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socketwrencher posted:So interesting, thanks. Your company seems to have more integrity re: not seeking personal customer information than I suspect most other companies have. Maybe that's a false assumption. Individual personal information isn't really that valuable to marketers, to be honest, so there's no reason for anyone to take the risk in recording it. Advertisers want to buy 100,000 'impressions' of an ad in front of people who like german dungeon porn - knowing your name or phone number doesn't help them achieve that. Advertising isn't the same thing as, say, sales, where that information is golddust - The rates of people who even acknowledge the existence of an advert are so incredibly low nowadays that you have to reach a bazillion people just to make the scale work. Ain't nobody got time to start trying to track down individuals data, that poo poo don't scale up. Biggest risk to privacy IMO isn't advertisers or the networks, it's when you're friend borrows your laptop and notices that the ads are all for German Dungeon porn. I had a workmate (who worked in digital marketing, so he really should of known better but that's besides the point) who I discovered was probably not hetrosexual when helping fix his computer. He never told me, and it's none of my loving business nor do I give a poo poo, but thanks to the wonders of Google's ad targeting I could tell that he'd been on some gay dating sites at some point recently. Thanks for that, Google Display Network. Also, just because the advertisers and networks have no reason to try and reconstruct that data and to put a profile together, doesn't mean nobody else might want to. Thing is, Adblocks aren't a feasible solution either, unless we want half the web to end up behind paywalls (which is where it's already going). I think most people are ok with advertising, to a point, but when you've got hideously coded flash video autoplaying-with-the-sound-loving-on monstrosities on the networks that are reducing relatively decent systems to their knees before stalking them round the web.....yeah, of course people are going to block the loving things. For what it's worth, that's a point that many people of us are pushing at industry events and the like, but most people involved in the whole process don't know the first thing about technology and treat the internet like a massive magazine because that's the nearest thing to it they learned about in university, so you get annoying, irrelevant adverts that are hideously coded because people don't understand the sort of content you can create on the web and if you don't understand anything about programming why wouldn't you send the development to the cheapest bidding offshore agency? We also need to have some sort of technology that can replace the functionality of Cookies while improving users better ability to control their use to prevent retargeting , or at least to minimise it to the point that it's less creepy (I don't ever trust that anyone is going to care about the 'Do Not Track' button unless they're absolutely forced to). And a law that states that anyone who makes an advert autoplay any sort of noise should be loving executed on the spot.
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Dec 25, 2014 13:59
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