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targeted advertising is not about giving you what you want. it's about selling what they want.
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Oct 12, 2015 17:46
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sort of. The goal is to sell you something you want, either as a reinforcement for an existing product you use or an introduction to a new one you may not know about. Either way its far superior to getting the same car ad for the 100th time. If you are targeting your ads at people who aren't interested at all then that's your fault and you aren't targeting properly. the thing is, before targeted ads you had no way to know who was interested in your ads so it was just shotgun everyone and hope it sticks somewhere. the major fear of targeted ads is nobody actually wants your product or your target audience is much smaller than you thought and that means smaller ad budgets
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Oct 12, 2015 17:49
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targeted advertising is about treating ppl like livestock and it is very offensive for that reason imo
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Oct 12, 2015 17:49
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do everything you can do not see/hear ads because they are cancer lol if you suffer through broadcast tv
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Oct 12, 2015 17:49
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huh, I thought they already used cable boxes to track people's viewing habits.
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Oct 12, 2015 17:55
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Shaggar posted:sort of. The goal is to sell you something you want, either as a reinforcement for an existing product you use or an introduction to a new one you may not know about. Either way its far superior to getting the same car ad for the 100th time. If you are targeting your ads at people who aren't interested at all then that's your fault and you aren't targeting properly. far superior for the company, not the consumer. it exploits a massive informational assymmetry.
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Oct 12, 2015 17:59
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Mr Dog posted:targeted advertising is about treating ppl like livestock and it is very offensive for that reason imo
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Oct 12, 2015 17:59
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duTrieux. posted:far superior for the company, not the consumer. it exploits a massive informational assymmetry. the consumer is getting ads no matter what
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Oct 12, 2015 18:00
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I'm not 
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Oct 12, 2015 18:02
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then you don't matter
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Oct 12, 2015 18:02
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Bhodi posted:you don't think all those hilariously offensive lexus commercials are targeted towards us, do you? i feel like being angry today; what ads are these?
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Oct 12, 2015 18:02
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death to all advertisers
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Oct 12, 2015 18:03
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Shaggar posted:then you don't matter thats fine
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Oct 12, 2015 18:03
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Does anyone else know old people who will mention ads they saw on the television because they enjoyed them and found them witty or whatever and you just kind of stare blankly at them because they are old and insane
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Oct 12, 2015 18:04
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computer parts posted:huh, I thought they already used cable boxes to track people's viewing habits. Cable companies do, but a lot of the advertising people just ignore it and prefer Nielsen stuff.
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Oct 12, 2015 18:05
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im sure theres a not too small contingent of advertisers who prefer to ignore detailed consumer information cause it conflicts with their current ad spending.
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Oct 12, 2015 18:06
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Shaggar posted:right now they pay loads of money for lovely ads that they send out to everyone to hit the 5% market for the ad. w/ targeted ads you reduce your spend to that 5% and maybe even focus more on them in the actual ad. you would also limit repeats so they maybe only happen multiple times per show instead of per ad break. This may result in fewer ads seen by an individual consumer, but the ads they're seeing would be the ones targeted to them. please never get into advertising holy poo poo
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Oct 12, 2015 18:07
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there are plenty of people who want to do that kind of thing but the people w/ the money are still too old to understand it. that's why you're just now starting to see people talking about it.
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Oct 12, 2015 18:10
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hobbesmaster posted:depending on your definition of sport, nascar or ufc should win this easily ufc no longer allows fighters to wear sponsors logos, they made everyone switch to some horrible uniforms designed by reebok a lot of fighters are still upset about this
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Oct 12, 2015 18:11
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Shaggar posted:right now they pay loads of money for lovely ads that they send out to everyone to hit the 5% market for the ad. w/ targeted ads you reduce your spend to that 5% and maybe even focus more on them in the actual ad. you would also limit repeats so they maybe only happen multiple times per show instead of per ad break. This may result in fewer ads seen by an individual consumer, but the ads they're seeing would be the ones targeted to them. and how does that benefit the content producers or the cable companies? you just said that it will enable people to reduce ad spending and twitter/facebook/online ad integration just means that the ad money is shared between the tv station and other platforms. Shaggar posted:sort of. The goal is to sell you something you want, either as a reinforcement for an existing product you use or an introduction to a new one you may not know about. Either way its far superior to getting the same car ad for the 100th time. If you are targeting your ads at people who aren't interested at all then that's your fault and you aren't targeting properly. that's just what advertising people tell themselves so they can sleep at night after a long day of making the world a worse place by exploiting human psychological weaknesses to extract money from those who need it and sending it to those who just want to smaug-horde it. in short... H.P. Hovercraft posted:death to all advertisers and make it especially drawn out an painful for those that specialized in advertising to kids.
