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I would love to get some critique of my e-commerce website - https://www.coldpressjuicers.net - both from design and customer use/layout standpoints. I have absolutely no web design experience, but the templates Shopify has at least gave me a decent starting point. I would also be happy to share any of the ideas and experience I've had that led me to make all the design decisions I've made so far. The idea behind my website is that, in regards to juicing, there are a few different kinds of people entering the site: Group A: People who don't know anything about juicing. Group B: People who know enough about juicers in general to want one, but don't know what kind of juicer to buy. Group C: People who know what kind of juicer they want and are just looking for a place to buy it. I'm targeting the last two. I originally had a lot more information on my site for Group A people, but it all seemed to just get in the way of conversions for Groups B and C. -- So, people enter my site in a few different ways: 1) Product listing ads on google. These are the ads that show the item and the price, pretty straightforward. These link directly to products, such as: http://www.coldpressjuicers.net/collections/all-cold-press-juicers/products/omega-j8006-juicer http://www.coldpressjuicers.net/collections/all-cold-press-juicers/products/omega-vert-vrt350hd-commercial-juicer http://www.coldpressjuicers.net/collections/all-cold-press-juicers/products/tribest-slowstar-sw-2000 http://www.coldpressjuicers.net/collections/all-cold-press-juicers/products/kuvings-silent-juicer http://www.coldpressjuicers.net/collections/all-cold-press-juicers/products/tribest-solostar-3-juicer (this one being an example of a product where there aren't a lot of pictures/video available) These target Group C people since they are already directly at the product and just have to add it to the cart. Unfortunately, conversions haven't been too good with these. 2) Search ads on google/bing tied to searches for specific products. These link to landing pages featuring the product searched for, followed by copy. The copy briefly mentions why juicers in general are great, but is mostly about why cold press juicers are the best. Example landing pages: http://www.coldpressjuicers.net/pages/kuvings-silent-juicer http://www.coldpressjuicers.net/pages/tribest-slowstar http://www.coldpressjuicers.net/pages/hurom-hh-premium-slow-juicer http://www.coldpressjuicers.net/pages/green-star-gse-5000-elite-twin-star-juicer http://www.coldpressjuicers.net/pages/super-angel-5500-all-stainless-steel-twin-gear-juicer (again a lack of pictures makes some worse) These target people in Group C who need a little more reinforcement as to why they should buy a juicer and why this type of juicer is the best. I've been pondering replacing all references to generic 'cold press juicers' in the copy to the juicer featured on the landing page, but the problem is that the same copy is used on the homepage - see the following third path in. 3) Seach ads for 'cold press juicers' or similar generic terms, or facebook ads, and most other generic links in. These link directly to the homepage: https://www.coldpressjuicers.net On the home page are, from top to bottom: - a featured products slideshow with call to action - free shipping/return policy promo images - copy (that again briefly mentions why juicers are great but is mostly about why the kind of juicers I have are the best) - another call to action - another featured products list This path is designed to target Group B people, hence the brevity of the copy content about juicing itself (I did just recently install click/attention tracking software though, and it showed that much more attention was directed to why juicers in general are great vs why cold press juicers are the best kind. So this may be a mistake...). Anybody who wants more info about juicing can click on the blog (http://www.coldpressjuicers.net/blogs/news) link in the menu bar, but the idea is to focus most people on the 'BUY A JUICER' link on the menu bar. -- Those who do click the 'BUY A JUICER' link on the menu bar are sent to the page that lists all the juicers I have: http://www.coldpressjuicers.net/collections/all-cold-press-juicers. I haven't set up this function yet, but there will be checkboxes on the left for people to select and sort the juicers - type (vertical, horizontal, twin gear), a certain manufacturer, all juicers below $300, etc. This is a change from how I used to have it set up: the 'BUY A JUICER' link on the menu bar had a drop down menu with types of juicers, but this seemed to add hesitation as more people were then wondering what the different types meant. With the new checkbox system (that I'll have set up as soon as I have a night off... I promise!), people who know what the different types are can sort by type, while the people who don't know or don't care won't be distracted by that option. I used to have product blurbs under each juicer in this view, but settled on leaving all the copy on the product page itself to encourage more clicking through to products, where the add to cart button is closer... good or bad decision? -- That's all I've got to start... any and all advice will be greatly appreciated. Thanks in advance!!!
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Nov 13, 2013 20:36
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Oh My Science posted:Just a few quick comments while I'm at work: I did just bold it last night to make it stand out... didn't think about that consequence. I think I will change it back, it makes sense that it could confuse people and I'm trying hard to avoid that. Thanks! I will definitely work on trimming down the wall o' text, both on the main and landing pages.
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Nov 13, 2013 21:27
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I did have prices on there before, but I took them off to try to encourage click-throughs to the products, thinking that keeping the price next to the add to cart button would be better. I have no idea what the accepted best practice is for that but now that I think about it, most big name websites do have prices accompanying their featured products on their homepages... so I'm gonna assume they did the research and that way is better. I imagine it could set expectations properly for when they are viewing the product.
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Nov 13, 2013 23:04
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