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Lumberjack Bonanza posted:That is a total bullshit attempt to spin the ad as anything but a complete failure. I dunno. Watching it, I wondered if it was some like, super-high, meta-meta-meta PR presentation. Like, how people who don't really pay attention to current art trends might scoff at something considered way-high art? It's like, it was made for that crowd that's several levels into that PR bullshit as well, and it's really impressive in a reified kind of way.
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Dec 8, 2014 05:45
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Troublemaker posted:I don't know how dumb of an advertising move this was, but it sure pissed me off. In case you've never heard of it, the Elf on a Shelf is an ugly little elf doll that you move around your house nightly before Christmas every year to convince your kids he's a real spy for Santa so they're threatened into behaving.
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Dec 8, 2014 06:28
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Xander77 posted:Perhaps the problem is with that concept rather than a commercial? It's a terrible thing, but it's weird that the commercial undermined the marketing premise that had been in play for several years, which was "Parents, buy this elf doll and book and have a game with your kids where you pretend it's real."
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Dec 8, 2014 06:49
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I'm happy for anything that reduces the demand for those creepy-rear end stalker dolls.
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Dec 8, 2014 06:59
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It's a fun* way to teach your kids about the surveillance state. *for certain values of "fun"
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Dec 8, 2014 07:15
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AlbieQuirky posted:It's a terrible thing, but it's weird that the commercial undermined the marketing premise that had been in play for several years, which was "Parents, buy this elf doll and book and have a game with your kids where you pretend it's real." This is it exactly. I'm no fan of the Elf on a Shelf or the concept behind it, but my husband liked it so he bought one. My 5-year old and 2 1/2-year old absolutely love it. Personally I was more worried that they'd be scared of it (a creepy little elf doll moving around the house at night would've given me nightmares) than that they wouldn't believe in it. But then the ad comes out that's completely opposite of the whole marketing strategy behind it (which could've also destroyed the fantasy for a lot of little kids), and I have to wonder WTF they were thinking.
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Dec 8, 2014 07:29
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MetroPCS - "That's period power" Absolutely terrible marketing, hope people were fired. http://www.adforum.com/creative-work/ad/player/34489876
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Dec 8, 2014 08:17
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When Kraft wanted to expand their line of horrible vegemite spreads they decided to let the customers come up with the name like so: Seems like a pretty standard bullshit competition right? Well the winner they ended up picking was this:  The reaction against the name was so strong that the guy who won the competition ended up leaving the country.
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Dec 8, 2014 08:36
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Farmland Park posted:I liked this one from China earlier this year: Not as bad as that, but I have seen some dating site commercial (Eharmony I think?) that's basically a dude with his mom basically saying "I broke down and went to this site because my mom wouldn't stop badgering me to get a girlfriend."
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Dec 8, 2014 11:20
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NoNotTheMindProbe posted:When Kraft wanted to expand their line of horrible vegemite spreads they decided to let the customers come up with the name like so: Didn't it get changed just to 'Cheeseymite' or something like that because it was a 'milder' cheese and vegemite mix they wanted to market to non-Aussies.
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Dec 8, 2014 13:01
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No, they couldn't trademark it as Cheesymite (which every sane person thought it should be named) because a bakery chain here called Baker's Delight had called one of their products that already (that is, a cheesymite scroll; vegemite and cheese in a scrolled piece of bread; a tasy alternative for a sandwich at lunch). And they weren't trying to market it to non-aussies, they were just trying to capitalise on the fact that a lot of people who eat vegemite don't just eat it straight on bread, they eat it with some cheese or butter. Thing is, one of the things vegemite is known for is its keepability, it's so salty that it keeps practically forever, and you can just chuck an open jar in the cupboard (with a lid on of course) and it's done, stored. That type of vegemite needs to be refrigerated because whatever they added (some variety of "cheese") can go rancid, so you can't take it camping. Also it didn't sell well because ISNACK 2.0 is a loving dumb name. It ended up getting renamed Cheesybite but I've not actually seen a jar of it in the shops. Apparently a third of the votes in the original competition went to "none of the above" 
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Dec 8, 2014 13:20
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My god, iSnack 2.0? I can just imagine the guy submitting that as a joke, and being both horrified and amazed when it won. It also reminds me that I don't think anyone has posted the time when Mountain Dew let the internet name it's new flavour... 
