|
Forums Terrorist posted:also someone get cremnob in here, we need to reach the badposting singularity don't be so modest.
|
#
?
Jan 27, 2015 17:28
|
|
|
|
| # ? May 15, 2024 22:09 |
|
|
Crusader posted:possible - i guess its arguable that using facebook data (which is what nielsen's online ratings product does) is "more betar than" the surveys and what not there has been a massive revolution recently in the understanding of "attention" and "engagement" and it has drastically altered the perception of/value of ad impressions. to keep it brief, the actual value of advertisements is super duper low from a financial standpoint. people were never really engaging with a "brand" even if that brand catered to a certain lifestyle people engage with activities and interactions. so if your product doesn't have a kinesthetic component, advertising is useless ad companies and media are TERRIFIED of this becoming more widespread and have been actively murking up the water on this research because if it ever catches on modern media as we know it will implode.
|
|
#
?
Jan 27, 2015 17:41
|
|
|
the old "you're wasting 50% of your ad budget" chestnut was wildly optimistic
|
|
#
?
Jan 27, 2015 17:43
|
|
|
hell the entire idea of brand "engagement" was dreamed up by agencies when their clients didn't see a direct sales bump from a campaign "no, it's cool these consumers aren't buying but they're involved with your brand now so please keep giving us all your money"
|
|
#
?
Jan 27, 2015 17:44
|
|
|
I'm actually kind of worried that the entirety of media is predicated on the fact that a bunch of old rich people refuse to accept that things have changed. they just keep shifting money back and forth trying to keep the black heart pumping but it just isn't working any more. all it takes is a couple of these old dudes to keel over and the system collapses on itself.
|
|
#
?
Jan 27, 2015 17:52
|
|
|
Brand engagment is a thing, otherwise coke would sell no better than sams cola.
|
|
#
?
Jan 27, 2015 18:00
|
|
|
in some markets it doesn't
|
|
#
?
Jan 27, 2015 18:03
|
|
|
here is a relevant video: https://www.youtube.com/watch?v=eiO_JES4yBY
|
|
#
?
Jan 27, 2015 18:03
|
|
|
lol brand means nothing guys https://www.youtube.com/watch?v=PymAKHjmfCE
|
|
#
?
Jan 27, 2015 18:04
|
|
|
there is no way in this world we live in that people make decisions to part with money based off emotional responses to an idea that has been built up in their head over a long period of time (brand is a myth)
|
|
#
?
Jan 27, 2015 18:05
|
|
|
yep you guys figured it out! lets all buy Sams Cola now 
|
|
#
?
Jan 27, 2015 18:06
|
|
|
BRAND MEANS NOTHING GUYS *goes out and buys apple because it makes them feel a certain way that other computing products dont*
|
|
#
?
Jan 27, 2015 18:07
|
|
|
yeah of course it's just that sometimes that sword cuts both ways, like how vita cola outsells coca-cola in eastern germany b/c ostalgie or that one milk drink in australia is a top seller
|
|
#
?
Jan 27, 2015 18:08
|
|
|
beep boop people everywhere are the same *assumes all markets are made of american grad students b/c lol you never bothered to test your methods on anyone else*
|
|
#
?
Jan 27, 2015 18:09
|
|
|
yo pagancow we're all aware of reductio ad absurdum at this point if brand engagement works like the industry says it does then everyone would love microsoft surfaces [$2 bil spent on marketing so far] your brand is your products not your ads and you build brand loyalty by giving people good experiences with your product, not by shouting your brand message at them red bull has the worst ads of all time and everybody hates them but seeing the product everywhere and sponsoring all sorts of silly extreme sports activities makes it a hit the best an ad can do is tell you something new exists or reinforce previously-held attitudes
|
|
#
?
Jan 27, 2015 18:13
|
|
|
also yosposters are well-off on average and hella brand obsessed, the perfect market if you can't sell them stuff then you're a garbage adman i tell ya what
|
|
#
?
Jan 27, 2015 18:16
|
|
|
I like off brand cola
|
|
#
?
Jan 27, 2015 18:23
|
|
|
And surface
|
|
#
?
Jan 27, 2015 18:24
|
|
|
red bull's advertising is good because they make insanely sick youtube videos and sponsor people to do exrteme stuff instead of infescting my computer
|
|
#
?
