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Tiggum
Oct 24, 2007

Your life and your quest end here.


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Jobbo_Fett
Mar 7, 2014

Slava Ukrayini

Clapping Larry
:same:

AgentF
May 11, 2009
"shaking tea up", or is it just "serving tea in a cup to customers for money"?

Strudel Man
May 19, 2003
ROME DID NOT HAVE ROBOTS, FUCKWIT

AgentF posted:

"shaking tea up", or is it just "serving tea in a cup to customers for money"?
Yeah, but they shake it first.

CuteStorm
Sep 22, 2010
I'm not sure if this is a win or fail. If they hadn't decided to blur the buttholes, it wouldn't have been a news blip in the least.
https://jezebel.com/as-a-cats-butthole-i-am-offended-1827638246

Tobermory
Mar 31, 2011

Pretty sure that hiring Super Deluxe to do your advertising will always count as a failure.

Phanatic
Mar 13, 2007

Please don't forget that I am an extremely racist idiot who also has terrible opinions about the Culture series.
There's a Chicago-based company called Aloha Poke. They sell poke. Their name consists of a word uniformly associated with Hawaii, combined with the name for the kind of food they sell, which is itself a dish of Hawaiian origin.

As you might imagine, there are a number of other poke restaurants calling themselves Aloha Poke. Some of them are actually in Hawaii.

The Chicago-based company has been sending out letters to these other restaurants claiming trademark infringement and telling them to change their names:

https://www.washingtonpost.com/news...m=.3166121769c7

quote:

Aloha Poke would prefer to settle this matter amicably and without court intervention. We therefore request that you immediately stop all use of "Aloha" and "Aloha Poke" in association with selling your food, products and services, and destroy all packaging, marketing materials, advertising, photographs, Internet usage, and all other materials and things that bear the designation of "Aloha" or "Aloha Poke." This demand includes removal of "Aloha" and "Aloha Poke" from any company name, domain name, Facebook page or other social media site, or other source identifier.

The notion of a white soyboy from Chicago telling native Hawaiians that they need to change the name of their restaurants to remove the Hawaiian-language words has not gone over well.

The company has posted a non-apology apology to their Facebook page, saying it's all a big misunderstanding. It...is not going over well.

https://www.facebook.com/Alohapokeco/posts/2162695770681984

quote:

Over the past 48 hours, a significant amount of misinformation about Aloha Poke Co. has been shared on social media. We know that this misinformation has caused a considerable amount of anger and offense among those who care very passionately about their Hawaiian culture. First, we want to say to them directly how deeply sorry we are that this issue has been so triggering. It is our sincere hope that this statement can set the record straight and address valid concerns raised by many individuals around issues that are very personal to them.

...

Second, there is zero truth to the assertion that we have attempted to tell Hawaiian-owned businesses and Hawaiian natives that they cannot use the word Aloha or the word Poke. This simply has not happened, nor will it happen. We truly celebrate Hawaiian culture and what makes it so wonderful, which is very much the reason why we branded our business as we did.

Third, it is entirely false that we have either sued businesses for using the word Aloha or the word Poke or sought a “gag order“ on anyone for using the words. We honestly do not know how either claim came to be, but this is simply not true. What we have done is attempted to stop trademark infringers in the restaurant industry from using the trademark “Aloha Poke” without permission. This is a very common practice used across industries, and in particular, in the restaurant industry to protect the use of a business’ name and brand.

In trademark law, there are different levels of strength for a trademark. The strongest marks are those which are totally unique and non-descriptive, essentially arbitrary, like "Kodak." Means nothing on its own, its only significance is as a brand identifier. Slightly weaker but still very strong are real words used out-of-context, like "Apple Computers" or "Microsoft Windows." Below that are words that are associated with the product they're selling, like "Texas Instruments" or "International Business Machines."

