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http://www.broadcastingcable.com/news/technology/nbc-sets-streaming-showcase-super-bowl-tv-ads/137299quote:NBC Sports Digital’s free live stream of Super Bowl XLIX between the Seattle Seahawks and New England Patriots will carry a separate ad load than its TV-centric counterpart, but consumers who take the OTT route on Super Bowl Sunday won’t miss any of the spots. will people wathcing the stream be confused the ads are dynamic and not the same as their neighbors?? edit: youve come a long way comcast 
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Jan 26, 2015 23:16
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akamai still cant handle peak traffic world cup was also a problem for them
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Jan 26, 2015 23:19
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qirex posted:fun fact dvr users have to look at the tv while fast forwarding and brand recall of ads is roughly similar to people who don't skip them especially now that they make ads to account for this in the near future dvr will be cloud dvr and will have the same behavior as vod today where fast-forwarding during ad breaks is blocked by the set-top box welp, have a nice day
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Jan 26, 2015 23:38
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pagancow posted:timeshifters still watch ads, you rebuy for where they watch and everything is good this is why the industry keeps trying to shift the currency live -> live +3 -> live + 7 but hey ratings still keep dropping what to do where did the audience go
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Jan 27, 2015 00:11
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qirex posted:the terrible truth is that all advertising is as effective as internet advertising, it's just internet advertising is the only one that's measurable and traditional media is bending over backwards to keep the illusion going that tv ads and billboards have magic secret sauce Shaggar posted:internet advertising can be more effective because it can be targeted pretty precisely. traditional tv ads are a shotgun approach and/or just budget burning (ex: car ads) well the thing marketers like about traditional bog standard tv is 1. they think they know how grps (ratings) translate to sales uplift (tons of history here) 2. you had scale and reach everything else out there either lacks one of the above or both however marketers, especially big conglomerates like kraft, love using their own data on digital the trick will be unifying audience again to reach old school tv scale/reach with all the newfangled data also having a currency or currencies that publishers/tv programmers/distributors and the advertisers all agree to transact on
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Jan 27, 2015 01:36
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infernal machines posted:so, like, klout or something? sure - as long as everyone feels like they understand how your estimating audience segments/demos and the data is somewhat plausible (whether it comes directly off devices/set-top boxes or not, or is panel-based with statistical inferences or whatever), it can work it just comes down to someone or many saying "hey you wanted this audience, well you hit X% with your campaign on Y content" and the person who owns or distributes said content agreeing to pay based on that % that is a lot of the disagreement - an advertiser will be like "hey only 10 percent of who i gave a poo poo about saw my ad, not gonna pay" clearly publishers/content owners do not like that unless they themselves can predict the % breakout in advance as well
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Jan 27, 2015 01:46
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infernal machines posted:so much like now it's in everyones' best interests to lie about everything and the data itself is completely worthless and also not in any way related to the "value" of the service? possible - i guess its arguable that using facebook data (which is what nielsen's online ratings product does) is "more betar than" the surveys and what not its more that marketers really did feel like they understood how a ratings point translated into how many people saw and would "respond to" whatever goofy creative they came up with, and that model is broken now with all the screens and options
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Jan 27, 2015 02:02
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also theres the "how do i, as a SUPREMELY TALENTED CONTENT CREATOR get paid for my genius when the masses watch my farts" 20 years ago it was relatively simple viewer > ads/pay tv subscription > programmer > studios > guilds > plebs and grips now its this goddamn mess 
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Jan 27, 2015 02:09
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when will super bowl be on facebook hint never quote:“I don’t think it matters what that content is,” Sandberg said in response to a question about whether Facebook would be looking to do more deals to add more premium video content, similar to what YouTube has been doing. “We have an NFL test right now but we are already seeing explosive growth without it. We haven’t figured out what the mix needs to be.”
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Jan 30, 2015 01:46
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lifetime is owned by ae networks they are doing more dynamic ad decisioning/insertion on their on-demand content so you can watch grumpy cat special and get ads tailored just for you on your set-top box or ipad it uses 'history' to do it! 
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Jan 31, 2015 22:04
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pagancow posted:personalized ads increases your inventory. not always; constraining "who" should see the ad makes it harder for both sides (advertiser and content owner/distributor) to agree on "who" actually saw it so you can get into an arbitrage situation advertiser: only 5% of who I really wanted to see my ad saw it according to my data i wont show you, so not gonna pay (but really i know i got all those other views for free) thats why currency is important (e.g. nielsen) as flawed as ratings points are, everyone knew what to expect and could plan around it this will be fixed in the brave new world of all content on all screens (or needs to be fixed before all content can be on all screens), but will take time
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Jan 31, 2015 22:10
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http://www.multichannel.com/news/tv-everywhere/nbcu-tees-super-stream-sunday/387049quote:NBCU said all Super Bowl content will be live streamed to desktops and tablets via NBC Sports Live Extra, while The Blacklist will also be streamed to browsers at NBC.com. literal dehumanization, machine will pick your ads for super bowl for first time
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Feb 1, 2015 16:17
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pagancow posted:I wonder who's paying who on these: at a glance, the initial revenue from advertising monetizing the clip should go to turner broadcasting, after that they might have a rev share with nfl
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Feb 1, 2015 19:33
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Shaggar posted:I heard that nbc isn't even running ads on their web stream. c/d?? deny, they are
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Feb 2, 2015 01:59
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 tv without tv no h8 im the hip chat
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Feb 2, 2015 02:06
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