qirex posted:

radio shack is weird because even though they rebranded like 5 times over the last 20 years they never went for a full namechange, the closest they got was 2009's "THE SHACK" which was more of a marketing slogan, they never did a full name change

like both parts of their name were bad, nobody buys radios and nobody wants to shop in a shack but it's like so much unaided brand awareness can't touch it