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Trustworthy posted:
I'm a copywriter working for a publishing company. I don't know how your firm might differ than mine, but the biggest obstacle for me in my interviews was convincing the interviewer that yes, I do want to be a copywriter, and yes, I understand the job. As far as your portfolio goes, I would play it as straight as you can. If there is any Revenue On Investment (ROI) info associated with the copy (or whatever else you're bringing) then I would have it at the very tippy-top, maybe even handwritten in. A copywriting manager who is worth his salt will want to see 1) that you can string a sentence together a little bit, 2) initiative and maybe 3) how well your work has done in the past. Not necessarily in that order. Initiative might trump the other two. So, I would probably have the stuff scanned and printed onto 8.5 X 11, with any pertinent details handwritten in. I wouldn't go overboard with the flair - the firm has graphic artists to pretty the copy up, they just want to see your work.
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Feb 21, 2008 22:16
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| # ¿ May 4, 2024 04:35 |
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