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Current pantone color of the year, marsala, is because it sorta looks like the color of marsala. But most pantone colors are noted by their number (marsala = Pantone 18-1438). Colors are trademarked in conjunction with names/logos of specific brands, and rarely the specific color. Pantone colors are owned via specific color mixing if I understand it right, so it's less about the color being protected, and more about the formula. As for colors being trademarked (think tiffany blue boxes), it's trademarked for that specific product category and only if the color itself can be used to identiy the brand. So, another jeweler using that particular blue on their packaging would be infringement. About naming stuff: I am an industrial design student, and my non-sponsored projects are generally named by taking words from descriptions of the design (color, main material, type of form, etc), and listing synonyms. Sometimes I mash these together or run them through google translate and see what they are in finnish or french or italian, etc. I'm fully aware that this is dumb and pretentious. I do search the names to make sure I'm not naming something a euphemistic word or whatever or that it doesn't already exist as a similar product name in the same product area. For instance, I have a table with a geometric white/light blue-lavender/indigo pattern across it sorta kinda like fractured ice, so it's name is Glace which is just ice in french.  Concept sketches of the thing. It's named because it makes it easier for me to list it in my portfolio, as something other than "that furniture project I did in that studio." Other people I know do similar things -- descriptor words mixed with product words (Switchvac, for a vacuum that transitions from upright to cannister), other language names (Bambino, a tabletop injection-molded pencil sharpener with a pet-like stance), or corporate sounding naming schemes (CV12, literally Circle Vacuum 12). Sponsored projects have names that fit the branding of the company sponsoring it (e.g. if I were designing wet/dry vacs to go under the main brand of a certain company it might be called WD1450 or something, which is the scheme they use). In actual companies, the naming scheme might be part of the corporate identity, which sometimes gets contained in like a weird catelog specifying palette, typefaces, logo & usage rules, tone of voice in writing, allowable imagery, and values the company wants to project. Having that poo poo be consistent is important. Names for furniture that's too goddamn expensive generally have dumb names (my avatar is Mendini's Proust chair, also the Zio collection at Moooi). Mid-range stuff can be named alright -- Copeland uses names like Berkeley, Contour, Mansfield; but sometimes it still gets weird with stuff like Astrid and Sarah and Momi.
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Mar 12, 2015 02:55
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| # ¿ May 16, 2024 20:15 |
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