Jan 27, 2015 18:26
|
|
|
Rexicon1 posted:there has been a massive revolution recently in the understanding of "attention" and "engagement" and it has drastically altered the perception of/value of ad impressions. to keep it brief, the actual value of advertisements is super duper low from a financial standpoint. people were never really engaging with a "brand" even if that brand catered to a certain lifestyle people engage with activities and interactions. so if your product doesn't have a kinesthetic component, advertising is useless good
|
|
#
?
Jan 27, 2015 18:32
|
|
|
guys, toyota has sponsored the ADZONE the place where you get to vote on your favorite superbowl ads: http://www.hulu.com/adzone/ this ran in front of a a hulu video for me. they know their target market: 
|
|
#
?
Jan 27, 2015 18:33
|
|
|
The Ad for Adzone told me : "some people like games, and some people go for food, but you have sophisticated tastes" its like they know who I am exactly and made me feel good and NO BRAND ENGAGEMENT IS NOT A THING
|
|
#
?
Jan 27, 2015 18:33
|
|
|
pagancow posted:The Ad for Adzone told me : "some people like games, and some people go for food, but you have sophisticated tastes" its like they know who I am exactly and made me feel good and you sound insane
|
|
#
?
Jan 27, 2015 18:37
|
|
|
pagancow posted:guys, toyota has sponsored the ADZONE the place where you get to vote on your favorite superbowl ads: 
|
|
#
?
Jan 27, 2015 18:38
|
|
|
shut up about ads the only good soop'r bohhl thing has dropped http://www.sbnation.com/2015/1/27/7916937/breaking-madden-super-bowl-2015-seahawks-patriots
|
|
#
?
Jan 27, 2015 18:40
|
|
|
 looks good to me
|
|
#
?
Jan 27, 2015 18:40
|
|
|
u can also watch the kitten bowl on hallmark channel
|
|
#
?
Jan 27, 2015 18:47
|
|
|
the , uh, "kitten cam" is LIVE http://www.hallmarkchannel.com/kitten-bowl/kittencam
|
|
#
?
Jan 27, 2015 18:49
|
|
|
Smythe posted:the , uh, "kitten cam" is LIVE this is the only link i clicked itt
|
|
#
?
Jan 27, 2015 18:50
|
|
|
Smythe posted:u can also watch the kitten bowl on hallmark channel omg
|
|
#
?
Jan 27, 2015 18:56
|
|
|
Cold on a Cob posted:this is the only link i clicked itt lol no wonder why you think ads are dumb if all you browse are places where they sell kitchen soap to
|
|
#
?
Jan 27, 2015 19:01
|
|
|
puppy bowl supremacy
|
|
#
?
Jan 27, 2015 19:01
|
|
|
pagancow posted:guys, toyota has sponsored the ADZONE the place where you get to vote on your favorite superbowl ads: this is because these brands are concerned that their $4 million/30 seconds minimum ad buy won't actually cut it so the superbowl/nbc put this together to make them feel better about their "investment"
|
|
#
?
Jan 27, 2015 19:03
|
|
|
ugh guys you only hate ads because you're poor and boring  be interesting and rich like me just like the ad says i love ads ads... love me? i need more. i work on ads all day then post in yospos about ads around sportsball time because i want other people to love ads too in order to validate my work shoveling bullshit to society the only valid opinions are those built by teams of marketers and forced directly into your anus ads
|
|
#
?
Jan 27, 2015 19:05
|
|
|
ad my neg hole
|
|
#
?
Jan 27, 2015 19:21
|
|
|
qirex posted:this is because these brands are concerned that their $4 million/30 seconds minimum ad buy won't actually cut it so the superbowl/nbc put this together to make them feel better about their "investment" 
|
|
#
?
Jan 27, 2015 19:39
|
|
|
guys nobody cares about these ads. at all
|
|
#
?
Jan 27, 2015 19:40
|
|
|
its all bots and stuff thats the only reason why it looks like its working its the crazy ad men trying to justify their jobs
|
|
#
?
Jan 27, 2015 19:41
|
|
|
nobody buys anything i should know i pirate mkvs all day
|
|
#
?
Jan 27, 2015 19:41
|
|
|
|
| # ? May 15, 2024 22:09 |
|
|
|
|
#
?
Jan 27, 2015 19:51
|
|