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How is the marketing campaign going Geoff? Great, so far we have used two thirds of our budgets and places adverts everywhere we could find, and our viral marketing campaign is really getting some traction on twitter. Sounds great! So what do this mean in practice? What's the bottom line Geoff? Well our estimates are that our adverts have been seen by three million SOE (or sets of eyes) which we have estimated of which 80% will now be brand aware and 40% will have us as a brand preference. Research from our sales data shoes that about 1 in 10 brand preference customers will use our stores, leading to an increase in sales of approximately 150,000 extra sales. Great work! And what was that you said about twitter? Oh well well our online social marketing campaign is really ramping up with customer interactions up by 500 instances per day. Twitter users are generally trend leaders and early adopters so gaining their support is key to succeeding in this market. Great work everyone! *Company goes bankrupt three weeks later*
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Apr 22, 2016 13:34
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