Below that are words that actually describe the product being sold. If you go to court with a trademark like that, there's a good chance that you're going to lose your trademark protection. Like there's no way you could trademark "Apple[tm]-brand apple juice."

Which is basically what these morons have done. If they wanted a mark they could protect, they should have picked something distinctive, instead of "Aloha Poke." This is like how there are thousands of sushi restaurants out there called "Temaki." These guys picked an almost-totally generic mark and are now trying to throw their weight around to defend it, and are pissing a bunch of people off.

Phanatic has a new favorite as of 22:50 on Aug 1, 2018

PhazonLink
Jul 17, 2010
Didn't McD try to do that a pub in Ireland and the Irish gov told them to gently caress off forever?

Len
Jan 21, 2008

Pouches, bandages, shoulderpad, cyber-eye...

Bitchin'!


I think GamesWorkshop did something like that with "space marine" which is why they got renamed Adeptus Astartes and the imperial guard became the Astra Militarum

The MSJ
May 17, 2010

There's also a Malaysian Indian restaurant named McCurry who won their case against McDonalds.

Chas McGill
Oct 29, 2010

loves Fat Philippe
Mcdonalds tried to sue a man legally named Ronald MacDonald...

Waffleman_
Jan 20, 2011


I don't wanna I don't wanna I don't wanna I don't wanna!!!

If you wanna trademark the name of your restaurant so badly, maybe put some actual effort into naming your restaurant and not using literally the first word people think of when they think of Hawaii.

Zanzibar Ham
Mar 17, 2009

You giving me the cold shoulder? How cruel.


Grimey Drawer
Doesn't Trump sue people whose last name is also Trump?

The MSJ
May 17, 2010

Waffleman_ posted:

If you wanna trademark the name of your restaurant so badly, maybe put some actual effort into naming your restaurant and not using literally the first word people think of when they think of Hawaii.

My Hawaiian restaurant is Obama Pearl Harbor Five-0.

Platystemon
Feb 13, 2012

BREADS
My restaurant is “Kenya”.

ToxicSlurpee
Nov 5, 2003

-=SEND HELP=-


Pillbug

Len posted:

I think GamesWorkshop did something like that with "space marine" which is why they got renamed Adeptus Astartes and the imperial guard became the Astra Militarum

People keep trying to trademark really stupid poo poo. Wal-Mart tried to trademark smiley faces.

Bobby Digital
Sep 4, 2009

Chas McGill posted:

Mcdonalds tried to sue a man legally named Ronald MacDonald...

I too remember that episode of Always Sunny

Mu Zeta
Oct 17, 2002

Me crush ass to dust

My restaurant is called Spaghetti and Meatballs. Suck it, Italy!

spog
Aug 7, 2004

It's your own bloody fault.

ToxicSlurpee posted:

People keep trying to trademark really stupid poo poo. Wal-Mart tried to trademark smiley faces.

Harley Davidson tried to trademark the sound of an engine exhaust.

Phanatic
Mar 13, 2007

Please don't forget that I am an extremely racist idiot who also has terrible opinions about the Culture series.

spog posted:

Harley Davidson tried to trademark the sound of an engine exhaust.

Trademarking a sound is fine. NBC's tri-tone chimes are an example.

It's just *really really hard*, since the sound has to be pretty strongly associated with your brand. The NBC tones are, pretty much anyone alive during the heyday of network broadcast TV would, upon hearing those sounds, say "Yeah, that's NBC."

Very few people are going to hear an exhaust note and say "Oh, yeah, that's a lovely obsolete V-twin, that's *gotta* be a Harley."

Mu Zeta
Oct 17, 2002

Me crush ass to dust

I hope Harley Davidson installs speakers that make the trademarked engine noise on their electric bikes.

Memento
Aug 25, 2009


Bleak Gremlin
Didn't a chocolate company trademark a particular shade of purple for use with their chocolates? How well did that turn out for them?

Zanzibar Ham
Mar 17, 2009

You giving me the cold shoulder? How cruel.


