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McDonald's stock is up 26% this year alone and just hit a 52-week high. They've been doing great since late 2015--your analysis of them shrinking to a regional brand in the next 50 years is pretty insane and your advice sounds pretty shallow in the face of reality. They are crushing it.
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Jul 11, 2017 02:18
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WampaLord posted:
General merchandise retailers might just spray poo poo everywhere, figuratively speaking. A local hardware store will keep all the hammers together, sure, but maybe they're stocked next to the extension cords on one side, and trash bags on the other. And so on. Being part of a big chain will usually lead to much more researched decisions, but don't extrapolate that to all retailers. You've got to remember that suboptimal stuff can stick around for ages and ages and small time business might never realize it while a 1000 store chain can spend a million dollars on research to get back tens of millions a year across all their locations. Even if the small time business goes under from missing that 0.5% profit potential, they might never realize it ever existed. Baronjutter posted:I was on a road trip with some friends and they got really excited because there were some american fast food chains we don't have locally. That poo poo all tastes the same and is all garbage. We went to an Arby's and a Taco Bell which both tasted like every other fast food ever. Something is messed up in your mouth if a roast beef sandwich, and a burger, and a taco taste the same to you, my man.
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Jul 11, 2017 02:26
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Boxcar posted:McDonald's stock is up 26% this year alone and just hit a 52-week high. They've been doing great since late 2015--your analysis of them shrinking to a regional brand in the next 50 years is pretty insane and your advice sounds pretty shallow in the face of reality. They are crushing it. Yes, they hit the panic button and got the expected boost from it. The question is what's left for them to try after that wears off. And you're seriously underestimating how much time 50 years is, especially with climate change in the mix. Agricultural products, especially resource-intensive ones like beef, are about to get world-changingly expensive. In 50 years every Baby Boomer will be dead and millennials with their unicorn coffees and their avocado toasts will be doddering old seniors. We'll be three generations deep on "soda/sugar is poison" messaging and, assuming Trump doesn't institute the purge, white people and their beef-and-tater palates will be a plurality at most. McDonald's was not designed to compete in that world and from what I've seen they aren't adapting for it well.
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Jul 11, 2017 02:27
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I think you both might be right. I seem to remember watching programs talking about how MCD was killing it overseas. Fast food is a different beast overseas though. KFC in China is the example people talk about.
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Jul 11, 2017 02:30
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Tiny Brontosaurus posted:Yes, they hit the panic button and got the expected boost from it. The question is what's left for them to try after that wears off. And you're seriously underestimating how much time 50 years is, especially with climate change in the mix. Agricultural products, especially resource-intensive ones like beef, are about to get world-changingly expensive. In 50 years every Baby Boomer will be dead and millennials with their unicorn coffees and their avocado toasts will be doddering old seniors. We'll be three generations deep on "soda/sugar is poison" messaging and, assuming Trump doesn't institute the purge, white people and their beef-and-tater palates will be a plurality at most. McDonald's was not designed to compete in that world and from what I've seen they aren't adapting for it well. I think you overestimate how long it will take Global Warming to affect the price of goods. It will be a steady grind up to high meat costs over the next 20 years. Not all at once. MCD's is doing just fine but remember - business in the US is all about making profit for Investors. Not keeping a store running.
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Jul 11, 2017 02:30
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ThisIsWhyTrumpWon posted:I think you overestimate how long it will take Global Warming to affect the price of goods. We're talking about 50 years, boyo. BrandorKP posted:I think you both might be right. I seem to remember watching programs talking about how MCD was killing it overseas. Fast food is a different beast overseas though. KFC in China is the example people talk about. That's why I keep taking care to specify American McDonald's, because there are too many variables to predict the overseas market.
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Jul 11, 2017 02:31
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Tiny Brontosaurus posted:Yes, they hit the panic button and got the expected boost from it. The question is what's left for them to try after that wears off. And you're seriously underestimating how much time 50 years is, especially with climate change in the mix. Agricultural products, especially resource-intensive ones like beef, are about to get world-changingly expensive. In 50 years every Baby Boomer will be dead and millennials with their unicorn coffees and their avocado toasts will be doddering old seniors. We'll be three generations deep on "soda/sugar is poison" messaging and, assuming Trump doesn't institute the purge, white people and their beef-and-tater palates will be a plurality at most. McDonald's was not designed to compete in that world and from what I've seen they aren't adapting for it well. Serving breakfast and having their stock boom because of it is exactly evidence of them adapting and succeeding. They have a longer history of adapting and succeeding than you have of predicting the future, smart money rides on them.
