|
mcsuede posted:There are already a million places a lazy and lovely startup guy can find a logo at for cheap, why bother, and why target the bottom of the barrel anyway? People that go for that sort of thing probably aren't going to get anywhere with their business. I know there's a school of lean startup thought that completely disregards branding but that's a huge mistake, at the very least drop a grand and get a really good identity freelancer to put something together. Honestly, on the internet, the bottom of the barrel is a very very large place. I mean, the entire domain name industry is basically based on the soon-to-be-crushed dreams of the long tail. Seriously though, pre-branding is practically an oxymoron, the whole point of the brand is that people can identify what the gently caress you're providing. If you create a brand divorced from a product, by definition it's a ineffective brand. There's been a terrible trend in tech startups to pick some doofy name and assume that people will figure out what the gently caress it does because it's just sooooo cool, but that whole concept is basically a mockery of actual branding, not to mention an abject failure in the vast majority of cases.
|
#
¿
Oct 17, 2011 18:23
|
|
|
|
| # ¿ May 7, 2024 22:10 |
|
|
A lot of people think founders get a lot more than they do as well. By the time you go through a few rounds of funding and set aside for all the equity/stock options you've granted, their individual shares are probably in the low single digits. And then 1% of a $50 million company isn't exactly gently caress-you money, especially if you spent the part 5 years living on credit cards. And there aren't a lot of $50 million startups, truth be told.
|
|
#
¿
Dec 27, 2011 03:54
|
|