Grimey Drawer
I think I recall hearing some time back about an artist who had an exclusivity contract with a paint producer that has a trademark on a specific shade of black or black pigment or somesuch, so that artist is the only one in the world who was allowed to work with that color.

Count Uvula
Dec 20, 2011

---

Zanzibar Ham posted:

I think I recall hearing some time back about an artist who had an exclusivity contract with a paint producer that has a trademark on a specific shade of black or black pigment or somesuch, so that artist is the only one in the world who was allowed to work with that color.

Vantablack, a pigment that can only be made in a lab by arranging carbon nanotubes. There are similar lab-made pigments whose differences are probably imperceptible to the human eye, so vantablack being the darkest pigment known to man is only really useful if you need it for more scientific purposes.

Adeline Weishaupt
Oct 16, 2013

by Lowtax
Said artist is Anish Kapoor, who is responsible for the Bean in Chicago; and has a very public feud with Stuart Semple.

Thomamelas
Mar 11, 2009

Mu Zeta posted:

I hope Harley Davidson installs speakers that make the trademarked engine noise on their electric bikes.

Right now they are working on the oil drip reservoirs to simulate that traditional Harley oil leak.

Krispy Wafer
Jul 26, 2002

I shouted out "Free the exposed 67"
But they stood on my hair and told me I was fat

Grimey Drawer
Rolling Stones member Bill Wyman sent a cease and desist letter to a local music writer whose birth name was Bill Wyman telling him he couldn't use that name even though Bill Wyman isn't even Rolling Stones' Wyman's real name.

Tiggum
Oct 24, 2007

Your life and your quest end here.


Memento posted:

Didn't a chocolate company trademark a particular shade of purple for use with their chocolates? How well did that turn out for them?
It's Cadbury and I'm pretty sure it worked out fine for them.

ToxicSlurpee
Nov 5, 2003

-=SEND HELP=-


Pillbug

Krispy Wafer posted:

Rolling Stones member Bill Wyman sent a cease and desist letter to a local music writer whose birth name was Bill Wyman telling him he couldn't use that name even though Bill Wyman isn't even Rolling Stones' Wyman's real name.

Similarly there's a porn star named Cindy Crawford. People in porn mostly don't use their real names and, well, there's a super model named Cindy Crawford that you may or may not have heard of.

The super model sued the porn star only to find out that the woman was actually named Cindy Crawford and was just using her own actual, given name. It made the news in one of those "can you believe this is an actual thing that happened?" kinds of ways.

Krispy Wafer
Jul 26, 2002

I shouted out "Free the exposed 67"
But they stood on my hair and told me I was fat

Grimey Drawer

AT&T tried to use a similar shade of T-Mobile's magenta for their own budget brand and got bitch slapped pretty quickly. And that wasn't even the exact same shade.

ToxicSlurpee posted:

Similarly there's a porn star named Cindy Crawford. People in porn mostly don't use their real names and, well, there's a super model named Cindy Crawford that you may or may not have heard of.

The super model sued the porn star only to find out that the woman was actually named Cindy Crawford and was just using her own actual, given name. It made the news in one of those "can you believe this is an actual thing that happened?" kinds of ways.

My favorite Hollywood name change example was a new actor who couldn't use his real name Michael Douglas because someone else was already had it and decided to call himself Michael Keaton instead.

ToxicSlurpee
Nov 5, 2003

-=SEND HELP=-


Pillbug

Krispy Wafer posted:

My favorite Hollywood name change example was a new actor who couldn't use his real name Michael Douglas because someone else was already had it and decided to call himself Michael Keaton instead.

If memory serves that's a SAG thing. You aren't allowed to have the same screen name as anybody else, ever. That's why we have Michael J. Fox; Michael Fox was already taken but if you toss a J in there...

Though his middle name is actually Andrew.

