DaveKap posted:

Ultimately I think Prey's branding, which I agree was what most led to its weak sales (as much credit as I give marketing, they aren't the sole saviors or failures when it comes to game sales,) happened because someone outside of marketing made the decision to co-opt a former IP in order to make it seem like the game was a sequel. You know, that one attribute that apparently makes a game sell more than usual. I wouldn't be surprised if marketing saw what happened and disagreed that it was a good idea, as their foresight over such things were being guessed at by an executive trying to look smart. Maybe that executive is the Founder/President of Arkane Studios who had to resign after Prey sales were so bad. I don't really know but I wouldn't be surprised.