Register a SA Forums Account here!
JOINING THE SA FORUMS WILL REMOVE THIS BIG AD, THE ANNOYING UNDERLINED ADS, AND STUPID INTERSTITIAL ADS!!!

You can: log in, read the tech support FAQ, or request your lost password. This dumb message (and those ads) will appear on every screen until you register! Get rid of this crap by registering your own SA Forums Account and joining roughly 150,000 Goons, for the one-time price of $9.95! We charge money because it costs us money per month for bills, and since we don't believe in showing ads to our users, we try to make the money back through forum registrations.
 
  • Post
  • Reply
westborn
Feb 25, 2010


For about a century now, posters have been a important part of movie advertising.
Painted artworks for mainstream posters started to go extinct in the early 1990s with the rise of photo editing software. Nowadays most posters consist of photography and Photoshop.
Here we post, discuss, praise or ridicule the best, the worst and the ugliest posters & design trends of old and new.

Trends & clichés:
A selection of reappearing motifs - we all know the floating head & the bold red comedy title, but did you ever notice...

The back:


The back-to-back:


The spread:


Take a seat:


The beachhead - heads floating over beach visitors:


The bed:


The construed face:


The eye:


The eye-less:


The typeface:


The reflection:



Others include the yellow indie poster, the 40-year-old virgin gradient, the jump-and-shoot, three's company, the red dress, running scared, the lean, etc... after a hundred years it's hard to be original.
Images cobbled together from the huge collection of examples from Christophe Courtois' blog.


Colors & Techniques:

The blue/cyan/teal and orange contrast feels very pleasant to most people and exists on posters in a range from 'carefully selected imagery that actually uses those colors' to 'completely forced for the sake of it'.


It works, so, if it's not applied ineptly, you can't really blame them for using it. No need to post every new "blue & orange poster for them sheeples :smug:" just because you're in the know.

The grittier brother is the black and orange contrast mainly used for pure action movies


If the movie is about animals the go-to color is a deep lush blue.


The retro/Saul Bass-look:


Only a few modern movies actually use this and that's a good thing, considering only a few can pull it off.
The bulk of modern retro posters originate from independent designers like Olly Moss & fans and while their reduced look and clever visuals are pretty sweet and make nice decorations, their style rarely really fits the movie and many of them, like the Die Hard one, require you to have seen or at least know quite a bit about the movie beforehand to work.
I'm not sure the M:I4 poster is an official one, even if it was circulated as such, but I'm not a big fan of it either way - while it's a decent visual combination of a fuse and the Burj Khalifa, not knowing that this building would be featured in the movie and it's not yet iconic enough silhouette made me think it's part of an lock picking set at first.

A side-note about Typography: One of the most frequently used fonts on movie posters is Trajan, but thanks to it's rather restrained visuals it will still never be as noticeable as the butt-ugly Papyrus.

If all fails and those trends and techniques can't inspire a new poster there's always the old switcheroo:



The flood of lovely movie posters:

The seemingly deteriorating quality of movie posters was the trigger for the old thread, but it's not just the designers who are at fault.
When the producers are done giving their professional creative inputs, often they have to make due with awful source material, seeing as there are almost no actual photoshoots for posters anymore. Placing the actors heads from some random photos onto stand-ins is a given.
Even with mega-budget movies like John Carter the designers are forced to piece together something new out of actually high-quality promo pictures.


Another thing lots of people get irritated about are the missaligned credits (order of the names over the floating heads not the same as the actual actors depicted under them). That's a contract issue, not the designer's fault.

And then there's stuff like the MPAA's sometimes seemingly random interventions:
3 of these posters were rejected.

(Hint: The second The Hills have Eyes one was declared A-OK!)


DVD/Blu Ray covers:

Covers are not posters. You can still post them here if they are exceptionally good or bad. Criterion covers, for example, use great artwork most of the time, but would make rather bad posters a lot of times because they're seldom very telling - don't just randomly throw them at this thread, at least not without a few words why you feel the way you feel about them.

The more interessting aspect about covers is their often observed profit-metamorphosis, when studios decide to skip using interessting poster artwork in favor of something less specific/original in hopes to appeal to the taste of the masses.
They may even vary from country to country or release to release, often emphasizing action by adding elements not present in the movie.



Rules:
- If you post a poster, at least state if you think it's good or bad.
- Don't post with an unnecessary "I can't believe nobody posted this yet" comment - even though there are hunderts of thousands of posters out there, you'll probably manage to post one that was already here anyway...
- Don't overanalyze - Quit while you're ahead. If you don't really get anatomy or perspective all that well you probably shouldn't complain about it - or you'll look like right the fool when you get called out on it!