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Oct 12, 2015 18:11
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Necc0 posted:please never get into advertising holy poo poo he's just describing existing patents
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Oct 12, 2015 18:12
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Shifty Pony posted:and how does that benefit the content producers or the cable companies? you just said that it will enable people to reduce ad spending and twitter/facebook/online ad integration just means that the ad money is shared between the tv station and other platforms. Shifty Pony posted:that's just what advertising people tell themselves so they can sleep at night after a long day of making the world a worse place by exploiting human psychological weaknesses to extract money from those who need it and sending it to those who just want to smaug-horde it. I don't like watching ads anymore than anyone else, but theres a reason they exist and there are ways to maximize their usefulness to both the consumer and the advertiser in a way that is beneficial for everyone in the long term. Lots of this content goes away without ad support. That's why all your favorite tv shows get cancelled. Its not cause fox aired firefly out of order, its because the show didn't make enough money from advertisements. The alternative is paying more for the content and that's a system that is clearly working for streaming companies so that may become more of an option for TV content as well and targeted advertisements would be the first step. You can then establish and average value of a consumer in terms of ad dollars and then offer them the opportunity to pay that much to remove all ads.
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Oct 12, 2015 18:17
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Nintendo Kid posted:he's just describing existing patents oh yeah i know stand up and yell 'MCDONALDS' to return to your show
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Oct 12, 2015 18:19
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I can't wait until they figure out that the people who buy no ads are in of themselves another demographic that just needs to be targeted more subtly
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Oct 12, 2015 18:21
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ayn rand hand job posted:ufc no longer allows fighters to wear sponsors logos, they made everyone switch to some horrible uniforms designed by reebok lol those people are so trashy tho i bet they'll start gettin logo tattoos
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Oct 12, 2015 18:23
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Necc0 posted:i feel like being angry today; what ads are these? https://www.youtube.com/watch?v=z3eN9u5N2Q4
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Oct 12, 2015 18:29
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we have nearly the most insane ad targeting imaginable right now and the problem is there isn't enough ad inventory, it costs money to make different ads and so the fewer ads you make the better your [imaginary] return if they're effective, if your target audience is too small the numbers never add up if a company actually did good targeted marketing their reach would be so low that it wouldn't justify the size of their marketing department in the first place and there just wouldn't be as many ads out there good use of targeted advertising: buying MRI machine ads on every surface near a doctor's convention, the rest of the time those billboards are mostly worthless
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Oct 12, 2015 18:29
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basically it's not like one company wants all 10 ad slots for the same spot during one hulu show but hulu throws them in because to have no ads if they have none to show is unthinkable
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Oct 12, 2015 18:31
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Shaggar posted:the child plans their Disney vacation with the help of the advertisement and shows it to their parent who can then see pricing for the customized vacation. Its all inclusive and its reasonable. who can say no to this child??? calm down satan
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Oct 12, 2015 18:31
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ads will eventually be our marker for seasons the dreamforce equinox melting into the lush green of fanduelkings before the pumpkin spice onslaught
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Oct 12, 2015 18:32
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lol
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Oct 12, 2015 18:33
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JawnV6 posted:ads will eventually be our marker for seasons you can tell which convention is it town based on wardrobe, oracle/java world is coming up so lots of suits w/no ties and tumi roller laptop bags
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Oct 12, 2015 18:34
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qirex posted:basically it's not like one company wants all 10 ad slots for the same spot during one hulu show but hulu throws them in because to have no ads if they have none to show is unthinkable yeah that's definitely a thing but also I doubt hulu would allow anyone but the largest of advertisers to even purchase space. Even if hulu doesn't have anything to show
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Oct 12, 2015 18:34
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HAIL eSATA-n posted:do everything you can do not see/hear ads because they are cancer
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Oct 12, 2015 18:35
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qirex posted:you can tell which convention is it town based on wardrobe, oracle/java world is coming up so lots of suits w/no ties and tumi roller laptop bags I went to jboss world in boston one year and it was fun and I learned a lot about how much I didn't need jboss.
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Oct 12, 2015 18:35
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Mr Dog posted:targeted advertising is about treating ppl like livestock and it is very correct for that reason imo
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Oct 12, 2015 18:37
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qirex posted:you can tell which convention is it town based on wardrobe, oracle/java world is coming up so lots of suits w/no ties and tumi roller laptop bags it was the urban land institute last week, but that might just be because i work next to that subway construction
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Oct 12, 2015 18:38
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you said Lexus i know these ads 
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Oct 12, 2015 18:40
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if targeted ads worked better ide get nonstop porn and dota ads and that would pwn
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Oct 12, 2015 18:41
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Oct 12, 2015 18:42
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