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Palpek posted:I don't agree. The "genius" Bethesda marketing division didn't lately successfully sell 2 games with their brilliant misleading sales tactics. They sold 1 game and utterly failed to sell the 2nd. They simply badly marketed 2 great games where one ended up reviewing and selling well only because it represented a famous brand and lived up to its legacy while the second game ended up selling poorly because it referred to the ultimately wrong, weak and forgotten brand (Prey), didn't use the actually strong brand the legacy which it represented (System Shock) and offered experience too niche for the target broad market it was marketted for. Doom was successful despite the marketing's failures because everybody knows Doom and the game was good enough to live up to it. Prey didn't have that luck. Yeah, definitely agree with this. I do think that DOOM's success is due to a slingshot effect as the industry at large did a sudden about-face on the game, but that's not really a reproducible model given its unique circumstances (an iconic IP whose last release was pretty poorly received) Prey didn't enjoy this same effect because it's not an iconic brand - it's not even a bad brand, because worse that that, it's a nothing brand. It either conjures up nothing in your head or vague memories of a native american fighting aliens I don't know, I'm not in business, but from an outsider's perspective it feels more like Bethesda Mr. Magoo'd their way into success with DOOM
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# ¿ Jul 7, 2017 21:49 |
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# ¿ May 16, 2024 16:26 |