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The Something Awful Forums > The Finer Arts > Creative Convention > The Dorkroom > Food Photography: Bully-Curating the Conventional Aesthetic
 
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notlodar
Sep 11, 2001

brad industry posted:

Because the current aesthetic for food photography is minimally styled food with natural looking lighting. Not that they don't style the food, because they do, but it's to put the emphasis on natural/healthy/organic/authentic cooking/whatever.


The vast majority of food photography isn't advertising. Truth in advertising laws don't have anything to do with the amount of styling either, it just has to be the actual product you would buy. McDonald's can't substitute a homemade bun for the photo of a burger, but they can pick one bun out of 1000, prop it up with toothpicks, put sesame seeds on perfectly with tweezers, and spray it with hairspray to get it to shine.
Can they actually spray it with hairspray? I remember reading somewhere about turkeys covered in motor oil, I think it said that everything photographed for food advertising has to be the actual product AND edible, or some such, so hairspray might not be very legitimate, even if you don't really see it. Some sort of FCC or FDA or F-somethingsomething regulation, but I can't really reference it, soooo...

* # ¿ Dec 16, 2009 05:35
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notlodar
Sep 11, 2001

 After being told that I am not a stylist of any magnitude, I picked 6 of the 7 cherries my cherry tree produced and arranged them like a true artist.



Or I was excited to finally have a camera with liveview to make better use of my hasselblad lens adapter.

* # ¿ Jun 2, 2014 03:01
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notlodar
Sep 11, 2001

 too much high art in here
* # ¿ Jul 12, 2014 21:19
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The Something Awful Forums > The Finer Arts > Creative Convention > The Dorkroom > Food Photography: Bully-Curating the Conventional Aesthetic