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get that OUT of my face
Feb 10, 2007

https://twitter.com/NYCCOIB/status/1152304275877502976

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get that OUT of my face
Feb 10, 2007

super sweet best pal posted:

Here's a pretty good analysis of Disney's woke branding and the effect of late stage capitalism on creativity in general.

https://www.youtube.com/watch?v=D0lSoHNmMTA
this wasn't Disney, but i completely mean it when i say that Ghostbusters 2016 was the defining movie of the decade. not because it was any good, heavens no, but it was the first major release to successfully pull off a massive woke marketing campaign that has been used numerous times since and has a 100% success rate so far. this was promoted by both the people involved, especially Paul Feig, and the critics who are more willing to carry water for major studios these days than they are to actually do film criticism

before anyone says that it wasn't successful at all and was a box office flop, i have bad news: even in the world of Hollywood accounting, Ghostbusters 2016 somehow managed to make a profit. it wouldn't have happened without the marketing thrust of "watch this movie to spite the Trump supporters." sure, Wonder Woman and Black Panther did it better, but they have the ladies of Ghostbusters to thank

get that OUT of my face
Feb 10, 2007

whoops forgot about A Wrinkle in Time, sorry everybody. i still say Ghostbusters 2016 was a success because it made some kind of profit, small as it was, owing its Paul Feig-led woke marketing campaign. the problem is that studios want all the money, not just some of it, so Sony pulled the plug on more sequels like they planned because the profit wasn't big enough

it certainly set the standard for what we're seeing now, though

Blockade posted:

They tried that with Annihilation and nobody saw it.
they didn't try anything when it came to Annihilation, certainly not when it came to marketing. the RLM review for it raised a good point: that movie has a concept that woke critics would normally lap up (four women scientists, one of whom is a lesbian, at least two of whom are WoC, doing sci-fi things), but Paramount couldn't be bothered to promote it, so it went straight to Netflix in most of the world, got a half-assed theatrical release in the US, and was the subject of zero thinkpieces by water-carrying critics and coastal wokelibs talking about how "important" it is

turns out they only give a poo poo if they know it'll make money. who knew

get that OUT of my face has issued a correction as of 14:13 on Aug 2, 2019

get that OUT of my face
Feb 10, 2007

speaking of white privileged feminism, peep the 2018 holiday gift guide for the Philadelphia feminist. you'd better believe luxury clothes and Lindy West's "Shrill" are on the list

get that OUT of my face
Feb 10, 2007

super sweet best pal posted:

Lest we forget, there was that big Papa John's product placement in Ghostbusters 2016.
and coca-cola. the Mr. Plinkett RLM video covers all of them. that's more of a Sony/Columbia Tristar thing than just a Ghostbusters 2016 thing, though. remember Jack & Jill?

get that OUT of my face
Feb 10, 2007

i prefer to call it "woke feminism" or "wokelib feminism" because there are a fair amount of WoC in media who subscribe to it as well. cough cough Roxane Gay

i'm not looking forward to post-election pop culture either. if we get four more years of Trump, it's going to be more of the same- looking for empowerment and political meaning in giant multimillion dollar Hollywood movies and church-like "comedy" series and specials. if Warren or Harris win, we're probably going to see a lot of back-patting woke feminism, most of which will be white and will make for extra cringeworthiness if Harris wins. if Bernie wins, i can see much of the industry making a shift similar to JK Rowling, although there will be some who won't go along and could very well be shunned by critics as a result

i'm not sure what the worst case scenario is, frankly

get that OUT of my face
Feb 10, 2007

it's called "attempting to change the subject after a page-plus worth of posts on one topic" and that blog post is a good example of woke white privileged feminism that focuses on consumerism as a way to feel good about oneself. it's not egregious but it counts

an actual dog posted:

I'm going to help you out here and let you know it's going to be equally as bad no matter who is president
fair point, try not being condescending about it next time though

get that OUT of my face
Feb 10, 2007

get that OUT of my face
Feb 10, 2007

idk if this is woke branding or not, but it's gotta go somewhere

get that OUT of my face
Feb 10, 2007

Some Guy TT posted:

they might be hesitant to change the rule set for these novelty games now since socialism monopoly managed to both be completely unplayable and also not have anything to do with socialism
which makes it different than the rest of Monopoly how, exactly?

get that OUT of my face
Feb 10, 2007

Legends had the foglio brothers make some pretty cool art (Mirror Universe owns) so there's some good with it

get that OUT of my face
Feb 10, 2007

i remember when Denny's was the only twitter brand trying to be cool, now everyone's doing it and they're somehow worse

get that OUT of my face
Feb 10, 2007

https://twitter.com/Dictionarycom/status/1191446620149362690

get that OUT of my face
Feb 10, 2007

nice try Sami Vatanen, i know that's you with the #45 helmet

(fire John Hynes)

get that OUT of my face
Feb 10, 2007

https://twitter.com/nickmullen/status/1191727152775008257

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get that OUT of my face
Feb 10, 2007

google stadia is a loving joke, microsoft's system has it lapped

BULBASAUR posted:

there's a ton of places online where it's not ok to say bad poo poo about brands or companies, corporate hug boxes where fans circle jerk over their products

is there a more specific term for this besides 'bootlicker'?
historically a good term for this is "consumer whore," but whether you'll want to use it depends on the kind of crowd you're in

i blame Denny's and the Los Angeles Kings for the current trend of brands on twitter

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