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i really hope corporations stop trying to engage people make a good product instead; gently caress you.
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Jan 20, 2017 08:43
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super sweet best pal posted:Good job Kraft. Now you look like a generic store brand and the billions you've spent over the years have gone down the drain. I'll sort of offer a counterpoint to this that probably doesn't make much sense: People are so hateful of 'big corporate" anymore that making yourself look like some smaller or boutique brand helps you by 'faking' variety on the store shelves and make you a smaller target from consumer hate. That, or they can release a lot of different sub-brands and products via the low-key branding of the generic Mondelez branding maybe a bit more easily without diminishing the value of the core high-value brand? So Kraft Corp. getting a generic name maybe helps. Mondelez can put Kraft-branded products on the shelf with their little tiny Mondelez logo on the back of the box. They can also fill up that same aisle with a wide variety of seemingly unrelated 'brands' of various levels of prestige and quality of that same product but all still sold under that generic-sounding Mondelez brand on the shelf. People who insist on Kraft will still buy Kraft, people who want to avoid Kraft will still accidentally buy "Kraft" because they won't recognize they're two in the same without specifically looking? Granted, I'm not saying this is the reason they did this, but it seems like a potential benefit.
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Jan 20, 2017 08:59
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JediTalentAgent posted:I'll sort of offer a counterpoint to this that probably doesn't make much sense: People are so hateful of 'big corporate" anymore that making yourself look like some smaller or boutique brand helps you by 'faking' variety on the store shelves and make you a smaller target from consumer hate. That, or they can release a lot of different sub-brands and products via the low-key branding of the generic Mondelez branding maybe a bit more easily without diminishing the value of the core high-value brand? Basically like mcdonalds opening a "macs good burger" and driving burger king down even further. Or wendys opening a "daves burger bonanza" and making me go broke.
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Jan 20, 2017 09:14
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Big Corporation, Co., High Level Guy: People don't like big corporations any more High-Level Guy: Hmm, why is that? High Level Guy: ha ha just kidding, who cares. how can we look like something else without changing at all?
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Jan 20, 2017 09:16
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Jan 20, 2017 09:53
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JediTalentAgent posted:Granted, I'm not saying this is the reason they did this, but it seems like a potential benefit. here's a decent article on that http://fortune.com/kraft-heinz-merger-3g-capital/ Also as to your point about anti big food, I think for every loud urban hipster who goes ew kraft/nestle/hormel/heinz/kellogs/gm/n (lol all are the same now or soon), you have 90x more people in areas that dont give a poo poo and will continue buying it up like their parents before. that's not to say there's definitely a market there, see whole foods and stuff is doing well, but I'm not sure that slice of the pie is big enough concern for bigfood to go after by just changing their name but certainly alternate lines sure
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Jan 20, 2017 10:11
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Tomato Burger posted:Three. Word. Sentences. lovely musical acts called "______ the ______"
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Jan 20, 2017 10:32
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But the lovely musical acts will remain.
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Jan 20, 2017 10:35
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A bit of a dumb question: Making media with varying degrees of what people see as attempts to directly be more marketable to the Chinese Market in mind? In a few years will people be looking back on the window of movies from about 2005-2018 with such content, as well as all the chatter and controversy about it, as a fad that will ended up being given up for one reason or another? Sort of like how the late 80s/early 90s had so many films and TV shows with an environmental/anti-drug message in some form? How things like smoking and nudity sort of gradually vanished from films over the late 90s/early 00s.
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Jan 20, 2017 10:41
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nobody loving cares about poo poo any more
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Jan 20, 2017 10:50
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Collecting customer data. Because surely pretty soon they'll have all the information they could ever need right?
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Jan 20, 2017 10:56
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shut up blegum posted:Collecting customer data. Because surely pretty soon they'll have all the information they could ever need right? It'll just be so quietly invasive that we won't recognize the way or the sort of customer data they capture, anymore. We'll be honestly shocked when we contact a company for support and realize how much data they have about us that they've already casually revealed during the communique.
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Jan 20, 2017 11:20
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Xaris posted:iirc it's not so much of rebranding as spinoff and stuff. big food industry is really loving crazy right now with consolidations and poo poo all over the place. i wouldnt be surprised if 95% of safeway's products is all under the umbrella of MegaFoodCorp oh, word?
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Jan 20, 2017 11:28
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The lack of kill teams
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Jan 20, 2017 11:36
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freely existing not under the complete control of the people's soviet or volksgemeinschaft
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Jan 20, 2017 11:43
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making GBS threads your pants and then trading trading pants with somebody down the ladder or they're fired.
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Jan 20, 2017 12:02
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Using philanthropy for marketing purposes https://twitter.com/StephMcMahon/status/581881800659591168
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Jan 20, 2017 13:03
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Sponge Baathist posted:making GBS threads your pants and then trading trading pants with somebody down the ladder or they're fired. An honest day's work for an honest day's pair of someone else's poopy pants, as I always say!
