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Notorious b.s.d. posted:native advertising gets around adblock but doesn't solve the problem of the inventory being utter poo poo. yeah I know facebook makes tons of money because they're just so huge but for all the targeting and segmentation they do the inventory is garbage and the idea of "if we don't have a good ad for this spot or user maybe don't show an ad at all" is an idea nobody will ever buy because their whole industry is based on covering the internet in crap so many of the ideas that are supposed to make mobile better end up being garbage, when "local" advertising is telling me I can get $2 off a sandwich at a shop that's 5 miles away that's not a good experience
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May 20, 2017 17:48
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pagancow posted:The future of ads are hyper personalized, or native based off the niche audience who is watching niche targeted display ads are currently made in bulk by offshore randos on fiverr, it's economically impossible to make more ads for less money search ads work because they're text so they're easy and cheap to make
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May 22, 2017 04:15
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I'm old enough to remember a time when the phrase "an erection lasting longer than four hours" on national tv would probably have resulted in a congressional hearing
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May 22, 2017 21:24
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my new job routes all our traffic through their hq in the midwest and it's hilariously disrupting all my targeted ads
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May 23, 2017 15:35
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I went to marshall's yesterday and they had a father's day display that was just polo shirts and cargo shorts
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Jun 16, 2017 18:37
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aspirational ads aren't that bad, they usually have decent cinematography and audio at least one that's totally played out now is what I call the anthem ad with usually stock-looking footage of attractive people doing interesting things while different people say "we" constantly like "we work hard" "we play hard" "we know what we want out of life" with finally "we need excitement from a new kind of salad dressing" it's like the aspirational ad but way more nakedly banal the market research ad is the absolute worst of 20teens trends though, loving gm
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Sep 16, 2017 18:20
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the worst recent anthem ad https://www.youtube.com/watch?v=T7rW-1ZXS4M
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Sep 19, 2017 16:17
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I can't remember the last time any price point was mentioned in an ad let alone a discount the cost of things is dynamic now based on time of day, your location, device, etc. I'd assume any actual ad with a price baked in and not a "shopping link" was something like those invicta watches they say are $1000 msrp and they're "on sale" for $300 [they're actually like $20 watches] dynamic pricing makes that obsolete, you only get discounts from visiting company sites or coupon scrapers the people who make the ad units depend on them being deployed to 100000 different locations, they can barely manage ot make them at all the different sizes they need they're not going to do time sensitive content unless they really need to making ads is way mroe expensive than the airtime so you gotta leverage the crap out of all your creative
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Sep 19, 2017 16:24
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mulligan posted:the way real effective advertising is done is based on a lot of complex data-generated insights from Kantar or Nielsen or something*, tied to brand universal truths** , killer creative*** and a correct and effective media campaign† and complex roas estimates††. * hand-waving and justification using numerology to meet the original assumptions of the client ** horrid, damaging cultural stereotypes that perpetuate the worst aspects of our culture *** watered down garbo full of cliches, somehow costs more per second than a hollywood movie † your lady poop yogurt ads end up on brietbart †† again, numerology, this time to make sure the client doesn't dump you
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Sep 20, 2017 15:45
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yeah but the fractional distribution network effect of online ads means that a good portion of your metrics is utterly worthless because the network that bought the extra inventory from somewhere else magically ended up in an indian clickfarm and not in front of suburban american moms age 30-49 it's just referral networks all the way down
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Sep 20, 2017 17:23
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Nov 8, 2017 00:14
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someday disney is going to figure out how to do actual product placement in star wars and it's going to be depressing
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Dec 5, 2017 17:19
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cheese-cube posted:m8 they product placed the original trilogy into the last movie nothing is beyond their reach one of the reasons the marvel movie machine works so well financially is they take place in the "real world" so tony stark can drive an audi and use oracle and they can get a huge tax break to film a scene in seoul
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Dec 5, 2017 18:30
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they’ll figure out a way
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Dec 6, 2017 07:16
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cheese-cube posted:that's my branding bullshit rant enjoy your holidays this is what happens when companies ask for "a logo" instead of an identity system which should always include variations for small sizes, black & white, reverse, etc. it also happens when the company refuses to actually hire or retain a designer and just lets the idiot marketing people handle things, they might actually have a rectangle logo variation but not even know it
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Dec 15, 2017 16:48
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the only "consumer friendly" advertising would be one where the user would explicitly request ads on a specific topic, aka no advertising
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Jan 10, 2018 18:32
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