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dumb tech blog the verge bought a superbowl ad
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Jan 26, 2015 22:57
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so why did they make that awful overproduced video?
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Jan 26, 2015 23:11
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that stream is going to bonk so badly I watch soccer games using their app and those sometimes chug and I'd be surprised if 5000 people were watching
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Jan 26, 2015 23:18
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watching football with tivo is awesome also puppy bowl
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Jan 26, 2015 23:31
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fun fact dvr users have to look at the tv while fast forwarding and brand recall of ads is roughly similar to people who don't skip them especially now that they make ads to account for this
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Jan 26, 2015 23:34
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Enderzero posted:if they ever remove the ability to program 30 sec skip button i dont know what i might do. the 30 second skip on my tivo premiere isn't actually 30 seconds and doesn't just jump it fast-forwards through what it's skipping over about 3 seconds
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Jan 26, 2015 23:47
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the terrible truth is that all advertising is as effective as internet advertising, it's just internet advertising is the only one that's measurable and traditional media is bending over backwards to keep the illusion going that tv ads and billboards have magic secret sauce
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Jan 27, 2015 00:15
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the old "you're wasting 50% of your ad budget" chestnut was wildly optimistic
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Jan 27, 2015 17:43
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hell the entire idea of brand "engagement" was dreamed up by agencies when their clients didn't see a direct sales bump from a campaign "no, it's cool these consumers aren't buying but they're involved with your brand now so please keep giving us all your money"
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Jan 27, 2015 17:44
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yo pagancow we're all aware of reductio ad absurdum at this point if brand engagement works like the industry says it does then everyone would love microsoft surfaces [$2 bil spent on marketing so far] your brand is your products not your ads and you build brand loyalty by giving people good experiences with your product, not by shouting your brand message at them red bull has the worst ads of all time and everybody hates them but seeing the product everywhere and sponsoring all sorts of silly extreme sports activities makes it a hit the best an ad can do is tell you something new exists or reinforce previously-held attitudes
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Jan 27, 2015 18:13
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puppy bowl supremacy
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Jan 27, 2015 19:01
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pagancow posted:guys, toyota has sponsored the ADZONE the place where you get to vote on your favorite superbowl ads: this is because these brands are concerned that their $4 million/30 seconds minimum ad buy won't actually cut it so the superbowl/nbc put this together to make them feel better about their "investment"
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Jan 27, 2015 19:03
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Jan 27, 2015 19:51
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trying to make snapchat about anything more than limiting the impact of questionable decision making seems dumb
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Jan 27, 2015 23:56
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Displeased Moo Cow posted:I don't think I've ever seen a Super Bowl ad before apart from that "what is up?" one from the 1990s that commercial ruined door buzzer intercom coversations for like 3 years
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Jan 29, 2015 22:39
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over/under on superbowl ads using pop culture terms like bae and on fleek?
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Jan 29, 2015 22:58
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I've never once drunk a budweiser on purpose and they've probably spent several hundred dollars trying to convince me to do so
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Jan 29, 2015 23:03
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somehow I got on an old person mailing list and I've been getting medicare part b and prescription plans and life insurance ads for like seven years, probably several thousand dollars worth of direct mail advertising that goes directly into my shredder
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Jan 29, 2015 23:10
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I was disappointed when I found out how lovely rogue treats their staff because I like dead guy arrogant bastard should come with a fedora instead of a cap
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Jan 29, 2015 23:15
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apparently this is the year of exploiting amputees for cheap sympathy points
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Feb 2, 2015 01:20
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not caring about either team this is a pretty lackluster game of football and pretty lackluster selection of TV advertisements
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Feb 2, 2015 01:48
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this is the longest period between branded content of the last 24 hours of nbc programming I guess the whole thing is technically pepsi though
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Feb 2, 2015 02:23
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infernal machines posted:i saw the pepsi logo once in the actual content. there was some pop-up video bullshit, but who was even seeing that but there could have been so many more logos
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Feb 2, 2015 02:27
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they should have used these guys 
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Feb 2, 2015 03:05
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"hey guys let's use the superbowl to highlight that our tablets lack the battery life to work for the length of a football game" - microsoft brand manager timmy, age 8
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Feb 2, 2015 03:19
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some seriously sub-par branded content happening in this cross-media extravaganza
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Feb 2, 2015 03:22
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pagancow posted:http://admeter.usatoday.com/results/2015 everyone whose ad came in under the dead kid ad is p mad about their spend
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Feb 2, 2015 18:08
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the only way that ad could have been more distasteful was if it showed the grieving parents spending the insurance money on a sweet powerboat
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Feb 2, 2015 18:35
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beer nerd friends of mine are legit mad about that ad making fun of effete elitists is an old chestnut though
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Feb 2, 2015 22:45
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I have a friend who makes beer face so I try to get her to taste all my beers
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Feb 3, 2015 02:28
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franklin and bash looked like the bro-iest show ever so I never watched it
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Feb 3, 2015 17:24
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is "chome" some dumb irc joke
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Feb 5, 2015 19:29
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