Dumb Marketing Moves: Tell me about Zoos

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Hydrogenated: Apr 9, 2010

Snatch Duster posted:

This is actually a great commercial, but the audience is limited which can make it bad if the media buyer isn't great at her job. The intended audience isn't people like you Jastiger, but people like Pete Campbell from Mad Men.

Also the ingenious blend of "not wasting time" with electric powered car is great. Busy people that get poo poo done hate spending time in line or pumping gas at a station. With electric, you can spend time with family or working while it charges. Good on you though for working hard. You make stacks of cash and you deserve toys like this.

The problem is that you're not just marketing that one specific item, in this case a particular model of car, but you're also marketing the entire brand with each advertisement. Making an ad appeal to a small portion of the population isn't a bad thing, but it shouldn't be done in a way that can give the majority of viewers a sour opinion of the brand as a whole.

# ¿ Dec 8, 2014 19:10

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# ¿ May 4, 2024 10:16

Hydrogenated: Apr 9, 2010

Snatch Duster posted:

Not really.

That is true, but a small portion of the population in the US buys new Cadallacs. I doubt the majority that viewed this ad had a bad opinion on it though. Most likely the majority wasn't affected.

Yeah, Cadillac is probably a terrible example now that I think about it. They already attract a pretty specific type of person.

# ¿ Dec 8, 2014 19:50

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