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OmNom
Dec 31, 2003

I make a damn tasty cookie. https://bit.ly/rgjqfw
I started my own start up thread a week ago, this is just what I am looking for even more "entrepreneurs" to talk with. If there are any questions about food startups I can help.

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OmNom
Dec 31, 2003

I make a damn tasty cookie. https://bit.ly/rgjqfw

himurak posted:

Nice find thanks. I'm looking more for a brick and mortar grocery chain thing so this should give me some good perspective from the people who will (hopefully) be trying to get onto my shelves.

PM me dude or ask away in my thread. I'm by no means no an expert but I am well versed in the shoe string budget launches.

OmNom
Dec 31, 2003

I make a damn tasty cookie. https://bit.ly/rgjqfw
This time last year I posted a Financial Fitness log for myself and my company; then got busy and forgot about it. Well I am still around. Food start-ups are definitely not tech, but the hard work we put in is paying off. Our company pays for itself, my partner and I get a tiny draw, and big names are starting to finally look at us.

We've already done 18k in gross sales this YTD, two major distributors want to bring us on board, I am launching a new cookie line and people are now calling me to get our product.

It is crazy to think that this time last year I launched a company from my couch, sporting a severely broken ankle, relying on my business partner and I cold calling to get poo poo done. Ankle is healed, company is taking off, and we started turning a profit in 5 months.

What an an amazing year.

OmNom
Dec 31, 2003

I make a damn tasty cookie. https://bit.ly/rgjqfw

Scaramouche posted:

Good to hear it, I remember reading your initial stuff when it happened.

As an aside you've got a mixed content warning on your checkout page; means that some things are SSL encrypted and some not. Usually it's when someone hardcodes something like "http://name.com/something.gif" instead of hardcoding https or using relative references. Most browsers will warn about it (mine did) and could affect conversion rate.

You should also look at your CMS/cart; each page on average has >2800 lines, but it's all white space, there's maybe 150 lines of actual code in there. There's some suggestions here:
https://developers.google.com/speed/pagespeed/insights#url=http_3A_2F_2Fshop.smartplanetkitchen.com_2F&mobile=false

This applies to all your shop pages, not the home page.

Thanks for the info, I'll hold onto that. I am in the process of raising money via Indiegogo, private investors and a really col free loan program I found. Part of the money I raise is going to overhaul everything Internet. I got a bit shafted on the original page, and skinning of the store; but I am hamstrung until I get some more cash to expand on that side of the business.

I would gladly revive the old thread if there is interest in the process I've gone through to get here, as well as the pitfalls and successes inherent to being your own everything.

OmNom
Dec 31, 2003

I make a damn tasty cookie. https://bit.ly/rgjqfw

Scaramouche posted:

I don't know if you're set up for regional/long term stocking but I live in Vancouver and they are crazy about health-everything here. Have you tried to get tie-ups with organic retailers? They're kind of big box but some of the ones here are Urban Fair, Whole Foods, Choices, Greens, etc. Basically anyone on this page:
http://www.yelp.ca/search?find_desc=organic+grocery+stores&find_loc=Vancouver%2C+BC

There's also delivery services like spud.ca and organicsathome.com but they're more about '20km diet' than they are necessarily organic and the like.

I am set up for it, but would have to reinvest in Canadian Bilingual labels, that is an expensive outlay right now. Eventually I would want to grow to most of North America. My stuff is available in 55 locations, I'm revisiting various Whole Foods regional buyers for back to school, and have to get a submission packet together for H.E.B. (a regional Texas chain). Things are looking good right now.

OmNom
Dec 31, 2003

I make a damn tasty cookie. https://bit.ly/rgjqfw
I came on as a non-technical co-founder for a live streaming website, StreamShops and would like to get some feedback on site design, usability, and flow. My background is in operations, business development, and sales - I just closed down my own project, a cookie company, called A couple Smart Cookies.

Taking a cue from Kickstarter,Patreon and Twitch, he started StreamShops as way for online content creators to be supported directly by their followers. The operating costs are going up for "Youtube" and internet stars, while the margins they are working on are thinning. This didn't sit well with him and he wanted to provide an alternate platform for people to monetize their intellectual property.

My friend and I are working hard to drive traffic to the site, are surrounding up with some great technical minds who've done very well with tech startups, online/mobile games, and running large scale business operations. While we are not naive in thinking that we are able to directly compete with Youtube or Twitch, we do want to secure our own robust user base a see whose attention we can get. Right now we want to become another tool for online content creators to use to generate income and grow from there.

OmNom
Dec 31, 2003

I make a damn tasty cookie. https://bit.ly/rgjqfw

lunatikfringe posted:

Id like to give some constructive criticism so don't take it in a negative way. Your UI design definitely needs work. You may want to bring in a dedicated UI person to really jazz things up. Working in media you need to have really vibrant but fluid design. As a comparison, look at the Ustream and Vimeo sites. They are pretty good examples of a modern website layout and design aesthetic.

http://www.ustream.tv/

http://vimeo.com/

It doesn't take a lot of money or technical resources to design a good UI. Just have to have someone with really good artistic vision and know how. You might even want to explore outsourcing your UI design work if you don't currently have the expertise in house. Your idea is promising but needs better presentation.

I agree with you 100%, coming on late to the project many things were already in motion, so this is what I have to work with for the time being. Being pretty cash strapped a UI overhaul will take some time, most of the design is outsourced, unfortunately my friend really didn't know the right way to direct a designer when he started. It is much better looking than when he first showed me the site design. I put the link up for constructive criticism. Until we get a face lift we need to just get out name out there.

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OmNom
Dec 31, 2003

I make a damn tasty cookie. https://bit.ly/rgjqfw

All goo advice, and it isn't falling on deaf ears. I have read lean start up and I will revisit it. I am gathering all of this information for the founder, it is not my first time at building a business but it is his; I came on to help a friend out and clean up the small mess he's made. There is a bunch of cart before horse stuff going on with the site, I know. He's taken it this far, and is out of budget to do much more at this point. The "Field of Dreams" analogy isn't lost on me either, I threw it at him early on, didn't stick. Since he did build it, we need to find a way to make them come...sounds just a little dirty no?

Did he establish MVP before building the site? I don't think he fully grasped the concept. So here we are, site in hand and have to make it work with what we have. At this point I'll do what I can to help him, stranger miracles have happened. There is nothing for me to lose on this but a little free time, I'm not in it for money and I have a night job; but I do want to help my friend succeed if I can.

I appreciate the advice, retraction of the advice (which when I passed it to him, I vetoed a push to bring on a redesign before we have cash flow), and then more advice. The was built to suit the needs he perceived the market to have, so we'll work around that for now.

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