Ghost Leviathan
Mar 2, 2017

Exploration is ill-advised.
I think Mattel has a particular colour trademarked as 'Barbie pink'.

RC and Moon Pie
May 5, 2011

ToxicSlurpee posted:

If memory serves that's a SAG thing. You aren't allowed to have the same screen name as anybody else, ever. That's why we have Michael J. Fox; Michael Fox was already taken but if you toss a J in there...

Though his middle name is actually Andrew.

IIRC, he thought Michael A. Fox looked and sounded stupid. Pause and it's Michael, A. Fox.

CCR's label sued John Fogerty for sounding like John Fogerty on a solo release.

Choco1980
Feb 22, 2013

I fell in love with a Video Nasty

ToxicSlurpee posted:

If memory serves that's a SAG thing. You aren't allowed to have the same screen name as anybody else, ever. That's why we have Michael J. Fox; Michael Fox was already taken but if you toss a J in there...

Though his middle name is actually Andrew.

If you ask him what the J is for, his gag response is "jenius".

In other stupid copyright news, this past year a lovely romance novelist somehow managed to copyright the word "cocky" (it's the name of her series, and the entendre is intentional) and started suing a poo poo-ton of authors and others. IIRC, she settled out of court from the first countersuit and and then quietly dropped the rest.


In more general bad marketing discussion, there's two different commercials I hear regularly on pandora these days on my phone (spotify screws up my bluetooth gamepad so I don't have it). One is a subway commercial trying about 18 months too late to jump on the ASMR bandwagon, with ocean sounds and a woman calmly whispering into your ear with maximum sibilance about sandwiches, and it drives me up the wall, into near nauseous states. Not what you want from a food ad. Also there's an ad with Donald Sutherland waxing poetic about stuff like letting the wind blow through your hair and other hippy sounding natural stuff, and I'll be damned if I have a clue what the ad is for. He must say it quick at the start, because by the time I'm noticing it's the ad, he's already well past describing the product in any way.

Doggles
Apr 22, 2007

Gene Simmons has a registered trademark for a bag with a dollar sign on it.

mllaneza
Apr 28, 2007

Veteran, Bermuda Triangle Expeditionary Force, 1993-1952




Krispy Wafer posted:

Rolling Stones member Bill Wyman sent a cease and desist letter to a local music writer whose birth name was Bill Wyman telling him he couldn't use that name even though Bill Wyman isn't even Rolling Stones' Wyman's real name.

I used to work with a guy named Dave Matthews. He headlined a (good) blues band. Lucky for him, he was performing long before the famous Dave Matthews came around. He says he was very polite when the C&D letter arrived. Yes, he kept performing as himself.

Zereth
Jul 9, 2003



umalt posted:

Said artist is Anish Kapoor, who is responsible for the Bean in Chicago; and has a very public feud with Stuart Semple.
Somebody made a really vibrant shade of pink, and banned Mr. Kapoor from using it.

spog
Aug 7, 2004

It's your own bloody fault.

Zereth posted:

Somebody made a really vibrant shade of pink, and banned Mr. Kapoor from using it.

It comes with a great EULA

http://stuartsemple.com/project/worlds-pinkest-pink-50g-powdered-paint-stuart-semple/

quote:

*Note: By adding this product to your cart you confirm that you are not Anish Kapoor, you are in no way affiliated to Anish Kapoor, you are not purchasing this item on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information and belief this paint will not make its way into that hands of Anish Kapoor.

The MSJ
May 17, 2010

Len posted:

I think GamesWorkshop did something like that with "space marine" which is why they got renamed Adeptus Astartes and the imperial guard became the Astra Militarum

I think this explains why Warhammer's reboot Age of Sigmar gave fancy fantasy names for things used to be called "elves" and "orcs".

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packetmantis
Feb 26, 2013
I've been in that walkway in Atlanta and it is hot as gently caress. I was there for a con and there was a guy in the walkway wearing a huge Skeksis costume, he must have wanted to die.

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