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Ferrule
Feb 23, 2007

Yo!
At what point in your start-up process do you take into account branding (logo and subsequent pieces)? And if it's a physical product, packaging?

I've been in the design business for almost 20 years and started my own thing a few years back. It seems the numerous start-ups I contact have already completed that step or haven't even bothered and have no budget. Do you find it important? Is that aspect being taught in all these resources out there?

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