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Dont forget Dr. Pepper 10 which was aimed exclusively at men and had a facebook page where if you listed yourself as a woman it would decline your like. I haven't looked at what happened to that product line but I remember within a month or two of it coming out it was already primarily a female purchasing audience.
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Dec 15, 2014 15:27
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Manfrompoot posted:In addition to creating some of the most bizarre, visually striking art of the 20th century, Salvador Dali would also do loving anything for a buck. He also designed the Chupa Chups logo 
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Dec 15, 2014 15:30
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Hijo Del Helmsley posted:He also designed the Chupa Chups logo Not so much a dumb move in marketing, but do you remember the Chupa Chups TV advertisement from a few years ago that got progressively shorter and increasingly badly-dubbed (with some really awkward editing to disguise how badly-dubbed it was) every time it was broadcast? There's this kid in the supermarket with his mum: the first time I saw the ad he said something to the effect of, "Look! New Chupa Chups lollipops! Can I have one, mum?" then in the last version his dialogue is, "Mum, please buy me sweets," dubbed in by the whiniest voice possible.
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Dec 15, 2014 15:46
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Leon Einstein posted:Pretty sure that's fake. No, the XBOX ONE is actually real.
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Dec 15, 2014 16:11
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This ad for wi-fi enabled Audi motors left an impression on me when I saw it on a billboard a few years ago: No ring though
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Dec 15, 2014 16:19
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sharts posted:This ad for wi-fi enabled Audi motors left an impression on me when I saw it on a billboard a few years ago: loving brilliant.
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Dec 15, 2014 16:46
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Bertrand Hustle posted:I heard somewhere that this actually led to an increase in girls and women buying Yorkie bars. Probably what they intended all along with that. An "oh yeah? We'll see about that." kind of reaction. Barudak posted:Dont forget Dr. Pepper 10 which was aimed exclusively at men and had a facebook page where if you listed yourself as a woman it would decline your like. I haven't looked at what happened to that product line but I remember within a month or two of it coming out it was already primarily a female purchasing audience. Proof that negging works
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Dec 15, 2014 18:13
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Metal Loaf posted:Not so much a dumb move in marketing, but do you remember the Chupa Chups TV advertisement from a few years ago that got progressively shorter and increasingly badly-dubbed (with some really awkward editing to disguise how badly-dubbed it was) every time it was broadcast? There's this kid in the supermarket with his mum: the first time I saw the ad he said something to the effect of, "Look! New Chupa Chups lollipops! Can I have one, mum?" then in the last version his dialogue is, "Mum, please buy me sweets," dubbed in by the whiniest voice possible. The name "Chupa Chups" is kind of weird though because it's derived from the Spanish verb chupar, to suck. So it's like calling the candy sucky-suckies.
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Dec 15, 2014 18:54
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Barudak posted:Dont forget Dr. Pepper 10 which was aimed exclusively at men and had a facebook page where if you listed yourself as a woman it would decline your like. I haven't looked at what happened to that product line but I remember within a month or two of it coming out it was already primarily a female purchasing audience. I know, as a man, I have never bought and will never buy a Dr. Pepper 10. And I loving love Dr. Pepper.
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Dec 15, 2014 19:19
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sharts posted:This ad for wi-fi enabled Audi motors left an impression on me when I saw it on a billboard a few years ago: There is no way that is not deliberate.
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Dec 15, 2014 20:04
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quote:With women now having the gall even to drink pints (of Guinness!), you have to agree with one respondent who said, There arent many things a man can look at and say, thats for me. (Marketing Communications) "Because God knows I don't want to share anything with women! They'll get cooties on them! Girl cooties! No, I only touch manly men things, like penises!"  Jesus what a loving bizarre approach.
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Dec 15, 2014 20:06
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quote:With women now having the gall even to drink pints (of Guinness!) It's not that long since Guinness was recommended for expectant mothers, at least in the UK and Ireland.
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Dec 15, 2014 21:04
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Dec 15, 2014 21:12
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The_White_Crane posted:
Haha what. I'd argue that in most circumstances stuff is marketed to men, or at least with a bias towards men. I'm probably just an idiot but I wish more stuff like bodywash and shampoo, and products in general were marketed gender neutral. I feel dumb buying the "FOR MEN" stuff, but half of the other stuff seems flowery or for dandruff/specific needs.
