Boogaleeboo posted:

They basically took a zillion hits to their image, both in and out of the shadows. In the shadows it's well known that they never gave a poo poo about technomancers and only sold the "We are a kinder, gentler megacorp!" line to get technos to join them. They had no intention of ever really helping them, and when that got found out and technos got a bit angry they started killing them and blamed the entire thing on the technos themselves. It worked, to some degree, in the public eye. What didn't work for them was the entire business in the Aztlan/Amazonia War, where they tried to use their super l33t awesome PR abilities to gently caress over Aztlan. You know, the most evil country on the planet. Sadly they forgot that Aztlan is actually insanely competent where it matters, and can turn around any situation, no matter how dire. The end result is that Horizon looked like dishonest bastards that invented stories and staged atrocities picking on poor, innocent Aztlan, and Aztlan came out looking almost like heroes that defended humanity from a rampaging dragon.

So they pretty much lost all claim to moral superiority on any level even *in* the public eye and really cemented their place as the most useless and powerless megacorp. They couldn't even make *Aztlan* look bad. In an imperialist war. What the gently caress is the point of a PR corporation that can't make the actual sacrifice human beings to eldritch horrors country look bad?