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The justification was the shrinking sales of smartphones. Their team sat around examining where they could make up the profit, and noticed that they are spending money putting an open and unlicensable connector in their product. They noticed that they aren't making any money on headphones despite paying for a manufacturing contract. Most iPhone users use the freebies they got in the box until they break and then usually buy another company's headphones. How much money are these other companies making, and why aren't those companies forced to pay Apple for manufacturing their product for use with an iPhone? Simple solution to all of this - make those other headphone manufacturers pay a licensing fee to Apple to use the lightning connector. Alternatively, the customer can use an adapter. Include one with the phone which will break or be lost eventually and must be replaced with another made by Apple. The key is nothing can be connected to that phone that isn't an Apple product or a licensed product. And heck let's make an encrypted bluetooth channel using the existing antenna so we can sell proprietary wireless headphones too. I think it was smart as hell on Apple's part.
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Sep 8, 2016 21:28
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loquacius posted:This seems unlikely, it has to work with regular Bluetooth. If it doesn't connect to cars or speakers or whatever else it's not usable for a lot of people. Like, are headphones a special case with this or what? Yeah the airbuds are proprietary and won't work with anything else. But other bluetooth stuff should work.
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Sep 9, 2016 00:57
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