Links:
http://www.impawards.com/ - Great poster resource with annual poster awards
http://www.wrongsideoftheart.com - Archive of high-res poster scans
http://imgur.com - Image host. Don't leech images!
http://www.poster.com.pl/movie-us1.htm - polish movie posters
http://www.reelizer.com/ - Alternative poster art
Controversial Movie Posters

westborn fucked around with this message at 14:11 on Jan 21, 2012

Adbot
ADBOT LOVES YOU

westborn
Feb 25, 2010
Examples
I've grouped these together in view of the thread title, those are not in any way binding categories you'll have to sort the posters you want to post in.


The good
Interesting, clever and well done artwork is a start. A great poster ideally also conveys a sense of the theme or vibe the viewer can expect from the movie.




The bad
Posters that are lazily put together, unoriginal, boring, not very informative, illegible, confusing, unintentionally funny/offensive or bad imitations of better ones. Anatomy and perspective may differ from reality.


Giant Miley Cyrus looks away in shame as the decapitated head of some guy rockets into the sky, Dane Cook pales in a Crash imitation and Dreamworks' marketing department bravely defends it's reputation while Nic Cage fires his invisible gun.


The awful
Awful posters, likely cobbled together by the producers nephew, often missing any semblance of art direction. The real stinkers.




Special mentions

The (un)intentional hilarity that is the Yogi Bear teaser poster:


The King - don't stare at him too long, or he will stare back at you...


Holy hell, that's lazy:

westborn fucked around with this message at 14:14 on Jan 21, 2012

Aatrek
Jul 19, 2004

by Fistgrrl
That's one hell of an impressive opener to this thread.

Also, I never realized that the 127 Hours poster was also a subliminal hourglass shape until you posted that thumbnail.

blackguy32
Oct 1, 2005

Say, do you know how to do the walk?
The running pose poster comes to mind for me.

Examples: Bourne Identity, Adjustment bureau

emgeejay
Dec 8, 2007

westborn posted:



This one was just voted Worst Movie Poster of the year.

Mister Chief
Jun 6, 2011

Max22 posted:

This one was just voted Worst Movie Poster of the year.

That's the laziest but I think this one is worse.

Embiggen
Jan 12, 2011

The Lucas Lee posters from Scott Pilgrim were great parodies of movie poster clichés:


blackguy32 posted:

The running pose poster comes to mind for me.

Examples: Bourne Identity, Adjustment bureau

Supercar Gautier
Jun 10, 2006

Embiggen posted:



Nobody will ever write a better tagline than this.

Desperado Bones
Aug 29, 2009

Cute, adorable, and creepy at the same time!


Sometimes you have professional graphic designers doing a bad job, and sometimes you have a kid that barely knows how to use Photoshop:

Oh, and a goon acted in this one. He/She says the movie is bad.

sub supau
Aug 28, 2007

Holy poo poo I feel like an idiot - I never noticed the 127 Hours poster design was basically an hourglass!

scary ghost dog
Aug 5, 2007
Cool website for B-Movie posters at 300 dpi for the most part: http://www.wrongsideoftheart.com

emgeejay
Dec 8, 2007

Desperado Bones posted:

Sometimes you have professional graphic designers doing a bad job, and sometimes you have a kid that barely knows how to use Photoshop:

Oh, and a goon acted in this one. He/She says the movie is bad.

Bad? Really?

https://www.youtube.com/watch?v=jGPz-uxhJt0
code:
" BRILLIANTLY" !
  "ORIGINAL"

emgeejay
Dec 8, 2007

Oh man, I can't believe quote/edit finally tripped me up

Desperado Bones
Aug 29, 2009

Cute, adorable, and creepy at the same time!


Max22 posted:

Bad? Really?

https://www.youtube.com/watch?v=jGPz-uxhJt0
code:
" BRILLIANTLY" !
  "ORIGINAL"

Originally bad,brilliantly bad, the poster goes perfectly with the movie. :allears:
I wish they had made the effort to create a good looking poster to fool a lot of people.

Mierenneuker
Apr 28, 2010


We're all going to experience changes in our life but only the best of us will qualify for front row seats.

I think it is worthwhile to bring this one back from the "flood of lovely movie posters" thread.


Someone mentioned before that "one women" refers to her being cloned, so that's word play instead of a typo.

