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From what I've read with video games (specifically articles about the humble bundle), the pay what you want model is less of a way to release a product and more of a way to promote it after it's died down. When you initially release a product, charge what it's worth. Then, after your initial sales, put it on sale for a lower amount to promote more sales. Finally, after going through the normal price/sale cycle for a bit, set it to PWYW to squeeze the last bit of money out of it. This maximizes your profit, exposure, and perceived quality of your product.
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# ¿ Sep 17, 2013 16:04 |
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# ¿ May 19, 2024 19:37 |