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Jul 11, 2017 02:35
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Boxcar posted:Serving breakfast and having their stock boom because of it is exactly evidence of them adapting and succeeding. They have a longer history of adapting and succeeding than you have of predicting the future, smart money rides on them. You seem to have an axe to grind. I only started this line of conversation because I personally attended a meeting with McD's corporate where they said "yeah this is the last resort, if you ever see us doing this we're hosed." So I find it interesting that it happened, and I'm talking about it with other people who think it's interesting. Nobody's going to take your bad hamburgers away. Relax.
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Jul 11, 2017 02:36
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Tiny Brontosaurus posted:You seem to have an axe to grind. I only started this line of conversation because I personally attended a meeting with McD's corporate where they said "yeah this is the last resort, if you ever see us doing this we're hosed." So I find it interesting that it happened, and I'm talking about it with other people who think it's interesting. Pointing out the current reality isn't an axe to grind--you seem completely blind to any outcome that suggests that you're wrong. Your predictions may be right, but they seem shallow when you don't even mention what a success the breakfast move has been. Or you could just defend your shallow predictions with mild insults like you do.
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Jul 11, 2017 02:41
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Boxcar posted:Pointing out the current reality isn't an axe to grind--you seem completely blind to any outcome that suggests that you're wrong. Your predictions may be right, but they seem shallow when you don't even mention what a success the breakfast move has been. Pretty sure you sound like you have an axe to grind. Bronto's predictions are based on first hand experience with McDonald's management. Yours are based on?
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Jul 11, 2017 02:43
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Boxcar posted:Pointing out the current reality isn't an axe to grind--you seem completely blind to any outcome that suggests that you're wrong. Your predictions may be right, but they seem shallow when you don't even mention what a success the breakfast move has been. Hahaha oh my god. Please relax, everything will be okay. I do not personally care for McDonald's food but I am not trying to take it away from you. You are safe. You are free. Chill.
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Jul 11, 2017 02:43
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McDonalds in europe as a corporation makes most of its money off rent. What they do when you want to own a Mcdonalds franchise is that you agree to lease the space from McDonalds, who then charge insane rents, like 4x the local market average. The franchise owner makes very little because they have to pay most of their profits back to McDonalds in the form of rent.
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Jul 11, 2017 02:45
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Success or not, as TB pointed out, what else do they have? If people are going off micky D's enough that they have to do all this rebranding to stay relevant, then eventually it would seem like they have to stop being what they are, or go bust. It's like saying that... oh... the mail order catalogue market just has to keep innovating and it'll still be relevant when everyone in the world grew up with amazon. Yes they might come up with stuff to boost short term success right now with their dwindling demographic but it doesn't stop them being a thing that is, fundamentally, on its way out due to the service becoming prohibitively costly compared with the alternative (resource scarcity in fast food terms) and changing trends towards "better" alternatives (cheaper, better fast-ish food provided by multiple specialist companies) It's a strong argument.
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Jul 11, 2017 02:45
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GEMorris posted:Pretty sure you sound like you have an axe to grind. Only numbers, not dreams of peak-beef and global climate catastrophe. Guess I must be wrong and the person with a crystal ball is right.
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Jul 11, 2017 02:46
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Boxcar posted:Only numbers, not dreams of peak-beef and global climate catastrophe. Guess I must be wrong and the person with a crystal ball is right. Dude uh, you might want to read a little bit about climate change. Maybe turn off Fox News and read a reputable newspaper or maybe a nice layman-focused science magazine. It's a real thing. Baronjutter posted:McDonalds in europe as a corporation makes most of its money off rent. What they do when you want to own a Mcdonalds franchise is that you agree to lease the space from McDonalds, who then charge insane rents, like 4x the local market average. The franchise owner makes very little because they have to pay most of their profits back to McDonalds in the form of rent. Yeah! I haven't even scratched the surface of that because I don't know much about it, but McD USA is hugely invested in real estate too, and then they have all these quasi-monopolistic relationships with their suppliers. They're the sole buyer for some ridiculous number of potato farm acreage, and I think there's crazy things going on with their meat supply chains too.
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Jul 11, 2017 02:50
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In Vancouver the McDonalds are packed all the time but it's 90% Chinese seniors who buy a small fries and hang out with their friends at a table all day. Where I live it's the homeless community who comes in to get a cheap coffee and use the bathroom. Neither markets seem very profitable.
