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Pannus
Mar 14, 2004

Ahem.... I think the correct term is original gamer

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Pannus
Mar 14, 2004

EvilGenius posted:

Are you Beach Body Ready? Cover up your genitals for legal reasons, and get the gently caress down there!

But seriously, I realise it can't work in practice, short of coming up with movie rating style body that picks apart every ad for negative messages. So the model in that ad has a real, albeit unattainable body shape - the ad is still reinforcing the idea that you should have to have a particular body shape to be able to go on the beach, which is the most damaging part of the ad. You could remove the image altogether and keep a lot of that message - what's a beach body? I need to be a particular shape to go on the beach, and I need this product to get that? Well poo poo.

A strong healthy body is attainable for a lot of people, and out of those, a certain number are willing to work for it, and that's who that ad is for. I don't break down in tears every time I see an ad for an expensive sports car that I can't afford because it gives an unrealistic portrayal of wealth or whatever.

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