Also, a great website for fan-made posters is reelizer.com

Mierenneuker fucked around with this message at 11:15 on Jan 21, 2012

Vargo
Dec 27, 2008

'Cuz it's KILLIN' ME!

westborn posted:

The King - don't stare at him too long, or he will stare back at you...


Thanks to Sheldrake and the CineD Secret Santa, I now have a framed copy of this hanging in my house.

Carthag Tuek
Oct 15, 2005

Tider skal komme,
tider skal henrulle,
slægt skal følge slægters gang



This bears repeating; the design process of many a DVD/blu-ray cover:

Dissapointed Owl posted:

:clint: So, we got a slow drama about a family dealing with the after-effects of both a physical and psychological rape of a young girl by an internet predator.

:) How about this?



:clint: That's pretty good. Tells everything you need to know about the premise and... wait. Clive Owen's in this? Clive "Sin City/Shoot 'Em Up/The International" Owen?

:raise: Yeah, but it's a very dramatic role and...

:clint: A father who's daughter is in trouble... Everyone loved Taken, right?



:( But his daughter was never really 'kidnapped', it's more of a metaphorical...

:clint: I can see it now, a man on a mission to save the daughter that was taken from him.



:confused: A gun? But he never actually had a gun in the mo...

:clint: Should we stress the action premise more?

:confused: What action prem...



:suicide: Fuuuuuuuuuuuuuu

Alhazred
Feb 16, 2011




There's also Children of Men that went from this:

To this:

Call Me Charlie
Dec 3, 2005

by Smythe

westborn posted:

Trends & clichés:
A selection of reappearing motifs - we all know the floating head & the bold red comedy title, but did you ever notice...

How about the half-face?

Desperado Bones
Aug 29, 2009

Cute, adorable, and creepy at the same time!


Alhazred posted:

There's also Children of Men that went from this:

To this:


:( Aw ,man...Children of Men had some awesome posters. What a shame!

Also, I'm glad my DVD of Full Metal Jacket is this:


Instead of this:

Coffee And Pie
Nov 4, 2010

"Blah-sum"?
More like "Blawesome"
Speaking of bad DVD covers, I'm really not loving the cover for Drive that's due out soon:

Not a sign of the retro hot-pink font, Ryan Gosling's whole body appears to be animated, and for some reason they put the scorpion on the front of his jacket too. But that shouldn't stop everybody from buying and watching it, because it was excellent, and has a fantastic cast too.

edit: I'm just noticing it now because it's thumbnailed, but is it just me or is his head juust ever-so-slightly too big for his body?

Xenophon
Jun 28, 2003

by FactsAreUseless
Grimey Drawer
Also the hammer handle looks really wonky and he's holding it backwards which is very distracting

Also this is a really good OP

Also also also

Jedit
Dec 10, 2011

Proudly supporting vanilla legends 1994-2014

Coffee And Pie posted:

edit: I'm just noticing it now because it's thumbnailed, but is it just me or is his head juust ever-so-slightly too big for his body?


The other way around, I'd say - he's been giraffe-necked.

Chris Knight
Jun 5, 2002

me @ ur posts


Fun Shoe
Why are you people using TIMG for small pictures?

Other than that, great thread!

Sheldrake
Jul 19, 2006

~pettin in the park~

Vargo posted:

Thanks to Sheldrake and the CineD Secret Santa, I now have a framed copy of this hanging in my house.

I think framing is the only option, really. :D

Chrtrptnt
Aug 18, 2008
I recently saw this dvd in a discount bin at Wal-mart and laughed at how bad the cover looked. I thought it may have gotten a lovely dvd cover but the original movie poster used the same artwork. It includes the over utilized orange/blue combo, poor photoshopping and mysterious lighting. This is an Italian cover, but its basically the same as what I remember seeing and still gets the point across.

Slasherfan
Dec 2, 2003
IS IT WRONG THAT I ONCE WROTE A HORROR STORY ABOUT THE BUDDIES? YOU KNOW, THE TALKING PUPPIES?

Taylor Lautner finishes his shift at a hospital and goes home.
The poster may have been silly but at least it gave some indication as to what kind of movie is was, this just looks lazy.

SaltyJesus
Jun 2, 2011

Arf!

westborn posted:

The (un)intentional hilarity that is the Yogi Bear teaser poster:


By God! That is amazing.

To contribute to the thread here is a great scrolling gallery of minimal movie posters. (From the aptly named Minimal Movie Posters tumblr.)

Gonz
Dec 22, 2009

"Jesus, did I say that? Or just think it? Was I talking? Did they hear me?"
I got this several years ago before Tron: Legacy was released. (There was a link in the Tron thread in this forum to the site selling them).