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Jul 11, 2017 02:52
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Tiny Brontosaurus posted:Yeah! I haven't even scratched the surface of that because I don't know much about it, but McD USA is hugely invested in real estate too, and then they have all these quasi-monopolistic relationships with their suppliers. They're the sole buyer for some ridiculous number of potato farm acreage, and I think there's crazy things going on with their meat supply chains too. So think about this for a second--who is going to best weather any drastic shifts in food supply chains? If poo poo goes south, McDonald's global supply chain acts as an asset compared to smaller competitors. Good job throwing out accusations of climate denial and, for some reason, hamburger loving.
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Jul 11, 2017 02:56
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Baronjutter posted:In Vancouver the McDonalds are packed all the time but it's 90% Chinese seniors who buy a small fries and hang out with their friends at a table all day. Where I live it's the homeless community who comes in to get a cheap coffee and use the bathroom. Neither markets seem very profitable. Yeah, I was in Real America over the 4th and stopped in one to use the bathroom and it was 100% old farmers nursing a small coffee and reading the paper. Semi-related, here's an interesting thread about intentionally-uncomfortable design, which McDonald's used to use for their furniture (the famed "15-minute chairs" that would make your rear end go numb if you lingered) but have since moved away from in some stores. Boxcar posted:So think about this for a second--who is going to best weather any drastic shifts in food supply chains? If poo poo goes south, McDonald's global supply chain acts as an asset compared to smaller competitors. Guy, I cannot productively converse with someone who doesn't believe in climate change. You're a 21st-century flat-earther. I've got nothing for you.
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Jul 11, 2017 02:58
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IF things go south and food growing becomes a serious issue we're going to know pretty far ahead of time. Most agriculture is not a exactly a "Just in Time" operation outside of extreme perishables. There should still be plenty of farm land in america in the case of global warming. It will all shift north. Brazil though. They're hosed.
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Jul 11, 2017 03:00
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Boxcar posted:So think about this for a second--who is going to best weather any drastic shifts in food supply chains? If poo poo goes south, McDonald's global supply chain acts as an asset compared to smaller competitors. Alternatively nobody will be able to weather it sufficiently to not make the basis of burgers unaffordable in a fast food context, and as an extension of changes in eating habits between generations, our diets will necessarily adapt to not eating meat all the time as our grandparents may have had to in their youth due to it being prohibitively expensive. This necessitates a shift in food retail.
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Jul 11, 2017 03:00
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Tiny Brontosaurus posted:Guy, I cannot productively converse with someone who doesn't believe in climate change. You're a 21st-century flat-earther. I've got nothing for you. Believing in climate change doesn't mean believing that beef becomes unaffordable to most or that there are major economic impacts due to climate in America that affect McDonald's over other restaurants in the next 50 years. Don't know why you can't understand that I can easily hold the opinions that you're wrong about climate change and that climate change is, at the same time, real?
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Jul 11, 2017 03:04
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ThisIsWhyTrumpWon posted:IF things go south and food growing becomes a serious issue we're going to know pretty far ahead of time. Most agriculture is not a exactly a "Just in Time" operation outside of extreme perishables. Yeah but that shift costs money and that change will effect food businesses that market primarily on being low-cost, like fast food. And meat will get more expensive than produce because their feed will be more expensive too. Also animals are harder to quickly breed for hot-weather hardiness. Extremely Defensive Guy seems to think McD's USA sources a lot of their food internationally too, which isn't true. Also weirdly trees in the US aren't moving north so much as west. I have no idea why, but it's neat. Soon California will control the nation's army of trees. Then you'll see. You'll all see. Boxcar posted:Believing in climate change doesn't mean believing that beef becomes unaffordable to most or that there are major economic impacts due to climate in America that affect McDonald's over other restaurants in the next 50 years. Don't know why you can't understand that I can easily hold the opinions that you're wrong about climate change and that climate change is, at the same time, real? Dudebro that is literally the top headline of like half the climate change articles I've ever seen. You have such an utterly fundamental gap in comprehension with this issue that there's nothing for us to discuss. I can't help you. Pick a fight with somebody else.
