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I'll take a stab, feel free to correct. When google crawls a website and it encounters an image it doesn't actually "see" the image as we do, it sees the HTML code: <img src="smiley.gif" alt="Smiley face"</img> Good basic SEO practice is to have an image name with an alt tag which both have relevance to the rest of your page and what you believe your customers would search for in google. So if you're selling Cool Ranch Doritos you'd probably want something like <img src="coolranchdoritos.jpg" alt="Cool Ranch Doritos"</img>. Ideally you'd have some keyword analysis on what people are actually searching for to find your specific product then adjust your content to that research which hopefully results in more hits and better ranking. Its been generally recommended to limit images so web crawlers better understand what your webpage is about through header tags and such. onemillionzombies fucked around with this message at 07:27 on Mar 5, 2016 |
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Mar 5, 2016 07:15
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I'll ask plainly: is SEO / Internet Marketing worth getting into now as a career? I'm a baby web designer / front-end developer but i'm keeping my options open. The bullshit is pretty off putting though.. I wouldn't last very long with a company that is essentially scamming clients over SEO.
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Mar 5, 2016 07:45
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