Picked up a decent frame for it and to this day it hangs in my office at work. I'm partial to Tron because it's the first ever movie I saw in theaters. I'm also a total mark for those minimalist posters.

Desperado Bones
Aug 29, 2009

Cute, adorable, and creepy at the same time!


Keep posting the minimalist posters, those are really weird to find over here and I love them.

-
Transition from good poster, to bad DVD cover.

I heard the one on the left was censored in the US, is that true? Because in my country we had it in all its gory glory. And I don't care if the movie was crap,or if it is a copy of whatever, I still want that poster in my wall:


Meh DVD cover:

The Triumphant
Sep 2, 2011

Yeah, I've seen Robocop. Bitches, leave.
Here's a really, really boring poster:


That film is so goddamn insane and unhinged, and they went with gray floating heads looking serious. There's a scene where Nic Cage breaks into a nursing home, shaves while interrogating someone, and then points a gun at an old lady's head and threatens to shoot her for spending her grandkids' inheritance money on oxygen. There's a scene where he orders a dead body to be shot because the man's soul is breakdancing in the background. It's a film where Nic Cage plays a hunchback who smokes crack with Xzibit and hallucinates iguanas.

At least the back of the DVD case has him screaming at lizards.

Rageaholic
May 31, 2005

Old Town Road to EGOT

The Triumphant posted:

Here's a really, really boring poster:


That film is so goddamn insane and unhinged, and they went with gray floating heads looking serious. There's a scene where Nic Cage breaks into a nursing home, shaves while interrogating someone, and then points a gun at an old lady's head and threatens to shoot her for spending her grandkids' inheritance money on oxygen. There's a scene where he orders a dead body to be shot because the man's soul is breakdancing in the background. It's a film where Nic Cage plays a hunchback who smokes crack with Xzibit and hallucinates iguanas.

At least the back of the DVD case has him screaming at lizards.

Maybe poo poo like this is why this film was ignored by so many people. If the poster / DVD artwork was some kind of tastefully done montage of him almost killing the old woman, breaking into the pharmacy, and doing drugs with Xzibit, maybe people would have given it more of a chance. But that artwork doesn't represent what the film is actually about, so some people who see it are wary of watching the film.

It needs to convey a message of how batshit insane the film is while not actually giving everything away, as opposed to "This is a movie with people in it."

Liar
Dec 14, 2003

Smarts > Wisdom
Harry Potter's taken a creepy turn with the latest film apparently.

scary ghost dog
Aug 5, 2007

Liar posted:

Harry Potter's taken a creepy turn with the latest film apparently.



The version of this in our theater is cropped to just be the photograph, making it anyone's guess what the movie is.

Young Freud
Nov 26, 2006

Vargo posted:

Thanks to Sheldrake and the CineD Secret Santa, I now have a framed copy of this hanging in my house.

Now is the mission to get all the principals to sign that copy. I think Grodin still alive.

Alhazred
Feb 16, 2011




Liar posted:

Harry Potter's taken a creepy turn with the latest film apparently.



So scratched out eyes is the new trend now?

Uncle Boogeyman
Jul 22, 2007

SaltyJesus posted:

To contribute to the thread here is a great scrolling gallery of minimal movie posters. (From the aptly named Minimal Movie Posters tumblr.)

I find most 'posters' in this style pretty stupid and obnoxious, but this one really takes the cake.



Seriously, it's somehow even worse than that Matrix poster with the battery.

Alhazred
Feb 16, 2011




That color scheme is pretty ugly.

The Triumphant
Sep 2, 2011

Yeah, I've seen Robocop. Bitches, leave.

Rageaholic Monkey posted:

Maybe poo poo like this is why this film was ignored by so many people. If the poster / DVD artwork was some kind of tastefully done montage of him almost killing the old woman, breaking into the pharmacy, and doing drugs with Xzibit, maybe people would have given it more of a chance. But that artwork doesn't represent what the film is actually about, so some people who see it are wary of watching the film.

It needs to convey a message of how batshit insane the film is while not actually giving everything away, as opposed to "This is a movie with people in it."

At least Herzog's no stranger to really awful DVD covers.

Adbot
ADBOT LOVES YOU

BullChicken
Jun 1, 2000

Gary, me need sex now inside please
So what do people think of the new JDatE poster? I kind of like it but thought they could have used something more interesting.

  • 1
  • 2
  • 3
  • 4
  • 5
  • Post
  • Reply