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Dec 15, 2014 21:26
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The_White_Crane posted:"Because God knows I don't want to share anything with women! They'll get cooties on them! Girl cooties! No, I only touch manly men things, like penises!" I have a feeling that they were aiming for a reverse psychology perspective, but failed miserably because their advertisers were all twats. Or they were drunk when they screened the ad. Either way, it didn't make them look like the most intelligent people in the world.
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Dec 15, 2014 21:31
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Several years ago JC Penny got the bright idea to buy millions of backlinks from directory websites to help with their rankings on Google. For months JC Penny was ranking #1 on search terms that would make sense like "dresses", "shirts", and "rugs." But when this black hat seo scheme caused them to rank #1 on search terms "samsonite black leather briefcase" ahead of Samsonite, Google started to take notice. Google didn't lower their rankings back to where they were previously, Google instead just removed them completely from their index. This caused JC Penny's traffic to drop by an estimated 70%. JC Penny fired their seo company, begged Google to relist them but Google had one stipulation, JC Penny needed to get all the scammy backlinks removed. This took months to do, but everyone doing this scammy poo poo quickly learned you don't gently caress with Google. Here is a lengthy New York Times article on it. http://www.nytimes.com/2011/02/13/business/13search.html?_r=0&adxnnl=1&pagewanted=all&adxnnlx=1418676617-4rRL5o+WHAd4TFJv31BSgA
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Dec 15, 2014 21:59
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Grem posted:Pretty sure I just saw a commercial featuring Billy Banks in a t-shirt that says Brother At Your Side in an office full of people. http://youtu.be/Fxyt7kv9V7g
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Dec 15, 2014 22:11
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HOLY gently caress posted:
That reminds me of McDonalds and the ArchDeluxe, which was advertised with the idea that kids don't like it.
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Dec 15, 2014 22:11
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Bertrand Hustle posted:The name "Chupa Chups" is kind of weird though because it's derived from the Spanish verb chupar, to suck. So it's like calling the candy sucky-suckies. When I was in high school, there was a Chupa Chups commercial with an animated, very hyper lollypop salivating and slurping and licking his lips, while suggesting we grab and lick him. Nothing particularly wrong with that I guess, but easy fodder for a juvenilr sense of humor.
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Dec 15, 2014 23:38
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pentyne posted:There is no way that is not deliberate. You mean deliberately looking like hands driving a steering wheel? Not everything is goatse or intended to look like it. Just because we're a bunch of weirdos that have stared into that abyss of an rear end in a top hat doesn't mean everyone else has.
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Dec 15, 2014 23:48
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Snatch Duster posted:Several years ago JC Penny got the bright idea to buy millions of backlinks from directory websites to help with their rankings on Google. For months JC Penny was ranking #1 on search terms that would make sense like "dresses", "shirts", and "rugs." But when this black hat seo scheme caused them to rank #1 on search terms "samsonite black leather briefcase" ahead of Samsonite, Google started to take notice. Google didn't lower their rankings back to where they were previously, Google instead just removed them completely from their index. This is really interesting.
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Dec 15, 2014 23:55
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Out of curiosity is there any books that cover these kind of massive marketing fuckups or successes? Some kind of general non-fiction and not a textbook.
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Dec 16, 2014 02:02
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son-of-a-bitch. I want a Guinness now, just loving because.
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Dec 16, 2014 02:38
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VendaGoat posted:son-of-a-bitch. I want a Guinness now, just loving because. Me too and I think Guinness tastes like a beer that some jerk dumped milk in as a joke.
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Dec 16, 2014 03:04
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MindlessHavok posted:You mean deliberately looking like hands driving a steering wheel? Not everything is goatse or intended to look like it. Just because we're a bunch of weirdos that have stared into that abyss of an rear end in a top hat doesn't mean everyone else has. Who grabs a steering wheel at 9 and 3?
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Dec 16, 2014 03:09
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Anybody with a car newer than, like, 1993? You go any higher and you'll punch yourself in the face if the airbag goes off.
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Dec 16, 2014 03:15
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gently caress that. Left hand on the 10' and right hand on the shifter 
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Dec 16, 2014 04:19
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sharts posted:This ad for wi-fi enabled Audi motors left an impression on me when I saw it on a billboard a few years ago: There's four.
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Dec 16, 2014 04:40
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Barudak posted:I haven't looked at what happened to that product line I just saw one of their commercials yesterday. They're no longer doing "it's not for women!" anymore, now it's just some weird lumberjack looking guy in a canoe in the Rockies or some poo poo. I remember people getting pretty fired up over that slogan, so maybe that's why they toned it down.
