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Waffles Inc. posted:Here's a question to y'all who use ad blockers on newspaper sites: what is your ideal ad experience? By that I mean if you're being honest is there any communication a newspaper can make to you that would make you go "oh ok, I'll whitelist you". To be honest, if I'm doing anything other than shopping my ideal ad experience involves zero ads. Sorry. =( edit for more content: I think in general I'm just done with paying (with attention or currency) for a lot of media, at least for my own consumption. I'd be interested to know how Forbes' anti-adblock wall has gone for them because even though it's not hard to get around I just find myself not reading Forbes articles and not feeling like I've missed anything out of my life. wateroverfire fucked around with this message at 20:08 on Aug 30, 2016 |
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Aug 30, 2016 19:59
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Badger of Basra posted:I'm very dubious of dismissing the entire field of advertising. Maybe no one would have their decision "consciously" influenced by ads, but that's also not the point. I don't use an ad blocker because I'm somehow immune to ads already but because ads are annoying. The old joke that "half of all advertising spending is waste, but no one knows which half" contains a lot of truth, imo.
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Sep 30, 2016 23:18
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Waffles Inc. posted:Yeah this is likely the case. Like, I'm overstating adblock for our own sites because at the local newspaper level we're only seeing about 8% of users using an adblocker. To put it another way: ad blockers themselves are not a revenue problem for us (by us I mean local newspaper websites). The larger problem is that young people don't go to local newspaper websites. Ad blockers are a more existential threat What would you say is the value add of local news? Like...from the inside perspective, what do newsmen think is going to attract people?
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Oct 4, 2016 13:43
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