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Pantothenate
Nov 26, 2005

This is an art gallery, my friend--and this is art.

Chadzok posted:

Crowdsource the logos and designs (99designs), Upwork to find a decent web guy. Learn a bit yourself and just tell them what you need and what to do for you.
This is 2016 bro all the infinite monkeys on the internet will do anything for money. And heaps of them are talented - exploit them.

I stumbled across this thread in a search and realize that I'm probably too late for topher, but I feel it necessary to reply to this for anyone else who is wondering:

You don't want to cheap out on your logo, and most crowdsourcing sites are cheaping out. I'm not sure about 99designs, but the others who market themselves as inexpensive (like fiverr) attract a lot of students and amateurs who just want to bang out garbage designs to make a quick buck, often just slapping a few pieces of clipart onto your company name in some generic inoffensive font.

Your logo is your first impression, as well as how people remember and identify your company. Changing your logo can severely screw up your brand recognition (peoples' ability to remember and identify you), and having a crappy, generic, or stolen logo will butcher your entire brand image.

If you're looking for logos but don't want to go to an agency, just look up local graphic designers. Most will have portfolios on their websites, and any independent designer worth his salt will also be able to provide all your collateral as well (business cards, brochures, fliers, etc). There are a ton of freelancers who actually come from those expensive full-service agencies--yeah, there are a couple of freelancers who are kind of hacks, but you'll be able to tell them apart pretty easily from their websites.

Anyways, hope this helps at some point in time.

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Pantothenate
Nov 26, 2005

This is an art gallery, my friend--and this is art.

Elephanthead posted:

No one cares about a land survey companies logo, you are not selling organic water at $5 a ounce. You want to make sales calld to every developer and general contractor that hires companies like you and find out what they need that they are not getting. Don't do a sales pitch do a helping pitch.

That's like telling someone not to bother showering before a job interview because you don't need to smell nice to be a good accountant. I don't want to get into an Internet argument, and won't bother refuting if this dude carries on, but I feel it's my civic duty to point out that this is terrible advice.

Your offer is important, but nobody is going to trust you as a professional if you look like an amateur. Particularly in business-to-business.

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