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Efexeye, Snatch, what's your email strategy? We're doing a content push for a client, a few articles a week and an email omnibus to get on page traffic. The omnibus and the articles aren't THAT different (a little extra content if you read both). The client is a niche service company (targeting live-event broadcasters); is it worth pushing both on-site and original email writing? Or is it better to focus on other areas since people don't usually read both? Efexeye posted:What kind of idiot would buy a mattress over the internet, without laying on it and touching it first? S You don't listen to a lot of podcasts, do you? 
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Mar 24, 2016 21:17
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| # ¿ May 16, 2024 22:46 |
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Efexeye posted:I like to put the first paragraph or two of the content in the email/newsletter itself, with a link to the site to read the rest. Helps to drive onsite traffic, and it's trackable through AWeber or Constant Contact- who opened, who clicked, who converted, all from the original email. We found there was a 10% boost in clickthrough when we changed "More..." to "Read More!"
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Mar 24, 2016 22:02
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This client has around 14 potential hirerers in the US, so adwords aren't a fit.
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Mar 25, 2016 05:38
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