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Dec 8, 2014 13:20
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lt_kennedy posted:Didn't it get changed just to 'Cheeseymite' or something like that because it was a 'milder' cheese and vegemite mix they wanted to market to non-Aussies. Vegemite Cheesybite. It's a mix of Vegemite and Kraft cream cheese.  As for the name iSnack 2.0: Wikipedia posted:The name was chosen by a panel of marketing and communication experts to appeal to a younger market, capitalising on the popularity of Apple's iPod and iPhone. I'm convinced that "social media/marketing expert" is the most full-of-poo poo job in existence.
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Dec 8, 2014 13:21
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Bertrand Hustle posted:I'm convinced that "social media/marketing expert" is the most full-of-poo poo job in existence. They only have to fool one sixty year old who hasn't left the office in twenty years and is convinced that the year is 1981. Then by the time he's worked it out, you've already been paid.
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Dec 8, 2014 13:31
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AlbieQuirky posted:It's a terrible thing, but it's weird that the commercial undermined the marketing premise that had been in play for several years, which was "Parents, buy this elf doll and book and have a game with your kids where you pretend it's real." I'm pretty sure the premise is actually for a bunch of stay-at-home moms with nothing better to do to post on Facebook about the "cute, clever, and totally original" places they hide their Elf, so that other do-nothing stay-at-home moms can comment on what a cute, clever, and totally original job they did at hiding their Elf.
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Dec 8, 2014 14:50
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DrBouvenstein posted:I'm pretty sure the premise is actually for a bunch of stay-at-home moms with nothing better to do to post on Facebook about the "cute, clever, and totally original" places they hide their Elf, so that other do-nothing stay-at-home moms can comment on what a cute, clever, and totally original job they did at hiding their Elf. I really want to believe at least one parent has had it inching closer and closer to their kid's bed. On Christmas the kid wakes up and it's on the bedside table, staring him in the face. 
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Dec 8, 2014 15:50
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Just do like people do in the Alpine countries and tell them that if they misbehave Krampus, Santa's demonic assistant, will beat them with branches and/or drag them to hell and eat them alive. Then have someone dressed as a demon come over and swing branches at them and demand treats. If you're feeling a bit Dutch you can do something similar but replace the demon with black slaves and hell with Spain.
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Dec 8, 2014 15:57
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FreudianSlippers posted:Just do like people do in the Alpine countries and tell them that if they misbehave Krampus, Santa's demonic assistant, will beat them with branches and/or drag them to hell and eat them alive. Then have someone dressed as a demon come over and swing branches at them and demand treats.
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Dec 8, 2014 17:59
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trickybiscuits posted:I thought it was six to eight black men and "Saint Nicholas will put you in a bag and pretend to kick you." People have the most specific fetishes.
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Dec 8, 2014 18:07
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Elfface posted:It also reminds me that I don't think anyone has posted the time when Mountain Dew let the internet name it's new flavour... To be fair, "Hitler did nothing wrong" is delicious.
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Dec 8, 2014 18:36
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Who is this Granny popular enough to merit six places on the Top 10?
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Dec 8, 2014 18:39
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Jastiger posted:I felt like this was the douchiest commercial ever and pretty much guarantees I'd never buy a Cadi ( I may be exaggerating). This is actually a great commercial, but the audience is limited which can make it bad if the media buyer isn't great at her job. The intended audience isn't people like you Jastiger, but people like Pete Campbell from Mad Men. Also the ingenious blend of "not wasting time" with electric powered car is great. Busy people that get poo poo done hate spending time in line or pumping gas at a station. With electric, you can spend time with family or working while it charges. Good on you though for working hard. You make stacks of cash and you deserve toys like this.
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Dec 8, 2014 18:53
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Snatch Duster posted:This is actually a great commercial, but the audience is limited which can make it bad if the media buyer isn't great at her job. The intended audience isn't people like you Jastiger, but people like Pete Campbell from Mad Men. You can literally say this about ANY commercial listed here. "You aren't the target audience".
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Dec 8, 2014 19:02
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Jastiger posted:You can literally say this about ANY commercial listed here. "You aren't the target audience". Who the gently caress is the target audience of those weird PSP ads with the racist stereotypes portrayed by talking squirrels?
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Dec 8, 2014 19:05
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Snatch Duster posted:This is actually a great commercial, but the audience is limited which can make it bad if the media buyer isn't great at her job. The intended audience isn't people like you Jastiger, but people like Pete Campbell from Mad Men. The problem is that you're not just marketing that one specific item, in this case a particular model of car, but you're also marketing the entire brand with each advertisement. Making an ad appeal to a small portion of the population isn't a bad thing, but it shouldn't be done in a way that can give the majority of viewers a sour opinion of the brand as a whole.
