quote:

In Q3, AOL made $454.5 million from advertising revenues (combining AOL properties display, AOL properties search and third-party platform), which worked out to about 73% of all of its $626.8 million in revenues for the quarter. But if you look at the company’s profit, it is currently driven not by its advertising business but by its subscriptions revenues (eg its legacy dial-up business and other paid services). The Membership Group posted adjusted operating income of $139.2 million, while Platforms posted an adjusted operating loss of $600,000, and the Brand group had adjusted operating income of $17 million