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Bruce Leroy
Jun 10, 2010

4liters posted:

Someone posted an article in the old thread citing a study done that showed that the enjoyment of a wine correlated better with the enjoyment of the occasion than the quality of the wine. This obviously has its limits, vinegar will always be taste lovely.

That's interesting.

It reminds me of this Caltech and Stanford study.

Basically, the stated price for a bottle of wine strongly influences perception of the wine, both in subjective claims from the tasters and changes in neurological activity in areas of the brain associated with pleasure.

So, people think an expensive wine tastes better than a cheap wine largely due to the difference in price, likely because they think price is correlated with quality.

There was a similar study where they found that the vast majority of wine tasters could not correctly differentiate and identify cheap and expensive wines, only a tiny minority of expert tasters could do so.

pork never goes bad posted:

Another obvious suggestion is Trader Joe's. They have a variety of inexpensive wine, some of which is quite nice. I've had good luck with Espiral Vinho Verde, as well as the Caves Des Perrieres Poilly Fume they have, though both of those are white wines.

I just started visiting Trader Joe's recently but I have to agree that they have a pretty good wine selection and are very cheap, too.

I personally like the Reggio Emilia Lambrusco Dolce they have for $5. It's great if you like frizzante and/or sweet wines. I'm kind of a novice with wines so I haven't really warmed up to drier wines yet.

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Bruce Leroy
Jun 10, 2010

4liters posted:

Some marketers did a study of Chinese perceptions of Australian wines. When they tasted the wines blind the tasters much preferred the Aussie ones to all the others, but when the people tasting tried the same wines while able to see the label they preferred the French wines.

Someone put this on facebook:
https://www.youtube.com/watch?v=9lIvGuCPZOc

That reminds me of The Judgement of Paris.

benito posted:

There's a solution to the price/quality perception when it comes to wine. Attend a private tasting where you go through a few dozen bottles, and then later help the host pour a few thousand dollars' worth of wine down the drain. Go to industry events where you swirl and spit a hundred times in an afternoon, and watch entire buckets poured down the drain every half hour. Repeat a few times. Use some of the leftover bottles to make Boeuf Bourguignon at home, with $10 of food ingredients and $90 of wine in the Dutch oven.

Also, learn what goes into the price of a bottle. Sometimes it's hype, sometimes it's justified. A lot of times it's small production or expensive real estate. Sometimes it's pricy because it required 15 years of careful storage before it could be properly enjoyed, and you've got to pay the back rent and air conditioning. I've had delightful $15 wines and $200 wines that I thought were a joke. I've also had 45 year old Cognac that was way expensive and was like a kiss on the forehead from God.

I've always recommended folks taste as much as possible, and try out various food pairings, even if you're breaking "the rules". I've always thought rare roast beef and an oaky Pouilly-Fuisse (a Chardonnay from France) was an amazing combination. Coq au vin is a chicken stew, but it's made with red wine, so go ahead and enjoy it with a spicy Zinfandel or something.

I think I agree with pretty much everything here.

I wasn't really saying that there are no good expensive wines, just that, generally, there's quite a bit of psychology and marketing going on that influence perceptions. Personally, I think people should just drink what they enjoy and not get caught up in all the bullshit that is the "prestige" and dick-waving of drinking expensive wine.

Regardless, would this be the thread to also discuss sake (Nihonshu) or is that better left for another thread because it's not technically wine?

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