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Jan 20, 2017 13:58
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bradzilla posted:Using philanthropy for marketing purposes Yeah, when I can no longer afford food and not-at-all Big Food spin-off-brand makes affordable food, I will buy the poo poo out of it.
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Jan 20, 2017 14:30
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Volcott posted:Don't use your credit card at the store, use it to load up your phone with <store>bux and then show us your phone at the store. So when people lose their phone the store has that extra 50 bucks or w/e and wont have to give anything out in exchange Pick posted:Big Corporation, Co., High Level Guy: People don't like big corporations any more Same lessons the repubs 'learned' after 2008/12 got any sevens fucked around with this message at 15:12 on Jan 20, 2017 |
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Jan 20, 2017 15:00
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Moustaches everywhere! Also includes a corporate social media engagement hashtag, as mentioned earlier.
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Jan 20, 2017 15:57
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Tricky D posted:Having sassy twitter feeds. Hopefully the shills on Reddit and Imgur who repost that garbage, too.
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Jan 20, 2017 16:08
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https://forums.somethingawful.com/showthread.php?threadid=3784863
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Jan 20, 2017 16:12
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Xaris posted:i loving love engaging with brands 
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Jan 20, 2017 16:19
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 all lowercase letters. even for proper nouns. because we're calm.
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Jan 20, 2017 16:26
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Way to go McDonald's! This is a wonderful example of forming relationships with your customers and somebody please hit me with a shovel
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Jan 20, 2017 16:36
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DISRUPT
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Jan 20, 2017 16:38
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Jesus christ Now a bunch of corps are hopping on the no-gmo bandwagon, when the problem most people have with gmo's is just that corporations are patenting food right from the seed and trying to hide all the ingredients.
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Jan 20, 2017 16:45
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JediTalentAgent posted:A bit of a dumb question: Making media with varying degrees of what people see as attempts to directly be more marketable to the Chinese Market in mind? i don't really see it as an appeal to china in particular or an attempt to make movies marketable in all other global markets. i mean it influences it for sure but its mostly because they're blowing like 300+ million on films (including over-inflated marketing budgets and tie-ins that aren't included in the budget of the film) and are attempting to be as safe as possible it's because they're consolidating their eggs in one basket because they see that as the smartest choice rather than spending that money on a bunch of smaller films they see indie films as a threat because smaller, lower budget hollywood films might lose out to them so they are attempting the big brazen blockbusters because they see it as an area with less competition
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Jan 20, 2017 19:31
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Bitches not sticking around E: C-C-C-C-C-C-C-COMBO BREAKER Sponge Baathist fucked around with this message at 19:38 on Jan 20, 2017 |
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Jan 20, 2017 19:35
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and honestly it works because even with turds like suicide squad their marketing has convinced people that the movies are Good, Actually so they end up releasing director's cut on dvd that solves many of the original problems which ends up selling dvd copies as people want to see the 'definitive version' and also makes people think more fondly of the movie and maybe rethink their opinion that it was totally poo poo because it's not like most people really realize what a director's cut entails other than 'hmm i remember it being a lot worse, i guess it wasn't that bad now that i saw it a second time?"
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Jan 20, 2017 19:36
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Paying taxes. Paying employees. Hiring THOSE people.
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Jan 20, 2017 19:37
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We should probably just kill the upper half in every corporation.
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Jan 20, 2017 20:25
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935 posted:
I saw this on sale in the store yesterday, is it good?
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Jan 20, 2017 21:02
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nooneofconsequence posted:I saw this on sale in the store yesterday, is it good? Anyone who insists their cows are that happy probably keeps them in some kind of Hellraiser torture dimension but the yogurt's probably pretty good
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Jan 20, 2017 21:05
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Tomato Burger posted:
The new logo is actually a pixellated photograph of a cancerous lung.
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Jan 20, 2017 21:06
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nooneofconsequence posted:I saw this on sale in the store yesterday, is it good?  31g of sugar for 8z of yogurt is a dessert, not a morning nutritional side if you want the best yogurt, Trader Joes sells bomb greek(or non greek) plain yogurt that's loving delicious and not basically a fat american ice cream treat with the pretense of being "healthy" because it's yogurt 
Xaris fucked around with this message at 21:27 on Jan 20, 2017 |
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Jan 20, 2017 21:23
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olaf2022 posted:lovely musical acts called "______ the ______" gently caress you Run the Jewels is dope a f bradzilla posted:Using philanthropy for marketing purposes also lol what do you think the entire point of charity is to begin with
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Jan 20, 2017 21:26
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Xaris posted:They're fine and tasty, but you have to treat them as basically a Ben and Jerry's Ice Cream Treat than yogurt Lmao at that super secret aussie secret called "shitload of sugar, mate"
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Jan 20, 2017 21:33
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open floor plan offices, god willing
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Jan 20, 2017 21:50
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