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Jul 11, 2017 03:05
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Uncle Jam posted:If grocery store layout was such a science then how come the 6 stores I've been to in the past 3 months split among 2 corps have such completely different loving layouts? The milk is definitely all over the place including sometimes splitting up cow milk and soy milk. Because grocery stores like to split off "organic" from regular dairy. Better to carve off a corner of the store as "cleaner" food or healthier selections from regular or whatnot.
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Jul 11, 2017 03:09
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Crabtree posted:Because grocery stores like to split off "organic" from regular dairy. Better to carve off a corner of the store as "cleaner" food or healthier selections from regular or whatnot. Which makes sense, because then you have one handy spot to promote all your organic poo poo and all the other products organic-shoppers are likely to buy, like bad-smelling dish soap with a picture of leaves on the bottle.
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Jul 11, 2017 03:11
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OwlFancier posted:Alternatively nobody will be able to weather it sufficiently to not make the basis of burgers unaffordable in a fast food context, and as an extension of changes in eating habits between generations, our diets will necessarily adapt to not eating meat all the time as our grandparents may have had to in their youth due to it being prohibitively expensive. This necessitates a shift in food retail. McDonald's has plenty of other products if all the beef vanished tomorrow is the thing. It's a side effect of how they go everywhere on the planet and even just in the us they've had to come up with many non beef entrees. All that said though, "around in 50 years" is a hard thing to figure. A ton happens in that time and massive juggernauts can be bled out. Ask someone in 1987 if sears would be around in 50 years they'd say sure. But then some complete idiot got complete control less than 20 years later, and now Sears is mega turbo hosed from truly bizarre business decisions. And we doubt it can handle another 10 years from now, let alone making it to the original 2037 goal.
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Jul 11, 2017 03:13
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Tiny Brontosaurus posted:Yeah but that shift costs money and that change will effect food businesses that market primarily on being low-cost, like fast food. And meat will get more expensive than produce because their feed will be more expensive too. Also animals are harder to quickly breed for hot-weather hardiness. Extremely Defensive Guy seems to think McD's USA sources a lot of their food internationally too, which isn't true. You seem to misread everything. Saying that McDonald's has great global supply chains for food isn't the same as saying they source a lot of their food internationally. However, they do source a decent amount of it if the UK is any example--54% of UK McD's food comes from the UK. You have no actual basis in fact to be making your assessments in regards to their supply chain, but you are at least firm in your ignorance of not knowing any of the facts.
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Jul 11, 2017 03:14
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True they sell other things, but I think a McD's without the burgers is... well... a different establishment. It's possible they could change but that still means the instituiton of the super ubiquitous american burger and fries place is no longer there, and it's going to involve a major image change if so.Boxcar posted:You seem to misread everything. Saying that McDonald's has great global supply chains for food isn't the same as saying they source a lot of their food internationally. However, they do source a decent amount of it if the UK is any example--54% of UK McD's food comes from the UK. You have no actual basis in fact to be making your assessments in regards to their supply chain, but you are at least firm in your ignorance of not knowing any of the facts. The UK in general is a net food importer I believe, the US likely grows more of the McD's menu than the UK does. Which speaking of food retail, the UK's food import is likely to become hilarious in short order if/when brexit goes ahead  .Never have I been happier to have my favorite food be potatoes and root vegetables. OwlFancier fucked around with this message at 03:20 on Jul 11, 2017 |
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Jul 11, 2017 03:16
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GEMorris posted:Yeah, I used to do UX work on marketing software, basically everything that can be tracked is. While it is not super common to be able to say exactly what marketing collateral can be tied to a purchase, they sure as poo poo have a general idea of the efficacy of different methods. Even "back in the day" they would break customers into segments based on personality and spending and target them accordingly. That is why you get pressured to join their rewards club equivalent. They want detailed tracking down to the individual level. They would then track what segment of their customer based responded to what types of marketing. I've gotten a huge kick out of everyone spazzing over Google/FB and privacy when retailers have been doing the exact same poo poo for two decades and no one noticed.
