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Emmideer
Oct 20, 2011

Lovely night, no?
Grimey Drawer
From what I've read with video games (specifically articles about the humble bundle), the pay what you want model is less of a way to release a product and more of a way to promote it after it's died down. When you initially release a product, charge what it's worth. Then, after your initial sales, put it on sale for a lower amount to promote more sales. Finally, after going through the normal price/sale cycle for a bit, set it to PWYW to squeeze the last bit of money out of it. This maximizes your profit, exposure, and perceived quality of your product.

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