Aquila posted:

I worked in the bluray business for a while shortly after it won that format war. The insider's perspective was very interesting. I learned that BD won due to solid industry promotion even though most of the people mastering discs and making extras felt that hd-dvd had a much superior set of tools available. Apparently MS not going all the way with backing hd-dvd and putting it on the xbox360 was also turn off to other people in the industry. Also the bluray name is solely due to Sony wanting a somewhat logical continuation to CD and DvD, hence BD. They had someone come up with something that sounded cool and abbreviated to BD.