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Dec 8, 2014 19:10
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Jastiger posted:You can literally say this about ANY commercial listed here. "You aren't the target audience". https://www.youtube.com/watch?v=3CEa9fL9nS0 I can more or less guarantee you that anyone watching the Seahawks wipe the floor with the Eages is pretty much not the target audience for this, either.
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Dec 8, 2014 19:15
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The White Dragon posted:https://www.youtube.com/watch?v=3CEa9fL9nS0 Ehh I dunno, I can see that one being a broad appeal. Kind of.
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Dec 8, 2014 19:21
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The White Dragon posted:https://www.youtube.com/watch?v=3CEa9fL9nS0 At first I thought they got famous gamers/youtube commentary dudes to do the voices, but apparently that's Jimmy Fallon and Justin Timberlake. I dunno if the UK ads, which feature the guys from The IT Crowd, are better or worse. At least the voices are instantly recognizable?
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Dec 8, 2014 19:24
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Bertrand Hustle posted:Who the gently caress is the target audience of those weird PSP ads with the racist stereotypes portrayed by talking squirrels? There was this one kid at my college who wore cat/dog ears and a tail regularly, was always playing PSP by himself and spouted the most ignorant and comically stupid stereotypes. Sounds like this ad is right up his alley. He could also be smelled from across the room, earning him the nickname "caveman".
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Dec 8, 2014 19:29
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Jastiger posted:You can literally say this about ANY commercial listed here. "You aren't the target audience". Not really. Hydrogenated posted:The problem is that you're not just marketing that one specific item, in this case a particular model of car, but you're also marketing the entire brand with each advertisement. Making an ad appeal to a small portion of the population isn't a bad thing, but it shouldn't be done in a way that can give the majority of viewers a sour opinion of the brand as a whole. That is true, but a small portion of the population in the US buys new Cadallacs. I doubt the majority that viewed this ad had a bad opinion on it though. Most likely the majority wasn't affected. Snatch Duster has a new favorite as of 19:41 on Dec 8, 2014 |
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Dec 8, 2014 19:38
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Jastiger posted:You can literally say this about ANY commercial listed here. "You aren't the target audience". 
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Dec 8, 2014 19:41
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Snatch Duster posted:Not really. Yeah, Cadillac is probably a terrible example now that I think about it. They already attract a pretty specific type of person.
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Dec 8, 2014 19:50
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The target audience: neo‐Nazis.
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Dec 8, 2014 20:24
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Hmm maybe it is a bad ad for most people but good for those people. We had a discussion on this in a group at work talking about advertising and every person from the top on down hated the commercial. I got the vibe that if someone could afford a Caddi, they'd feel embarrassed about it with that kind of attitude associated with it.
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Dec 8, 2014 20:40
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I can't find any pictures of it now, but (outside North America) has occasionally run a promotion where your straw changes color to indicate that you've won a prize - called "Suck It And See" Also this:  And here in Chicago, this:  Also, I can't stand those Lexus commercials around this time of year where a family gets a new SUV with a big bow on the roof in the driveway on Christmas morning.
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Dec 8, 2014 20:40
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Wilford Cutlery posted:
Actually came back to post it but then it was Dumb moves, not irritating moves. On a similar note with marketing, isn't it interesting how nearly every "performance" vehicle that is marketed, you have to break the law to use them as they are designed and shown in the commercials. Few other products are intentionally marketed doing illegal things in order to sell them.
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Dec 8, 2014 20:52
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Wilford Cutlery posted:Also, I can't stand those Lexus commercials around this time of year where a family gets a new SUV with a big bow on the roof in the driveway on Christmas morning. Don't forget the part where their SO hands them a small gift box, but -- surprise! -- it's actually a set of keys. 
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Dec 8, 2014 20:53
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 http://tvtropes.org/pmwiki/pmwiki.php/Horrible/Advertising:
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Dec 8, 2014 20:59
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Jastiger posted:Hmm maybe it is a bad ad for most people but good for those people. We had a discussion on this in a group at work talking about advertising and every person from the top on down hated the commercial. I got the vibe that if someone could afford a Caddi, they'd feel embarrassed about it with that kind of attitude associated with it. Yea that make sense. But if the people who were offended by the ad would never buy the product anyway, then who cares. The ad works for bringing over people on the fence who are thinking of buying a Caddy vs Benz vs Maserati. Not the average Joe who is thinking of getting a Subaru vs Mazda.
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Dec 8, 2014 21:54
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Oh, here's a fun one! A Singapore anti-gambling poster during the World Cup. (They did)
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Dec 8, 2014 22:14
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