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Jul 11, 2017 03:21
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OwlFancier posted:True they sell other things, but I think a McD's without the burgers is... well... a different establishment. It's possible they could change but that still means the instituiton of the super ubiquitous american burger and fries place is no longer there, and it's going to involve a major image change if so. Yeah and any new food they switch to, they'll have to compete with the restaurants who are already making it and good at it. They tried pizza back in the day but there's no gap in the market for unbelievably-poo poo-but-ubiquitous pizza that wasn't covered by Dominos & friends or convenience stores. Boxcar posted:You seem to misread everything. Saying that McDonald's has great global supply chains for food isn't the same as saying they source a lot of their food internationally. However, they do source a decent amount of it if the UK is any example--54% of UK McD's food comes from the UK. You have no actual basis in fact to be making your assessments in regards to their supply chain, but you are at least firm in your ignorance of not knowing any of the facts. You seem to need things to be repeated a lot (is that why you've completely missed the biggest non-Trump news story of our generation?) but I do in fact have basis. I have talked at length about that basis for quite a few pages now. And as was already explained to you, UK is not a good example of how US McD's works. I will repeat for I believe the third time that I am talking about McD USA. I can't make any predictions about international McD's.
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Jul 11, 2017 03:22
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OwlFancier posted:True they sell other things, but I think a McD's without the burgers is... well... a different establishment. It's possible they could change but that still means the instituiton of the super ubiquitous american burger and fries place is no longer there, and it's going to involve a major image change if so. I mean the whole premise is no cheap burger chains exist anymore for lack of cheap beef right? So they'd simply have to their fish, their chicken, their wholly vegetarian stuff more often. Maybe bring in some much different recipes from their other regions and then list a burger that's pretty expensive now for a nod to continuity. And since those things will take time to manifest anyway, there's moves to lead the branding to downplay bugs, bring up whatever. Quite frankly I'd expect Burger King to have much more of a problem with expensive beef, even though their menu does go a goodly way beyond the burgs. It's just so in the name you know? Tiny Brontosaurus posted:Yeah and any new food they switch to, they'll have to compete with the restaurants who are already making it and good at it. They tried pizza back in the day but there's no gap in the market for unbelievably-poo poo-but-ubiquitous pizza that wasn't covered by Dominos & friends or convenience stores. Well I hardly think, say, Raising Canes is in position to take down a McDonald's refocused on chicken, but not the big bucket fried drumstick sort you get from KFC. Or that like Long John Silvers can really take on a mcdonald's that is starting to carry more fish. fishmech fucked around with this message at 03:31 on Jul 11, 2017 |
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Jul 11, 2017 03:26
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fishmech posted:I mean the whole premise is no cheap burger chains exist anymore for lack of cheap beef right? So they'd simply have to their fish, their chicken, their wholly vegetarian stuff more often. Maybe bring in some much different recipes from their other regions and then list a burger that's pretty expensive now for a nod to continuity. They could yes but as TB points out above, there are already lots of restaurants that do things other than the mcdonalds core products, and they can do it on a more variable budget and to better quality for their specialization. You go to mcdonalds because it's supposedly cheap, fast, and reliable. If you can't have your reliable food cheaply any more, you might be more inclined to go to other places for the more specialized foods. Like if I want a breakfast I don't go to mcdonalds other than if it's like 6 in the morning. I go to a greasy spoon because they do the actual thing that mcdonalds is a cargo cult imitation of. International variety fast food restaurant mcdonalds is a possibility but again it's not really what it is at present, and it's gonna take some work to get it there. And frankly I'm not super confident in the ability of food places to function without a specialty nowadays except possibly for coffee shops which seem to be the mcdonalds of the millenial generation, something we'll likely still be going to in droves when we're 80 and drinking terrible sugar-syrup-proximal-to-coffee while the kids are all jacking into the cyberweb to stream their hypercovfefe programs into their neurowires or whatever. OwlFancier fucked around with this message at 03:32 on Jul 11, 2017 |
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Jul 11, 2017 03:29
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Xae posted:Even "back in the day" they would break customers into segments based on personality and spending and target them accordingly. The FB stuff is a lot more complicated. I do that for a living. Tracking is perfect - the things we can do are scary.
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Jul 11, 2017 03:47
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fishmech posted:I mean the whole premise is no cheap burger chains exist anymore for lack of cheap beef right? So they'd simply have to their fish, their chicken, their wholly vegetarian stuff more often. Maybe bring in some much different recipes from their other regions and then list a burger that's pretty expensive now for a nod to continuity. And since those things will take time to manifest anyway, there's moves to lead the branding to downplay bugs, bring up whatever.   I was reading really fast and I thought you were referring to things like mealworns and cricket flour. Totally nutritious and economical, as long as you can convince people to eat them. But it reminds me of trying out the Impossible (veggie) Burger in a trendy place in NYC - it tasted exactly like a fast food cheeseburger and fries...for $20. Good if it's a prototype, terrible if it's the finished product. TB, did any of McDonald's emergency plans refer to replacing or thinning their ingredients, when the current ones become unaffordable? Or is there not really room for that?
