JohnnyRnR posted:

BE is a company. They use the ethical angle as their unique point of differentiation. There are a few other players in that sector and most of their marketing revolves around a basic principle of "more ethical than the next guy." Some people love it - I see it as crass. They're essentially using dead bodies as a prop to sell diamonds.

A conflict diamond is defined as a diamond not sold through the approved channels; "the diamond pipeline" as we call it. By law, rough diamonds without a Kimberly Process certificate are classified as blood diamonds. Pick a rough diamond up off the ground while vacationing in Africa and the authorities would seize it as an "unauthorized diamond."

The Kimberley Process is solely for the purposes of restricting supply, and even the founder left the organization in disgust. The standard industry rule is that 99.9% of all diamonds in the world are conflict free. Botswana, Canada, Australia, Russia, South Africa, etc: These countries are all major diamond producers without internal conflict

I was a big supporter of Canadian diamonds until uncovering impropriety in their assurance system. I quit selling them when I couldn't guarantee that the diamond was actually Canadian.