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Dec 16, 2014 05:54
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The Peccadillo posted:Status Quo were a little hard up for cash recently I guess, so they re-purposed something from the back catalogue for a supermarket chain I believe the airplay got them in trouble with the ACCC too, for not disclosing it as an advertisement
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Dec 16, 2014 05:57
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Maggie Fletcher posted:I just saw one of their commercials yesterday. They're no longer doing "it's not for women!" anymore, now it's just some weird lumberjack looking guy in a canoe in the Rockies or some poo poo. Yeah, they resisted for a bit but it didn't take them long to realize how disastrous the campaign was. Really, I never think it was about cutting out the female demographic as much as it was for them to produce a diet soda that guys would be more drawn toward. They just did it in a really, really dumb way.
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Dec 16, 2014 06:07
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Lumberjack Bonanza posted:Yeah, they resisted for a bit but it didn't take them long to realize how disastrous the campaign was. Really, I never think it was about cutting out the female demographic as much as it was for them to produce a diet soda that guys would be more drawn toward. They just did it in a really, really dumb way. Agreed. Dove Men+Care is a better example of man-friendly marketing. They still do the "holy crap look how manly your man-hide is, you've got to take care of that you beautiful beast you," but they don't call out women at all. I think even men who welcome man-marketed products know it's a bad idea to throw a middle finger at the ladies.
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Dec 16, 2014 06:11
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muscles like this? posted:That reminds me of McDonalds and the ArchDeluxe, which was advertised with the idea that kids don't like it. I was thinking of this as well. When your entire ad campaign involves commercials of people (even if they're kids) saying that your product is gross and they hate it, then you have seriously hosed up somewhere. Even worse, that was the second giant failure of a campaign to push the Arch Deluxe as an "adult" burger. The first one involved Ronald McDonald hanging out in bars, smoking and shooting pool. For some reason, concerned parents didn't care for that too much.
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Dec 16, 2014 06:34
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Maggie Fletcher posted:I just saw one of their commercials yesterday. They're no longer doing "it's not for women!" anymore, now it's just some weird lumberjack looking guy in a canoe in the Rockies or some poo poo. That ad campaign and its character Fizzly Adams (I hate that I know that) was part of their shift away from the super aggressive not for women advertising that bombed. What I meant was I don't know what the gender purchasing split is anymore. In general companies tend to get weird sticks up their butts about the gender of who buys their products which can range from the simple like ballpark hotdogs recent men first realignment to the completely goddamn disastrous like whatever idiot in the Bic pen company came up with the "for her" line of pens.
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Dec 16, 2014 07:18
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Lumberjack Bonanza posted:Yeah, they resisted for a bit but it didn't take them long to realize how disastrous the campaign was. Really, I never think it was about cutting out the female demographic as much as it was for them to produce a diet soda that guys would be more drawn toward. They just did it in a really, really dumb way. Iirc the Dr Pepper 10 ad campaign was based on calling men out because guys think products with "diet" in the title are feminine or girly (according to marketing surveys). It was started as an ironic mockery of men, they just pushed the ads way too hard and never got around to actually punchlining their joke.
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Dec 16, 2014 07:33
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Nipponophile posted:Even worse, that was the second giant failure of a campaign to push the Arch Deluxe as an "adult" burger. The first one involved Ronald McDonald hanging out in bars, smoking and shooting pool. For some reason, concerned parents didn't care for that too much. I saw the commercial where he died of hypothermia under a bridge crying for his dead wife and cursing an uncaring God. Really wanted a very specific burger, I can loving tell you that.
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Dec 16, 2014 07:47
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Let's exam this, as it's the weirdest funniest thing in this thread. It starts weird and ends weirder which is off the scales and stars Kane from C&C
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Dec 16, 2014 08:42
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Millions of Crows posted:Let's exam this, as it's the weirdest funniest thing in this thread. It starts weird and ends weirder which is off the scales and stars Kane from C&C Joe Kucan has way better teeth than this guy.
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Dec 16, 2014 13:55
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sharts posted:This ad for wi-fi enabled Audi motors left an impression on me when I saw it on a billboard a few years ago: This thing was a failure even with the ring. 
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Dec 16, 2014 14:56
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It is probably useful for them to point out that darkly colored beer isn't more caloric, which a lot of people seem to think.
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Dec 16, 2014 15:11
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