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Jul 11, 2017 03:51
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http://money.cnn.com/2017/07/10/technology/amazon-smart-home-services-geek-squad/index.html?iid=ob_homepage_deskrecommended_pool Amazon announces home installation services, Best Buy stock down 7% WampaLord posted:Like, all of this is a huge field of study called Marketing. It's not just some weird conspiracy theory. OneEightHundred fucked around with this message at 04:32 on Jul 11, 2017 |
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Jul 11, 2017 04:15
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McDonalds is a large complex multinational - if it dies in 50 years, it'll be because it failed to adapt and use its resources effectively, not because of peak beef. If it can shift to chicken -> insects/artificial meat, its going to be fine. Lab-grown meat is something that's really interesting, tastes exactly like the original product, and could easily adapt to a post-global warming world, so my money is on that personally.
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Jul 11, 2017 04:40
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GEMorris posted:Pretty sure you sound like you have an axe to grind. Uh, publicly available business performance analyses? McDonalds is doing super well right now by any metric. Who gives a gently caress what someone who's dad totally works at McDonalds says? Even if she totally feels like they should be failing, it doesn't make it reality.
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Jul 11, 2017 05:01
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WampaLord posted:Why IS all day breakfast so expensive for them? Why did they have to renovate their kitchens instead of just stocking more breakfast food? Essentially it comes down to the efficiency of cooking food at varying temperatures. All of your expensive equipment needs to be operated and maintained at optimum temperatures for different foods. Breakfast foods can't be efficiently cooked and served at the temperatures of lunch and dinner menu items.
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Jul 11, 2017 05:06
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WampaLord posted:I think there's a thing going on here where the anti-capitalist lean this forum has leads to people assuming all businesses are evil and bad, which also means they're dumb. But big corporations are not actually that dumb at marketing, for the most part. I remember when I was a kid and Malt-o-Meal brand cereals started running ads about where to find their products in the aisle and it was literally a dude squatting to the ground and walking like a duck. Malt-o-Meal is such lovely cheap cereal that it doesn't even come in a box. It's in a bag.
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Jul 11, 2017 05:07
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CmdrRiker posted:Essentially it comes down to the efficiency of cooking food at varying temperatures. All of your expensive equipment needs to be operated and maintained at optimum temperatures for different foods. Breakfast foods can't be efficiently cooked and served at the temperatures of lunch and dinner menu items. I guess I figured it was something like this, but it seems like that was bad planning in the first place to not already be set up this way. I'm sure it was cheaper to do it the other way, though. I wouldn't be sad to see McD's leave, Steak n Shake is my superior 24 hour option anyway.
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Jul 11, 2017 05:28
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Rockopolis posted:TB, did any of McDonald's emergency plans refer to replacing or thinning their ingredients, when the current ones become unaffordable? Or is there not really room for that? Not in any conversations I had. They were pretty sensitive about food quality concerns - there was some flak about their chicken nuggets using meat glue (  ) at the time. I think they've changed their recipe since then as a response to that.It's important to remember that it's not just ingredients that will affect the menu but changing customer tastes too, and that's something I see McD's doing poorly at even right now. They had all the research in the world telling them the immediate future (aka now) was going to be marked by a growing distaste for grease n' sugar among the precious middle-class consumers they're desperate to win back, but they just can't figure out a way to reach them and still be McDonald's. To be fair I can't either, which is why I think they're going to slowly fade away. That veggie burger sounds great - did they say what it was made of? WampaLord posted:I guess I figured it was something like this, but it seems like that was bad planning in the first place to not already be set up this way. I'm sure it was cheaper to do it the other way, though. From what I gathered at the time it was a fairly recent and jarring shift in their corporate philosophy to recognize the breakfast menu as their star product line. The brand was built on burgers and fries and I think they really wanted to think of themselves as a dinner restaurant first and foremost. That 50's fantasy of wholesome white teens getting cheeseburgers after the sock hop ran really strong in all the older corporate guys I talked to. A harried office worker shoving an egg sandwich down his throat as fast as possible wasn't an appealing vision, and it's important to remember that all the market research in the world doesn't change the fact that companies are run by people and people aren't always rational. Tiny Brontosaurus fucked around with this message at 05:50 on Jul 11, 2017 |
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Jul 11, 2017 05:45
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