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“We’re toying with the idea of a commercial free option and how we might roll that out to consumers,” Marc DeBevoise, president of CBS Interactive said Wednesday at the Television Critics Association summer press tour.

DeBevoise spoke about CBS’ plans for its streaming service, which was introduced in 2014 and charges $6 a month for access to current CBS series, live streaming of local CBS stations and access to CBS library content. Current series viewing includes advertisements. CBS executives have spoken previously in public about the possibility of an ad-free version of All Access.

The first All Access original series, a new version of longtime CBS reality series “Big Brother,” will premiere on the service this fall, with more originals — including “Star Trek: Discovery” and a spinoff of “The Good Wife” — following next year.

Those original series will feature advertisements, DeBevoise said, but “the commercial load is a limited commercial load.” It will be roughly 25% lighter than the ad load for broadcast, or around 12 minutes per hour.