product quality when your customers are poorer than ever and consumer demand is in the toilet. might as well plow money into playing a jingle 10x a day in case it makes people think of your product when they're staring at ten identical brands of mass-produced crackers at the store Taintrunner posted:the yard signs bit is good because it's a metaphor for how the upper middle class white and metropolitan clinton campaign saw itself as entitled to victory without having to do the nitty gritty of real campaigning. their technocratic silicon valley fetishists saw electioneering as yet another industry to "disrupt" nah, it's more a metaphor for how the Clinton campaign thought elections were about efficiently micromanaging money flow rather than, y'know, actually appealing to people like, yard signs might help or they might not, but they certainly won't hurt, so what the gently caress ever, why not buy some? except that according to the Clinton consultants, winning elections is all about spending the most money in the places with highest ROI, so every dollar is precious and any money that's spent on yard signs is money that can't be spent on hypertargeted advertising or voter list analysis or whatever euphemisms they have for "padding a political consultant's pockets"
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Jun 19, 2017 20:25
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Concerned Citizen posted:the issue with the clinton campaign was that it was overly-conventional. they didn't try to disrupt poo poo. it's not like this yard sign poo poo is new, every campaign has the same whinging about yard signs That is so weird, I remember Obama signs loving everywhere
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Jun 19, 2017 20:27
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Concerned Citizen posted:iirc that wasn't actually a hfa person, it was some professor analyzing political logos but i might be thinking of something different it was definitely someone who worked with the campaign in some capacity i was struck by it because it was almost verbatim a cynical joke conclusion i wrote in an undergrad paper 15 years ago because the prof told me i had to have something at the end
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Jun 19, 2017 20:29
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zegermans posted:your av isn't very shy That's because I'm with friends
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Jun 19, 2017 20:34
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zegermans posted:Yard signs are like WAAAGGGHHH!!! banners. You need them to convince your side you're winning and have the momentum is a functioning team. Basically
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Jun 19, 2017 20:35
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Democrats are born of spores left from yard signs
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Jun 19, 2017 20:36
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Jun 19, 2017 20:37
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https://twitter.com/NuclearTakes/status/876883583356502016
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Jun 19, 2017 20:39
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frakeaing HAMSTER DANCE posted:That is so weird, I remember Obama signs loving everywhere every. cycle.
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Jun 19, 2017 20:40
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whats a yard?
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Jun 19, 2017 20:44
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Did Chafee use meter signs instead?
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Jun 19, 2017 20:45
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this is the smuggest poo poo imaginable quote:Yes, of course it would be nice to have more yard signs. If organizers had an infinite amount of time, they would be happy to pester their bosses up the ladder to see when they’re coming in. Then they’d love to chat with you about how someone stole or defaced them, and run a bunch of replacements right out. "sorry, I know you're really excited about Obama and want to be part of the movement, but our projections say you're only worth 0.25 of a vote for Obama, so we don't have time to spend on someone like you who probably won't vote anyway. we need to go spend time on people the computers and demographics say have a higher vote chance than you, a person who cared enough to come to the office and ask for a yard sign"
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Jun 19, 2017 20:48
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oh my god who could possibly care. if the election can be decided by yard signs you the candidate have deeply hosed up
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Jun 19, 2017 20:51
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Main Paineframe posted:this is the smuggest poo poo imaginable With strategy like this how dare the voters think democrats hold the public in contempt. This must be the fault of those dastardly Russians
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Jun 19, 2017 20:51
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Main Paineframe posted:this is the smuggest poo poo imaginable there's a certain irony in the woke party using demographic projections to stereotype behavior in contradiction with a different behavior being exhibited right in front of them
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Jun 19, 2017 20:53
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on the other hand, he won
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Jun 19, 2017 20:53
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docbeard posted:Did Chafee use meter signs instead? no wonder he lost
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Jun 19, 2017 20:55
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punk rebel ecks posted:Isn't the point of yard signs is to sell them to supporters for a profit that go to fund the campaign? Maybe that might work for a high profile race, but even then you won't make a real profit. Not enough people are going to buy your lovely yard signs for $20 a pop to even come close to offsetting the cost of having them printed. For smaller races they're really the only tool for name recognition short of candidate knocking on thousands of doors. If you can get the guy who lives across the street from the local high school to put a "Nastier Nate for city council" sign on their lawn, alot of people are going to see that.
