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The Something Awful Forums > Main > Post Your Favorite: Carefully Curated > Dumb Marketing Moves: Tell me about Zoos
 
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Dr. Killjoy
Oct 9, 2012

:thunk::mason::brainworms::tinfoil::thunkher:

Cast Iron Brick posted:

I used to work at the only coffee shop in a tiny Missouri college town. The University itself is a rather progressive liberal arts school. Despite this, the owner could not be convinced to take down the bible verses in frames or the bibles laid out on the tables. There also was an obscene amount of worship music running 24/7. Students and customers actively complained about how alienating it was.

Instead, she blamed her failing business on the Starbucks that opened in the grocery store a mile away.

You've got to want to go out of business if you got a bunch of art majors to stop frequenting the quaint little family owned coffe shop and head to godless Starbucks.

* # ¿ Jan 14, 2015 00:55
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Dr. Killjoy
Oct 9, 2012

:thunk::mason::brainworms::tinfoil::thunkher:

IShallRiseAgain posted:

It was heavily implied the guy sort of deserved it..

Okay he was kind of an idiot but just how did he deserve it?

* # ¿ Jan 29, 2015 06:08
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Dr. Killjoy
Oct 9, 2012

:thunk::mason::brainworms::tinfoil::thunkher:
 Go Daddy actually pulled this trick for their first Super Bowl ad - they made one ad that was deliberately unfit to air and a second ad that would air playing upon the "controversy" of the first.

* # ¿ Jan 29, 2015 18:51
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Dr. Killjoy
Oct 9, 2012

:thunk::mason::brainworms::tinfoil::thunkher:

Cleretic posted:

Taking that as an example, Michael Jordan's got a following, and a degree of authenticity. If you're a fan of Michael Jordan, you might not directly go 'oh poo poo, he's endorsing Pepsi, time to ditch Coke forever', but you'll see Pepsi more favorably because that baskeballer you like, and maybe consider a role model, likes it.

For another example, let's go with a real-world one from last year.



Joan Rivers putting her own spin on the new iPhone, and giving a personalized endorsement, is a pretty good use of her. It's a little bit relevant, but only in the sense that Joan Rivers, and people who follow her on social media, are probably people who would want and use iPhones; Michael Jordan probably drinks soda, too, so it's honestly about equal to your example in relevance. It's also got an aspect of attribution to it; Rivers carries elements of affluence, trendiness, high-class, and yet carries a shade of humor and personality. They're all things that Apple want people to associate with the iPhone, so a celebrity endorsement from Joan Rivers makes sense.

Of course, this one fell a bit flat because she was dead at the time.

So either her agent employed the worst PR agency to run her social media accounts, or alternatively they outsourced that job to a cultural setting where it'd be very easy to miss out on news of her passing.

* # ¿ Feb 27, 2015 02:37
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The Something Awful Forums > Main > Post Your Favorite: Carefully Curated > Dumb Marketing Moves: Tell me about Zoos