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I have two businesses I've built as a hobby, and I'd like to spend this winter marketing them as best I can. I would absolutely love any advice from fellow entrepreneurs. The first is a product based business called QuikCallus (https://www.quikcallus.com), which is a non-toxic glue used to create calluses for musicians and the like. I started out with adwords, which was successful in the sense that I made back the money I put into it and no more. I eventually ran out of stock which means its not sustainable going forward. I've halted ads and sell about 1 bottle a day - but I'd love to get the product into stores, I'm just not sure where to start. The second is a service based business called Tracktacular (https://www.tracktacular.com), which I had built for myself initially to track and log various things in one place with a simple interface (tasks, goals, dreams, games, etc). I have a handful of regular users and I started a blog as one way of marketing, although I had put it on hold for a while. I'd love to market this better but its inherently difficult to market a service that is an aggregate of many smaller services. Again I'd appreciate any advice, either with marketing strategy or where I should spend more of my time and energy.
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Nov 23, 2013 00:21
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| # ¿ May 20, 2024 16:06 |
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Thanks for the replies everyone. For QuikCallus I'll have better margins for my next shipment, I just need to scale down the cost of adwords or ideally eliminate it completely. I had focused on keywords like guitar finger pain, guitar callus etc. I tried to work those keywords into the home page for organic results. I don't know why WoT is flagging the site, I have a valid SSL cert and everything.. As for the local stores, whats a good general strategy? Bring them a few free samples? Do I follow up with them afterwards and ask them to restock if it was successful? Do I try to get it in one of those product books for store owners?
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Nov 23, 2013 12:51
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