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Jun 19, 2017 20:59
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The Nastier Nate posted:For smaller races they're really the only tool for name recognition short of candidate knocking on thousands of doors. If you can get the guy who lives across the street from the local high school to put a "Nastier Nate for city council" sign on their lawn, alot of people are going to see that. What if the candidate doesn't drive by the high school on their way to work?
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Jun 19, 2017 21:01
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The Nastier Nate posted:For smaller races they're really the only tool for name recognition short of candidate knocking on thousands of doors. If you can get the guy who lives across the street from the local high school to put a "Nastier Nate for city council" sign on their lawn, alot of people are going to see that. and for a city council race it's generally very easy and affordable to deal with signs - you just leave a couple dozen in the county democratic office and they'll all get put out eventually. it's much more of a pain for high profile races to blanket a state, and not really worth it
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Jun 19, 2017 21:02
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Thoguh posted:What if the candidate doesn't drive by the high school on their way to work? what if they can't legally get that close
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Jun 19, 2017 21:07
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Raskolnikov38 posted:oh my god who could possibly care. if the election can be decided by ads in LA you the candidate have deeply hosed up
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Jun 19, 2017 21:08
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NewForumSoftware posted:how can you know that? is there like some kind of seminal paper you're referencing or is this just 'well the consultants in the know...' Having people thinking about your candidate all the time is: good if you are good at hyping up your base and turning them out to vote and bad if you are not well liked and typically when your being talked about it's demoralizing. This is in 2016 non-stop wall to wall trump coverage didn't really stop him. His negatives weren't negatives to his base which turned out bigly (well bigly in key areas) while Clintons absolutely were negatives to her base.
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Jun 19, 2017 21:09
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GalacticAcid posted:Political Divisions in 2016 and Beyond: Tensions Between and Within the Two Parties, via the political scientist Lee Drutman. The part that the democrats are far to the left on identity issues is silly but it's dead on that polarization is only going to get worse because of the self reinforcing cultural segregation that's helped along by gerrymandering. There are more big D and big R districts than there ever have been. Swing voters are sleeping with the christies as they say in NJ
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Jun 19, 2017 21:13
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I remember when I lived in Houston and tried to get involved with the local democratic party before the 2014 midterms. After much searching, I finally found the party "HQ" (a converted doctor's office in an office tower) which was nearly empty. There was a bell to ring and some old dude came doddering out. I asked if there was anything I could do to help out. I received a blank stare and he handed me a sign-up sheet to put my email address on then sent me on my way. When I was at UT, I was part of Students for Barack Obama and whenever we had potential volunteers show up, we'd put them to work immediately. Not just put them on a DNC mailing list to beg for money every day. I don't know if I even got requests to phonebank or volunteer in other ways from the local Democratic party. If I did, they were lost in the avalanche of DNC fundraising emails and requests to put my name on bullshit online petitions nobody cares about. gently caress the useless consultant class. I guess it's smart for neoliberal consultants to just smother any potential progressive energy and activism in a blanket of fundraising and petition spam so that there won't be any real change.
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Jun 19, 2017 21:20
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Venom Snake posted:The part that the democrats are far to the left on identity issues is silly but it's dead on that polarization is only going to get worse because of the self reinforcing cultural segregation that's helped along by gerrymandering. There are more big D and big R districts than there ever have been. Swing voters are sleeping with the christies as they say in NJ Just finished reading through this. A few weird things: 1) nothing about views on military intervention 2) nothing about voters ---> nonvoters 3) nothing about nonvoters ---> voters 3a) nothing about first time voters still good tho
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Jun 19, 2017 21:22
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NewForumSoftware posted:lol I found the study they reference Lmaoooooooooo
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Jun 19, 2017 21:25
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