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OneEightHundred
Feb 28, 2008

Soon, we will be unstoppable!

Here To Help posted:

Charitably these are sponsored articles which provide potentially desirable information to the viewer. More realistically they are glorified ads doctored to look like a useful article.
This has spawned some variants as well, like outbound links to advertising that look like links to other articles.

I get the impression that the whole point of them is to evade ad blockers. Apparently the only way to get an ad by blockers is to do it in a way that most humans can't tell the difference either.

The other thing that's been happening too though is shifting towards alternative business models A lot of services or types of services that were once free and funded by ads have moved to selling premium content/services instead, especially services with a social aspect that encourages the free users to bring additional traffic to the site. GitHub is one of the most obvious examples, and several large journalism outlets have started moving towards subscription models as well. Essentially, places that used to use ads as a way to avoid selling something are now starting to sell things, so I think there is some resignation that ad blockers may have done irreversible damage.

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